Peter Cook Email & Phone Number

Stockholm, Stockholm, Sverige

Stockholm, Sweden

Stockholm, Sverige

Supervisor for the Commercial Deployment departement within the Swedish sales organisation. Includes running a team of 4 with 3 direct reports. Includes full P&L responsibility and full budget control for deployment of digital trade engagement platforms and offline materials. Includes development of strategic trade marketing strategies for the Swedish sales organization. Includes also being in the Operational management team for the Swedish sales organization reporting directly to the Country Manager.

Stockholm, Sverige

Tasked with managing largest volume accounts within grocery channel. Full P&L responsibility for PMs largest customers including ICA, Coop, Bergendahls and Axfood.

Stockholm, Sverige

Tasked with assortment analysis and listing strategies. Develop position of company through category analysis. Sales and marketing towards Key Account Customers. Through strategic projects together with key clients I worked with developing space management, promotions and shopper insights.

Stockholm, Sverige

Developed and drove category within own organisation and also towards Swedish structured convenience store trade. Delivered assortment and profitability analysis for Key Accounts and supported Key Account Managers. Delivered updated planograms according to ECR process in conjunction with major Key Accounts. Continual development of market segmentation. Update of market analysis through AC Nielsen and channel strategies.

Stockholm, Sweden

Responsible for sales through Swedish grocery store trade, convenience store trade, both structured and semi structured. Also included duty free market with clients working out of airports and ferries. In my position I was tasked with establishing the brands and driving product sales. This also included customer product training and execution of loyalty programmes.

Stockholm, Sverige

Developed and implemented customer classification model for Swedish market. Responsible for setting up and implementing main KPI´s of BAT´s Swedish sales force. In my role I was the main link between marketing and trade departments.

Stockholm, Sverige

Field Sales and merchandising with all major Key Accounts and non-structured trade. Position also involved space negotiating and customer contract negotiations.

Stockholm, Sverige

Arbetade med försäljning av dokumenthantering till företag i Stockholmsregionen. Rollen innefattade att bearbeta och utveckla affärskontakter. Tjänsten innebar att hitta prospekt och sedan driva affärsprocessen från behovsanalys offertskrivning och avtalsförhandling. Rollen innefattade försäljning och prisförhandling av multifunktionsskrivare med tillhörande tilläggstjänster.

Kandidat I Företagsekonomi, Företagsekonomi

Samhällsvetenskapliga Program, Samhällsvetanskap

Activities and Societies: Snowboardgymnasium