With over twenty years experience in marketing, and product marketing in technology-focused companies, Peter has successfully combined an academic background in science and technology with extensive marketing and communications skills. His product portfolios have included:• Electronics and technology training systems (LJ Create)• Mainstream education and special needs/assistive technologies (Sherston/SEMERC)• Technology condition monitoring (Entek Scientific, now Rockwell)• Softskills deployment systems (SkillSoft/NETg)• IP based CCTV and analytics (iFacility)• Food chain security solutions (MBS) Peter’s early career was focused on new start up companies where he often became a product evangelist. This led him to take on a more significant hybrid product/marketing role where his passion and honesty for the benefits of resources was well received by customers and clients alike. He appreciates the importance of not only understanding products but also identifying the impact these products can make to clients, whether in terms of the efficiency of their work, ROI or otherwise. Over the last decade Peter has been closely involved in the development and promotion of a wide range of products in a substantially (but not exclusively) B2B environment taking responsibility for all aspects of product and brand development, marketing, PR and product commercialisation. He has also worked on revising corporate identities and optimising websites. Peter has built relationships with many organisations at a senior level, including the BBC, Intel, Smart Technologies, Apple, OUP, RM, Pearson, Harper Collins, Carlton, and Hodder.Specialties: marketing, presentation, branding and identity, competitive analysis, website optimisation, epublishing, product marketing, IP based technologies, IT hardware systems, technical authoring, manual/collateral production, international business development