Peter Cornelius Email & Phone Number

Sydney

After spending the vast majority of my extensive career working for global companies and reporting into head offices, I am now back working for myself in the field of my industry passion - media consulting. Having worked at global media agencies, the largest media research company in the world and most recently, the largest international media performance consulting company, and in turn working with some of the highest profile and biggest global and local media advertisers, I have a very thorough and knowledgeable understanding of the advertising/media industry. Harnessing all this knowledge, I intend to focus on working with marketers and other industry stakeholders, to assist them to manage their media investments and ensure they are getting optimum outcomes and value from their agency relationships and maximising their significant media spends. This can include independent strategic advice, agency pitch management, performance evaluations, process reviews, coaching and mentoring. What I can contribute can best be summarised from comments from a previous major FMCG client "your knowledge, experience and sage advice has been of huge value to us over the last few years and we will really miss your calm and even presence as we work through what can sometimes be difficult conversations with our agency. Rest assured your input was very much appreciated and fundamental in ensuring better outcomes for us ongoing."

Sydney

Ebiquity is an independent media consultancy, part of the world's largest media advisory network. Peter oversaw all operations and client relationships in Australia and New Zealand and was a Director of the Australian company. Brands worldwide and in ANZ use Ebiquity's expertise and objective data insights to increase the effectiveness and efficiency of their media and marketing spend; including 80% of the world's biggest advertisers. Ebiquity employs over 900 people in 18 offices, across 13 countries including the UK, US, Germany, France, Italy, Iberia, Singapore, China and Australia. Ebiquity creates clarity for clients through the following main services:+ Media Value Management: helping clients select and manage their media trading partners; increasing the transparency and efficiency of their media performance; and ensuring their agencies comply with contractual terms and holding them to account. This includes media benchmarking, media tracking and KPI analysis, media pitch management, media campaign reviews and assessments and media training. + Marketing Performance Optimisation: helping clients decide where to allocate and how to optimise their marketing investments, which marketing technologies to select to improve conversion rates and how to improve digital customer journeys. Ebiquity video: https://vimeo.com/72651073

Sydney, Australia

Kinesis provides clients with tailored business solutions that create demonstrable competitive advantages and improved bottom-line performance in the ever changing communications sector.Kinesis works with a wide range of advertisers, media companies and start-ups from niche companies to global corporations that span diverse and multiple industry sectors. The services offered cover the full spectrum of business and communication related issues.

Sydney

Peter oversaw the entire Nielsen media operation in Australia. This involved the integration into the one media business of the previously separate operating divisions of Nielsen Media Research, Nielsen Online (NetRatings) and Nielsen TAM (AGB Nielsen). Peter was also a Company Director on the national board.This provided the marketing industry a broad portfolio of products and services including Radio audience measurement working with Commercial Radio Australia (CRA); advertising expenditure and volume tracking (AIS/AdEx); single source lifestyle/attitudinal surveys (Consumer & Media View); the new Nielsen's hybrid online audience measurment service Nielsen Online Ratings (endorsed by the IAB); TV audience measurement ratings partnering with OzTAM and Regional TAM and the newly launched NM Incite (social media) service that is a JV with McKinsey's utilising Buzz Metrics and associated products.

Peter oversaw the media operations in Australia and New Zealand providing media services to the advertising industry. This involved a broad portfolio of services including Radio audience measurement; advertising expenditure and volume tracking (AIS/AdEx), single source lifestyle/attitudinal surveys (Consumer & Media View (CMV)) and an array of specialist adhoc studies.

At the time Zenith Media was the largest media agency in Australia. I conducted all the annual media negotiations on behalf of all clients and headed up the Sydney office. I was also on the national Board of Directors.From an industry perspective, I was the President of the Media Federation of Aust (MFA) for 2 years, inaugural Board Director, Chairman of the Audit Bureau of Circulations (ABC) and Board Director of the Circulation Audit Bureau (CAB).

Prior to the formation of Zenith, George Patts had the largest in-house Media department of any full service agency. Over my time at Patts I had progressed to become Media Director of the Sydney office and on the National Board of Directors.

Education record

Advertising And Media