Peter Cornelius

Peter Cornelius Email and Phone Number

Cornelius Media Pty Ltd @
Peter Cornelius's Location
Greater Sydney Area, Australia
Peter Cornelius's Contact Details

Peter Cornelius personal email

n/a

Peter Cornelius phone numbers

About Peter Cornelius

Peter is an extremely well respected and high profile media/marketing/research professional with over 35 years' experience in the media/advertising industry. Peter’s career spans three related paths - a distinguished career in major advertising/media agencies; leading Australia’s largest media research company; and most recently, heading up Ebiquity ANZ; Peter is now back running my own media advisory company, Cornelius Media.The constant in this career has been building and subsequently running successful companies and working across the industry in managing client relationships at senior levels and maintaining a high industry profile whilst always operating with complete professionalism and integrity. Peter is now applying this wealth of experience, knowledge and business contacts to assist marketers and industry stakeholders to ensure they are maximising their media investments and getting the best from their industry relationships and media performance deliveries. Specialties: independent media performance evaluation, media agency reviews, media strategy and planning evaluation, marketing expertise, media and research knowledge, advertiser and media contract negotiations, mentoring, communication skills, people management, company directorships.

Peter Cornelius's Current Company Details
Cornelius Media Pty Ltd

Cornelius Media Pty Ltd

Cornelius Media Pty Ltd
Peter Cornelius Work Experience Details
  • Cornelius Media Pty Ltd
    Director
    Cornelius Media Pty Ltd May 2012 - Present
    Sydney
    After spending the vast majority of my extensive career working for global companies and reporting into head offices, I am now back working for myself in the field of my industry passion - media consulting. Having worked at global media agencies, the largest media research company in the world and most recently, the largest international media performance consulting company, and in turn working with some of the highest profile and biggest global and local media advertisers, I have a very thorough and knowledgeable understanding of the advertising/media industry. Harnessing all this knowledge, I intend to focus on working with marketers and other industry stakeholders, to assist them to manage their media investments and ensure they are getting optimum outcomes and value from their agency relationships and maximising their significant media spends. This can include independent strategic advice, agency pitch management, performance evaluations, process reviews, coaching and mentoring. What I can contribute can best be summarised from comments from a previous major FMCG client "your knowledge, experience and sage advice has been of huge value to us over the last few years and we will really miss your calm and even presence as we work through what can sometimes be difficult conversations with our agency. Rest assured your input was very much appreciated and fundamental in ensuring better outcomes for us ongoing."
  • Ebiquity Plc
    Managing Director - Australia & New Zealand
    Ebiquity Plc Oct 2015 - Oct 2022
    Sydney
    Ebiquity is an independent media consultancy, part of the world's largest media advisory network. Peter oversaw all operations and client relationships in Australia and New Zealand and was a Director of the Australian company. Brands worldwide and in ANZ use Ebiquity's expertise and objective data insights to increase the effectiveness and efficiency of their media and marketing spend; including 80% of the world's biggest advertisers. Ebiquity employs over 900 people in 18 offices, across 13 countries including the UK, US, Germany, France, Italy, Iberia, Singapore, China and Australia. Ebiquity creates clarity for clients through the following main services:+ Media Value Management: helping clients select and manage their media trading partners; increasing the transparency and efficiency of their media performance; and ensuring their agencies comply with contractual terms and holding them to account. This includes media benchmarking, media tracking and KPI analysis, media pitch management, media campaign reviews and assessments and media training. + Marketing Performance Optimisation: helping clients decide where to allocate and how to optimise their marketing investments, which marketing technologies to select to improve conversion rates and how to improve digital customer journeys. Ebiquity video: https://vimeo.com/72651073
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  • Kinesis Media
    Principal
    Kinesis Media May 2012 - Aug 2015
    Sydney, Australia
    Kinesis provides clients with tailored business solutions that create demonstrable competitive advantages and improved bottom-line performance in the ever changing communications sector.Kinesis works with a wide range of advertisers, media companies and start-ups from niche companies to global corporations that span diverse and multiple industry sectors. The services offered cover the full spectrum of business and communication related issues.
  • The Nielsen Company
    Managing Director, Media, Australia
    The Nielsen Company Mar 2011 - Feb 2012
    Sydney
    Peter oversaw the entire Nielsen media operation in Australia. This involved the integration into the one media business of the previously separate operating divisions of Nielsen Media Research, Nielsen Online (NetRatings) and Nielsen TAM (AGB Nielsen). Peter was also a Company Director on the national board.This provided the marketing industry a broad portfolio of products and services including Radio audience measurement working with Commercial Radio Australia (CRA); advertising expenditure and volume tracking (AIS/AdEx); single source lifestyle/attitudinal surveys (Consumer & Media View); the new Nielsen's hybrid online audience measurment service Nielsen Online Ratings (endorsed by the IAB); TV audience measurement ratings partnering with OzTAM and Regional TAM and the newly launched NM Incite (social media) service that is a JV with McKinsey's utilising Buzz Metrics and associated products.
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  • The Nielsen Company
    Managing Director Pacific
    The Nielsen Company 2002 - Mar 2011
    Peter oversaw the media operations in Australia and New Zealand providing media services to the advertising industry. This involved a broad portfolio of services including Radio audience measurement; advertising expenditure and volume tracking (AIS/AdEx), single source lifestyle/attitudinal surveys (Consumer & Media View (CMV)) and an array of specialist adhoc studies.
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  • Zenith Media
    Managing Director And Chief Negotiation Officer
    Zenith Media Feb 1997 - Apr 2002
    At the time Zenith Media was the largest media agency in Australia. I conducted all the annual media negotiations on behalf of all clients and headed up the Sydney office. I was also on the national Board of Directors.From an industry perspective, I was the President of the Media Federation of Aust (MFA) for 2 years, inaugural Board Director, Chairman of the Audit Bureau of Circulations (ABC) and Board Director of the Circulation Audit Bureau (CAB).
  • George Patterson Bates
    Media Director
    George Patterson Bates 1981 - 1997
    Prior to the formation of Zenith, George Patts had the largest in-house Media department of any full service agency. Over my time at Patts I had progressed to become Media Director of the Sydney office and on the National Board of Directors.

Peter Cornelius Skills

Advertising Media Planning Strategy Digital Strategy Marketing Digital Media Social Media Television Market Research Crm Digital Marketing Radio Customer Insight Marketing Strategy Marketing Communications Audience Measurement Marketing Research Online Marketing Competitive Analysis Key Account Management Integrated Marketing Strategic Partnerships Online Advertising Media Buying Mobile Marketing Management Financial Services Social Media Marketing Brand Development Start Ups Advertising Sales Media Research Client Service Segmentation Direct Marketing Sponsorship Seo Consumer Behaviour Analytics New Media Lead Generation Consumer Insights Web Analytics Fmcg

Peter Cornelius Education Details

  • Crows Nest Boys High School
    Crows Nest Boys High School
  • Sydney Technical College
    Sydney Technical College
    Advertising And Media

Frequently Asked Questions about Peter Cornelius

What company does Peter Cornelius work for?

Peter Cornelius works for Cornelius Media Pty Ltd

What is Peter Cornelius's role at the current company?

Peter Cornelius's current role is Cornelius Media Pty Ltd.

What is Peter Cornelius's email address?

Peter Cornelius's email address is pe****@****ity.com

What is Peter Cornelius's direct phone number?

Peter Cornelius's direct phone number is +614148*****

What schools did Peter Cornelius attend?

Peter Cornelius attended Crows Nest Boys High School, Sydney Technical College.

What are some of Peter Cornelius's interests?

Peter Cornelius has interest in Company Directorships, Business/media Consulting, Change Management.

What skills is Peter Cornelius known for?

Peter Cornelius has skills like Advertising, Media Planning, Strategy, Digital Strategy, Marketing, Digital Media, Social Media, Television, Market Research, Crm, Digital Marketing, Radio.

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