Senior Director, Consumer Insights
CurrentPromoted following 2 years of superior performance and business impact.Nominated for Gold Eagle "Leader of the Year" 2024
Apr 2024 - Present
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Peter Cronin Email & Phone Number
Insights and Strategy Leader
at
Gold Eagle Company
1 work email found
@goldeagle.com
5 phones found area 978, 781, and 617
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Insights and Strategy Leader
Location
Greater Boston, United States, United States
Who is Peter Cronin? Overview
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Quick answer
Peter Cronin is listed as Insights and Strategy Leader at Gold Eagle Company, based in Greater Boston, United States, United States. AeroLeads shows a work email signal at goldeagle.com, phone signal with area code 978, 781, 617, and a matched LinkedIn profile for Peter Cronin.
Peter Cronin previously worked as Senior Director, Consumer Insights at Gold Eagle Company and Consumer Insights Director at Gold Eagle Company. Peter Cronin holds Master'S Degree, Marketing Research from University Of Georgia - Terry College Of Business.
Company email context
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{first_initial}{last}@goldeagle.com
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Profile bio
About Peter Cronin
A dynamic consumer insights leader with experience in all aspects of the industryI am a expert practitioner fluent in both qualitative and quantitative methods, with particular expertise in brand development research, concept optimization and measurement, discrete choice/conjoint modeling, and packaging research. My experience spans the CPG, good service, Retail, Financial Services, and Life Sciences industries and includes leadership roles on the client-side, the supplier side, and as an entrepreneur. These diverse perspectives all make me more effective in any setting. I have been consistently recognized throughout my career for my abilities to find true insight in data and to effectively communicate complex ideas clearly, and in the language of business.I possess a rare combination of analytic, strategic, and management competencies and have beenrecognized in multiple organizations as a highly effective team builder and leader.
Listed skills include Customer Insight, Marketing Research, Market Research, Quantitative Research, and 19 others.
Current workplace
Peter Cronin's current company
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14 roles · 35 years
Peter Cronin work experience
A career timeline built from the work history available for this profile.
Consumer Insights Director
Oversee all insights work for core company brands, including STA-BIL, 303, and Hot Shot's Secret, as well as all innovation initiatives. Deliver insights to inform the optimization of brand positioning, messaging, pricing, packaging. Key Accomplishments: Designed foundational research for the automotive appearance and performance chemical markets..
Jul 2022 - Apr 2024
Innovation Insights Director
Lead all research for newly created innovation division. Identified external partners and DIY tools necessary to establish core functionalities for cultural trend tracking, qualitative/exploratory research, and quantitative research (concept testing, choice modeling, ad testing, usage and attitude tracking). Lead consumer-driven product development process.
Mar 2019 - Jul 2022
Vice President, Account Executive
Applying leading edge thinking in consumer psychology and advanced analytics to help clients better understand and grow brands in a hyper-crowded marketplace. Specializing in brand measurement/tracking, segmentation, product/message optimization, and customer journey
Dec 2017 - Mar 2019
Senior Vice President, Brand Strategy And Consumer Insights
Represented the voice of the Papa Gino's and D'Angelo brands and consumers, while working collaboratively with leaders of the Finance, Operations, and Supply Chain to grow sales and profit.Led brand strategy work for Papa Gino's and D'Angelo brands. Worked with external advertising agencies and internal groups to define the brands and express them across.
Oct 2014 - Dec 2017
Senior Vice President, Account Services
Led an internal team of 17 research directors, managers, and analysts deliver high impact marketing research for key Affinnova clients - leveraging Affinnova's evolutionary algorithms, discrete choice/conjoint models, and package design measurement tools. Consulted with Account Development team to design research programs to meet needs of key clients in.
Jan 2013 - May 2014
Vice President, Strategic Account Development
Responsible for driving trial and adoption of proprietary Affinnova solutions and associated offerings at key accounts in CPG, Retail and Financial Services industries - helping them more effectively develop new products, revitalize existing brands, create compelling advertising campaigns and design packaging. Grew revenues to historic levels at General.
Jan 2011 - Dec 2013
Vice President Of Research (Promoted March 2009)
Led an internal team of 10 to deliver high impact marketing research for top clients in the consumer goods, retail, technology, and pharmaceutical industries
Aug 2008 - Jan 2011
Executive Director, Consumer Insights
Worked with Business Development and Design/Branding teams to establish Consumer Insights function and capabilities.Integrated "Voice of the Consumer" into brand-driven design process for retail and restaurant clients.Grew Consumer Insights revenue from $0 to $800,000 in 9 months.Delivered high impact brand and customer insights for key clients including.
Jun 2007 - Aug 2008
Co-Founder And Chief Learning Officer
Co-founded this consumer insights firm specializing in delivering high-impact brand and employee intelligence to restaurant and retail industries. Managed and grew all key accounts, including Talbots, Chicos, White Castle, Applebee's, and TGI Friday's. Oversaw all research operations, including study design, data collection, analytics, and strategy.
2001 - 2007
~6 yrs
General Manager - Consumer Insights And User Design
1997 - 2001
~4 yrs
Market Research Associate
1995 - 1997
~2 yrs
Marketing Information Intern
Coca Cola Foods
1994 - 1994
Research Assistant
1991 - 1992
~1 yr
3 education records
Peter Cronin education
Master'S Degree, Marketing Research
University Of Georgia - Terry College Of Business
Ba, Mathematics/Statistics
Boston University
Education record
Plainville High School
FAQ
Frequently asked questions about Peter Cronin
Quick answers generated from the profile data available on this page.
What company does Peter Cronin work for?
Peter Cronin works for Gold Eagle Company.
What is Peter Cronin's role at Gold Eagle Company?
Peter Cronin is listed as Insights and Strategy Leader at Gold Eagle Company.
What is Peter Cronin's email address?
AeroLeads has found 1 work email signal at @goldeagle.com for Peter Cronin at Gold Eagle Company.
What is Peter Cronin's phone number?
AeroLeads has found 5 phone signal(s) with area code 978, 781, 617 for Peter Cronin at Gold Eagle Company.
Where is Peter Cronin based?
Peter Cronin is based in Greater Boston, United States, United States while working with Gold Eagle Company.
What companies has Peter Cronin worked for?
Peter Cronin has worked for Gold Eagle Company, Chadwick Martin Bailey, Papa Gino'S, Affinnova, Inc., and Wd Partners.
How can I contact Peter Cronin?
You can use AeroLeads to view verified contact signals for Peter Cronin at Gold Eagle Company, including work email, phone, and LinkedIn data when available.
What schools did Peter Cronin attend?
Peter Cronin holds Master'S Degree, Marketing Research from University Of Georgia - Terry College Of Business.
What skills is Peter Cronin known for?
Peter Cronin is listed with skills including Customer Insight, Marketing Research, Market Research, Quantitative Research, Analytics, Strategy, Qualitative Research, and Product Development.
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