Peter Cronin Email & Phone Number

Chicago, Illinois, Us

Promoted following 2 years of superior performance and business impact.Nominated for Gold Eagle "Leader of the Year" 2024

Chicago, Illinois, Us

Oversee all insights work for core company brands, including STA-BIL, 303, and Hot Shot's Secret, as well as all innovation initiatives. Deliver insights to inform the optimization of brand positioning, messaging, pricing, packaging. Key Accomplishments: Designed foundational research for the automotive appearance and performance chemical markets. Delivered key insights for brands to better understand core markets, including attitudes, awareness and usage, habits and practices, and path to purchase. Designed and implemented brand health measurement and monitoring programs for STA-BIL and 303 brands. Update annually to track brand growth and competitive positioning. Leverage insights to drive brand planning, support fact-based selling, and identify innovation opportunitiesIdentified and onboarded best-in-class marketing mix model partner. Leverage models to measure contribution and ROI of all marketing activities and to lead annual brand planning. Manage syndicated data for core brands in the automotive aftermarket. Redesigned reports to increase usability and deliver incremental insights quarterly. Issue quarterly reports to better understand brand performance and the competitive landscape in key segments. Leverage learning for brand planning and fact-based selling .Conducted foundational packaging research for the STA-BIL brand while leading a process to maximize brand growth through the power of package design. Conducted max-diff-driven research to measure price-sensitivity and explore the potential impact of a range of pricing scenarios being considered by the STA-BIL brand team. Regularly consult with executives on design of and progress against strategies for consumer-driven marketing initiatives.

Chicago, Illinois, Us

Lead all research for newly created innovation division. Identified external partners and DIY tools necessary to establish core functionalities for cultural trend tracking, qualitative/exploratory research, and quantitative research (concept testing, choice modeling, ad testing, usage and attitude tracking). Lead consumer-driven product development process for multiple opportunities in the auto, sporting goods, marine, and household product categories.

Boston , Ma, Us

Applying leading edge thinking in consumer psychology and advanced analytics to help clients better understand and grow brands in a hyper-crowded marketplace. Specializing in brand measurement/tracking, segmentation, product/message optimization, and customer journey

Dedham, Ma, Us

Represented the voice of the Papa Gino's and D'Angelo brands and consumers, while working collaboratively with leaders of the Finance, Operations, and Supply Chain to grow sales and profit.Led brand strategy work for Papa Gino's and D'Angelo brands. Worked with external advertising agencies and internal groups to define the brands and express them across key guest/consumer touchpoints - including advertising, digital marketing, menu, website, and restaurants.Oversaw the culinary function and led menu strategy development for Papa Gino's and D'Angelo brands. Leveraged trend, guest, competitive, and industry data to define menu priorities. Worked with Executive Chef on all culinary development. Worked with product development team to bring new menu items and LTO's to market.Led Consumer Insights function. Identified, acquired, and mined relevant syndicated studies and data sources. Conducted qualitative and quantitative research as needed to address key brand and business learning needs. Monitored brand health via brand tracking study. Monitored and managed brand reputation across key social media channels. Led the Digital Marketing function, including website design, email marketing, loyalty program, and social media marketing and all associated marketing analytics

Waltham, Ma, Us

Led an internal team of 17 research directors, managers, and analysts deliver high impact marketing research for key Affinnova clients - leveraging Affinnova's evolutionary algorithms, discrete choice/conjoint models, and package design measurement tools. Consulted with Account Development team to design research programs to meet needs of key clients in CPG (Pfizer Consumer Heathcare, Kimberly Clark, GlaxoSmithKline, Energizer, PepsiCo) and Financial Services (Visa, MasterCard, Discover, Bank of America, Sallie Mae, Citizens Bank) industriesImplemented extensive training on analytics, research design, insights-finding, and results delivery - that resulted in revenue growth at key accounts, increased client satisfaction, and team member engagement. Oversaw key corporate support functions, including Analytics, Data Collection, and Design teams

Waltham, Ma, Us

Responsible for driving trial and adoption of proprietary Affinnova solutions and associated offerings at key accounts in CPG, Retail and Financial Services industries - helping them more effectively develop new products, revitalize existing brands, create compelling advertising campaigns and design packaging. Grew revenues to historic levels at General Mills, Best Buy, and AARP through consultative selling approach that involved understanding client business needs, recommending the appropriate research approach, and delivering high-impact results.

Waltham, Ma, Us

Led an internal team of 10 to deliver high impact marketing research for top clients in the consumer goods, retail, technology, and pharmaceutical industries

Columbus, Ohio, Us

Worked with Business Development and Design/Branding teams to establish Consumer Insights function and capabilities.Integrated "Voice of the Consumer" into brand-driven design process for retail and restaurant clients.Grew Consumer Insights revenue from $0 to $800,000 in 9 months.Delivered high impact brand and customer insights for key clients including J.Jill, Joe's Crab Shack, Bob Evans, New Balance, Lone Star Steakhouse, Dairy Queen, and Fazoli's.

Los Angeles, Ca, Us

Co-founded this consumer insights firm specializing in delivering high-impact brand and employee intelligence to restaurant and retail industries. Managed and grew all key accounts, including Talbots, Chicos, White Castle, Applebee's, and TGI Friday's. Oversaw all research operations, including study design, data collection, analytics, and strategy development. Managed all research staff of 8.

Fort Mill, Sc, Us

Minneapolis, Minnesota, Us

Rockville, Maryland, Us

Master'S Degree, Marketing Research

Ba, Mathematics/Statistics

Education record