Peter Cushing Email & Phone Number

Throughout my career my goal has always been to be an indispensable source of my clients’ success. While I am exceedingly well trained and experienced in the design and practice of research and data analysis, my focus is on bringing ideas and solutions to business issues. This has been true whether I am working with internal clients, such as creatives at Leo Burnett advertising, or with paying clients, such as those I have worked with in my last 12 years at Ipsos. And always, always, I judge my success on how I help them solve an issue, formulate a strategy, or become a catalyst for new and better ideas.In short, I am a highly analytical person who applies information, deep analysis, and creativity to help drive business success. This is what motivates me; what I am passionate about, and what has historically been the engine behind my success.► Built planning and forecasting models through the integration of disparate databases. When at Leo Burnett, I built a quantitative planning model that tied purchase and loyalty behavior, brand equity and imagery, communications tracking, and sales data to help set brand, creative and media strategies – all tied to specific sales goals► Developed high-powered teams that shared the singular view that the pathway to success is by bringing ideas and solutions to clients – not just “research reports and data”► Pioneered large-scale global initiatives that became a model for global work. I launched procedures, developed pricing models, embarked on training programs across the globe, for one of our clients that remains as a model for successful global execution► Leveraged Global experience and expertise across multiple industries including: Automotive, CPG, Pharmaceuticals, Fashion and Technology► Demonstrated tangible evidence of success throughout my career. I was the only person in my position at Ipsos that met or exceeded annual financial goals every yearI welcome connections at pcushing@sbcglobal.netPeter Cushing

Listed skills include Brand Equity, Marketing Research, Customer Insight, Focus Groups, and 26 others.