Peter D. Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

London, United Kingdom

• Acted as the analytics lead for the Life & Health, and Savings & Retirement (Wealth) direct trading teams, assuming primary responsibility for implementing our data capability into commercial activity.
• Provided the senior leadership team with strategic propositional and marketing recommendations for specific audiences, combining digital and customer-level data
• Acted as the Team Lead covering a period of 9 months in 2020-21, assuming managerial responsibilities across a team of 5
• Acted as the ‘go-to’ consultant for senior stakeholders across the Aviva Life business to identify, scope and implement data-led commercial activity. Successfully built relationships across the business to develop a.
• Identified profitable opportunities for marketing through advanced campaign analysis and channel attribution modelling
• Utilised data-science capability to interrogate the Aviva customer database and identify new customer segments. Productionised outputs through the Adobe Experience Cloud

London, United Kingdom

• Created and led the digital optimisation function from scratch, recruiting and managing a team of three. Delivered 60+ optimisation campaigns worth £4.1m profit over 24 months.
• Developed and owned the digital optimisation strategy through audience personalisation, ABn Testing and deep-dive analyses
• Built and led the Optimisation function over a period of five years from a minor remit of the Analytics function to a central role within the E-Commerce division.
• Completed a full RFP for a new AB Testing platform in January 2015. Successfully completed a business case for a chosen supplier from a shortlist of five. Oversaw the implementation and on-boarding of the chosen.
• Collaborated effectively with stakeholder groups across the division, including UX, CX, Trading, Marketing and Development to create a hypothesis-driven testing calendar and roadmap.
• Provided a detailed analysis on each activity before, during and after campaigns. Assessed the impact of tests against KPI’s.

London, United Kingdom

• Recruited as the second member of a two-person analytics team in June 2012. Successfully designed and produced daily & weekly reporting dashboards for the divisional trading and digital marketing functions, comprising.
• Assisted the co-ordination of the Site Catalyst / Omniture implementation to ensure data was collected accurately and reliably across all digital platforms, including domestic and international desktop sites, mobile.
• Utilised the Adobe Analytics suite to produce deep-dive analyses for use throughout the business. Supplemented analysis with data from external sources such as IMRG, Experian Hitwise and Adobe Consultancy where.
• Supported decisions across Trading, Marketing and Operational teams. Provided strategic recommendations immediately to Director level.
• Developed real-time analytics dashboards for significant marketing events, including Black Friday and Xmas Trading

Manchester, United Kingdom

* Utilised Teradata CRM and SQL data-mining packages to segment and extract appropriate customers for contact from the JD Williams customer database;- Oversaw mailings of up to 1.2m, exploiting multiple levels of segmentation and activity modelling to ensure optimum selection.- Incorporated multi-level testing on a frequent basis, providing valuable.

ProspectSoft is a rapidly growing vendor of CRM software, targeting the SME B2B market. As a member of the marketing team working across two distribution channels, this role involved heavily aspects of direct marketing, E-commerce and data analysis, reporting directly to the Managing Director.Key responsibilities included:- To project manage the company.