Swim USA is the current license holder for Lauren and POLO by Ralph Lauren women’s swimwear.- Revamped the distribution strategy to maximize market presence throughout EMEA and revenue growth.- Cultivated relationships with EMEA distributor network across 30 markets, ensuring strong partnerships and effective collaboration.- Recruited, negotiated contracts, and onboarded new distributors, expanding the network with 11 new territories to date.- Took full ownership of regional sales plans and order file to drive sales performance and identify opportunities.- Targeted and nurtured new retail opportunities to expand market reach and increase qualitative brand visibility.- Guided distributors through strict Ralph Lauren account approval process, leading to the successful addition of 247 accounts to the portfolio to date.

- Spearheaded product lifecycle management and oversaw wholesale and retail operations worldwide for luxury leather handbags and accessories made in Italy.- Cultivated relationships with external stakeholders such as distributors, agents, retailers, private label partners, producers, logistics providers and wholesale clients globally.- Directed office staff and managed retail locations.- Streamlined workflows and fostered seamless communication across teams.- Directed marketing activities and oversaw creative production including photoshoots, advertisements, events, catalogs, and PR initiatives.- Supervised the IT infrastructure including B2B and B2C websites, workstations, and payment terminals.- Coordinated and represented the brand at international trade shows and exhibitions.

- In charge of expanding sales territory into North America and improving performance in APAC.- Fine-tuning existing logistics network (domestic and international)

- Managed international production schedules using ERP software.- Kept international sales network and distribution systems efficient and cost-effective.- Coordinated logistics to and from the Amsterdam warehouse, optimizing supply chainprocesses.- Oversaw all financial transactions, including accounts payable and receivable, for Lifestyle Brands, Blond Amsterdam, Blond Atelier, and Café Blond.- Developed and supervised IT infrastructure, including B2B & B2C websites and mobile applications.- Ensured seamless integration of MS Dynamics with the wholesale website and financial institutions, enhancing operational efficiency and data accuracy.

- Led product life cycle management and wholesale order processing.- Responsible for accounts receivable, paying tanneries, producers, and component suppliers.- Developed graphic designs and layouts for advertising, events, press releases, online platforms, catalogs, and line sheets.- Oversaw IT infrastructure (B2B & B2C websites, workstations, pin-machines, etc), liaison between the main office and external providers.

- Assisted in the creation of the first press club in Brussels with support from the Capital region. Within a year there were 400 members from the Brussels press and political community- Organized meetings for the international press corps and embassies in Brussels