Peter Danford Email & Phone Number

Middletown, Delaware, United States

United States

• Guided the integration of three distinct brands and sales teams within the Artisanal Brewing Company platform including Victory Brewing Company, Southern Tier Brewing Co., Sixpoint Craft Ales and Bold Rock Hard Cider.
• Responsible for leading, coaching, and developing sales personnel consisting of (6) Area Sales Managers and (10) Field Sales Representative along.
• Facilitated and maintained consistent communication with multidisciplinary team of Marketing, Production, and Grocery/Key Account Managers.
• Established meaningful sales-driven relationships with on and off premise key accounts.
• Led strategic business plan reviews with wholesaler partners to ensure KPI compliance and developed initiatives to realign focus and achievement.
• Collaborated with National Accounts & Marketing teams to plan and execute programming to grow market share and revenue with key retailer partners.

United States

Greater Philadelphia Area

• Developed and executed business plans across a multistate East Coast footprint with wholesaler network with the goal of growing Victory’s presence and awareness in the overall beer segment.
• Hired and managed a continually growing sales team emphasizing a passion for the industry through beer education, impactful sales training, importance of wholesaler and retail relationships, and understanding “beer.
• Led ABV Key Account calls points for Wegmans, Costco, Whole Foods (NY/NJ), OTG, Ahold in the Off Premise along with On Premise groups - PJ Whelihans, TopGolf (PA), Barcade..
• Achieved consistent year on year volume and distributor growth in the full territory leaning into data driven brand and sales trends.

Cincinnati, Ohio Area

• Responsible for account development in the Convenience Store segment aligned with Miller wholesalers working towards mutual goals.
• Collaborated with business owners, management, and retail staff in order to increase velocity of sales by implementing marketing programs and conducting promotions and incentives.
• Achieved positive distribution and sale growth around core focus brand while exceeding rollout volume targets for Miller Chill, chilada-style beer

Cincinnati, Ohio Area

- Lead the design and implentaion of shelf sets for wine, spirits and beer for Kroger, Bigs, independent grocery and other retailers.- Heavy data/IRI sales data involved in the decision process.

Brooklyn, New York

- Managed the high volume independent beer wholeslaers in Brooklyn, NY whose business involved selling retailer and wholesale to the local market- Established impactful relationships for exclusive buying preference from each retailer

Brooklyn, New York

- Managed account base on off premise accounts such as bodega, deli's and bottle shops selling the Anheuser Busch brand portfolio