Peter De Valda Email & Phone Number

New Zealand

An independent service provider specialising in enabling capable, committed clients to enable themselves and their teams to BE MORE focussed, effective & fulfilled Transforming potential into performance by distilling and applying key insights - leveraging one's own experience with practical neuroscienceWell-proven, insightful and energising processes provide supportive structures to apply customised tools which unleash the power of actionable insights to enable insightful actionOptimised habits and practices enable clients to appreciate and expand their range of choices which enable them to deliver enduring, evolving Win:Wins for ALLThese dynamics are equally effective within teams and across organisations; the more senior the coachee, the more cascading benefits may be multiplied via top-down, collaborative, one-to-many processes Each coaching engagement – and session – is carefully customised to the specific preferences and requirements of the coachee [and, thus, their organisation]A core focus is maintained upon enhancing productivity and profitability by enabling the coachee to appreciate and achieve what matters most in their role more effectively and efficiently; in essence, fine-tuning and refining their capabilities, practices, processes and habits for the benefit of their customer, colleague, organisation and ALL stakeholdersConcentration upon constant incremental improvement seeks an optimal balance in terms of clarifying and delivering key deliverables to optimize value for all parties – via enhancing consistency, confidence and credibility – especially in terms of cooperation and collaborationRecognising that business environments are highly dynamic in nature, the essential need to appreciate and achieve a balance of customer experiences enhances the focus upon the creation of superior value for all parties via Win:Win solutions in the short, medium and long termPlease refer to www.evolvecoaching.co.nz for further details - Thank you

Please refer to www.evolvecoaching.co.nz [and/or www.peterdevalda.com] for further details - Thank you

Havelock North, Hawke’S Bay, New Zealand

Fixed term contract

Auckland, New Zealand

Responsible for market development and key account management of all Healtheries’ exports to China, Hong Kong, Japan, Korea & TaiwanProduct range comprised a variety of high-end ingredients and products derived from dairy, marine and other extractsAchieved significant sales growth in key accounts via strategic planning and strong customer relationships – effectively implementing key strategic initiatives to enhance sales volume, margin generation and diversification across multiple international markets and channelsPioneered the establishment of Healtheries brand in a number of export retail markets via carefully negotiated initiatives Proactively and consistently grew business base from [initially] supply of ingredient products to [increasingly] export of finished [high] value-added [and high margin] products for retail customers in multiple marketsSuccessfully managed development and launch of new retail products via new channels for a number of Asian markets – with both internal and external stakeholders via coordination of all logistical, planning, development, compliance, regulatory, production and shipping aspects of both existing and new products Consistently exceeded sales budgets – in highly competitive markets – essentially via concentration on Win:Win approach Significant successes in role both relied upon and refined already well-established capabilities in many key areas, including: business acumen, international strategic marketing, presentation, cross-cultural negotiation, key account management, team building, customer & stakeholder service delivery, logistics management, forecasting, data & market intelligence analysis

Sydney, New South Wales, Australia

Contract Role with for Berri Limited [which was the then largest Fruit Juice producer in Australia]Primary responsibility for creation and implementation of marketing & sales strategies, market development and account management with key clients in China, Hong Kong, Japan, Korea, Thailand, The Philippines and Vietnam

Sydney, New South Wales, Australia

Provided - between international [‘Late OE’] travels - IT support to a variety of corporate & SME clients via short term rolesAwarded prizes in 1997 and 1998 as ‘Most Valued Employee’ for superior skills, customer service & client satisfaction

Auckland, New Zealand

Re-employed on contract basis [following departure from Wattie’s upon completion of contract in Tokyo and decision to complete a full-time MBA]Completed contract project for Wattie Frozen Foods [WFF] Head Office in AucklandCo-ordinated team of Export, Shipping and IT department personnel to facilitate the transfer of Japan sales & forecasting [PC based] systems from Tokyo office to [LAN / server based] systems in Auckland head officeCo-ordinated the design, development and implementation of mainframe & client server-based sales forecasting and order management systems for entire WFF Japan businessProject completed on time and within budget, realising significant gains in operational efficiency and effectiveness for all parties involved in WFF business with Japan

Tokyo, Japan

[Internal transfer [following acquisition of Wattie’s by Heinz] in market development office in Tokyo for Wattie's [NZ] Limited - Tokyo team comprised 3 Japanese & 2 New Zealand nationals with sales and marketing responsibility for Wattie’s business in Japan; the Japanese market represented the most significant and profitable of all Wattie’s export markets]Personally responsible for market development through management of every aspect of relationships with key customers Forged robust co-operative relationships with senior management and staff of key customer organisations, ensuring long term customer loyalty via the creation of reciprocal trust and commitment to mutually beneficial long term relationships - of the type which vitally form the foundation for all business links in JapanEnhanced abilities in establishing an effective and motivating rapport with staff at all levels of organisations – both internal and external - thus overcoming the cross-cultural and linguistic chasms which at times added significantly to the challenge [and thus satisfaction] associated with this roleRefined skills in forming and managing teams of geographically remote colleagues – i.e.: managers and staff in New Zealand - to effectively solve a wide range of challenges in order to meet the exacting requirements of our Japanese customers in a market far more competitive and demanding in terms of product quality, professional conduct and customer service than the New Zealand market; in effect practising a particularly demanding form of ‘management by remote control’ whilst creating and implementing procedures for the enhancement of future performance for Wattie’sProvided interpreting and hosting services - both for Japanese key customers during annual client group visits to New Zealand, and for New Zealand colleagues - including guiding duties for senior Wattie’s management personnel during visits to Japan for strategic negotiations and market familiarisation tours... [below]

Tokyo, Japan

... [Continued from above commentary of subsequent role in Tokyo]...[Market development office in Tokyo for Goodman Fielder Wattie [NZ & Oz] - Australasia's largest food company - Team comprised 10; 7 Japanese and 3 New Zealand nationals]Transferred to Tokyo office [on 2 year contract] to assume marketing support and liaison role which entailed similar duties as for subsequent role of Account Manager with Wattie Japan [outlined above]Similar duties as for subsequent [expanded] Key Account Manager role, with primary focus on relationship management, strategic planning & customer service – combined with business and intercultural liaison for both clients and colleagues[Commentary – relating to both roles in Tokyo – continues from above as follows…]Achieved considerable success in roles:Significant and consistent sales growth as well as development of new and highly profitable retail products Proactively balanced product portfolio by consolidating and creating business streams via multiple channels including ‘traditional’ [relatively low margin / value-add] commodity customers to ‘new’ [high margin / value add] retail end customersEnhanced existing client relationships and forged profitable new business whilst contributing to the enhanced logistical efficiency and marketing effectiveness of Wattie Japan operationsRealised consistent and significant sales growth to key clients [in a highly competitive, essentially static market], which included the creation and establishment of supply contract for Wattie’s second ever contract for direct supply of retail product into a Japanese supermarket chain – exceeding the profitability and turnover of the other Directly contributed to the significantly improved responsiveness of WFF staff in New Zealand to the requirements of the Japanese marketplace - and an appreciation of the vital importance of superior customer service - which in turn enhanced quality standards for all WFF products supplied to all markets

Auckland, New Zealand

Provided marketing, planning, data analysis, customer service support, intercultural liaison and Japanese <-> English language interpretation and translation, and senior client hosting for Japan export business and Goodman Fielder Wattie [Japan] Tokyo office, via:- Provision of marketing, interpreting and data analysis support for business, comprising:- - Maintenance and analysis of sales, forecast, customer, and market databases- - Championing of new product development projects, including the design and preparation of packaging, promotional, and presentation material [in both English and Japanese]- - Co-preparation of Japan business plans and market strategies- - Provision of guiding and interpreting services for Japanese visitors and New Zealand colleagues

Ishinomaki, Miyagi, Japan

Selected as one of 28 New Zealand participants in the JET programme – a scheme for 1,400 university graduates from Australia, Canada, England, Ireland, New Zealand, Scotland, the United States and Wales – created for the express purposes of [1] enhancing the English language capability of teachers and school students in Japan, and [2] promoting intercultural exchange and international understanding amongst Japanese citizens Acted as local agent for ‘internationalisation’ and, effectively, a representative of the Western world, via:Team-teaching in Junior and Senior High Schools & visiting Primary SchoolsOrganising and participating in a wide range of activities - including civic receptions, speeches to community organisations, etc - to foster international relationsBased in Ishinomaki City in NorthEastern Japan, as one of 5 European residents in a town of 125,000 people – many / most of whom had not previously encountered a person of non-Asian ethnicityThis experience of life as a very visible ethnic minority was to prove invaluable in enhancing appreciation of the challenges and rewards of cross-cultural interaction, high-profile representative roles, and serving as an intermediary between New Zealand and foreign cultures

Master Of Business Administration, 2 Year Full-Time Intensive Mba Programme, Business Administration & International Marketing

Activities and Societies: AGSM Student Society - Student Social Event Organiser Head Howler [Singer] - 'The Sick Puppies' [Grunge Rock.

Bachelor Of Management Studies, International Management Programme, Doublemajors = International Marketing + Japanese Language

Activities and Societies: Contact 89FM - Student Radio Station - Alternative / Indie Music Format - Breakfast Show Host - 1986-1987

Bachelor Of Commerce & Arts = Bcomm/Ba = Conjoint Degree Programme, [First Year Courses Prior To Transfer To University Of Waikato], Doublemajors = Business Studies + Japanese Language

University Bursary And Scholarship, University Bursary 'A' Award [In Sixth Form]