Peter Desa Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Led product line marketing strategy in Americas. Managed product lifecycle and accountable for financial results.
• Developed value propositions for product positioning and introduction in new segments based on voice-of-customer and sales team engagement.
• Built business plans and presented to CEO and leadership board for approval.
• Created videos and collateral to promote new products in partnership with marketing communications team.
• Managed global pricing activities for business unit in dynamic environment.
• Addressed supply chain challenges with factory to improve delivery to customer.

Toronto, Canada Area

• Managed teams of local and remote software and hardware engineers to develop IoT cloud connected products and platforms.
• Led agile firmware development team for global flagship product. Managed rigorous release testing process for field trial and main release firmware versions.
• Liaised with sales, service and production teams to overcome technical challenges to improve product quality and feature offering to improve customer satisfaction and engagement.
• Developed hardware, software and infrastructure strategy for new product development focused on cloud connectivity. Presented strategy to leadership board.
• Selected platforms and architectures for new products to optimize customer experience.
• Managed off-shore resources. Secured funding and managed outsourced project.

Global Power Quality Business

• Provided strategic marketing for developing new products within industrial and commercial markets. Determined product portfolio, working with 3 to 5-year time horizon.
• Constructed business case and product specifications for $1.5M product development project and attained buy-in of finance and local sales teams; resulted in opening project and securing funding and resources.
• Led a global voice-of-customer interview initiative that determined customer values for potential new product. Completed marketing investigation into target markets and customer acceptance, under budget.
• Formed and presented value propositions that clearly communicated the benefits of new products to internal and external customers.
• Consulted and collaborated with country sales organizations on features of product line that received the 2016 Global Frost & Sullivan Award for New Product Innovation. Led team in creating effective marketing.
• Trained and coached regional technical experts, business development and marketing staff, enabling effective country-level promotions for product launch.

Global Power Quality Business

• Delivered factory-level global application and technical support for sales of $35M product line.
• Working closely with country organizations, developed sales forecasts, comprehensive product specifications and marketing budgets for new product.
• Trained company organizations around the world on go-to-market strategy for innovative technical product, enabling sales in new areas.
• Assisted strategic account teams with developing new business by providing technical expertise and identifying efficient and effective solutions.

Toronto, Canada Area

• Prioritized production of replacement assemblies for customers impacted by recall for 5 years of capacitor system production. Provided technical expertise to internal and external North American customers.
• Exceeded time and quality expectations in developing master capacitor recall schedule for engineering and manufacturing of retrofit kits for 850+ sites in Canada and the US; managed and updated schedule on weekly basis.
• Initiated a partnership with Strategic Accounts team, helping prioritize global strategic accounts for recall.
• Identified and resolved a recall notification error impacting 20+ customers, mitigating company liability.

Power Quality Correction Group

• Promoted active harmonic filter technology to infrastructure and industrial customers as well as consulting engineers. Conducted business unit strategy review for group director.
• Supported Northeastern US Industrial Field sales team with 2009 target of U$2.2M in power quality equipment.
• Secured U$600K active harmonic filter order for an Alberta oil sands extraction project.

Master Of Business Administration - Mba

Bsc Eng, Electrical And Computer Engineering