Owner/Manager
82 Sanderson Ave Suite 220, Lynn Ma 01902
Purchased, restructured and managed this business, focusing on new business development, customer relations and service. Hired trained and managed up to 20 employees. Handled lead generation, sales (including prospecting and cold calling), pricing strategies, trade show marketing, sales presentations and competitive market analysis. Developed and applied business knowledge in ordering, supply chain, payroll, benefits, procedural documents, and legal issues regarding employees.• Successfully sold product into major super market chains. Developed customized/specialized themes and designs for the cookies to help sell into major accounts such as Roche Bros and Market Basket.• Doubled sales from point of purchase and developed multiple channels for the sales growth. Channels included: retail online, wholesale through grocery stores, catering firms, and corporations. Clients included: Market Basket/Roche Bros, Rebecca’s Café, East Meets West, Rita Catering, Genzyme, Salem Five, Dell.• Developed marketing material both electronically and in print, growing business in other states. • Developed strategic relationships with a company representing Stonewall Kitchens to represent us in New York.• Sold to major cookie company Tate’s out of The Hamptons of New York. • Attained a Massachusetts Gaming License for Starlight Cookies as part of plans to sell to the casinos.• Created Access database that reduced time needed to perform customer analysis by ~50%.• Built a very popular website which allowed customers to order online directly.