My responsibilities include:- Developing and executing advertising strategies on Facebook, Google, TikTok and Pinterest (including influencer activation) & technical implementation- Managing $1MM monthly performance budget in US market- Designing and implementing conversion rate optimisation and a/b testing on our Shopify store- Preparing strategy for in-app analytics and cooperating with dev team for its implementation- Implementation and mainteinance of all webstore analytics (GA, GTM, TripleWhale)- Managing monthly P&L and optimising marketing investments in different channels- various special tasks such as being resident excel specialist

Asssuming full responsibilities for Facebook performance of Bosnian, Bulgarian, Croatian, Slovenian and Serbian markets.My main responsibilites include:- Developing Facebook advertising strategy- Managing $50k monthly performance advertising budget- Measuring and reporting on Facebook advertising & sales performance- Allocating regional budget to countries- Communicating with Facebook support in Dublin to drive higher ROAS through testing new strategies- Operationally setting up ads- Consulting the creative team & testing best performing creatives

In addition to the former responsibilities as brand manager, I also devote 50% of my time to Facebook advertising on the following markets: Bosnia, Bulgaria, Croatia, Slovenia and Serbia. My main responsibilites include:- Developing Facebook advertising strategy- Measuring and reporting on Facebook advertising & sales performance- Allocating regional budget to countries- Communicating with Facebook support in Dublin to drive higher ROAS through testing new strategies- Operationally setting up ads- Consulting the creative team & testing best performing creatives

- Planning and executing online activities for health, beauty and wellness brand in 21 countries in CEE region -> 56% YOY increase of revenue for Wellneo brand in 2018- Creating, measuring and reporting on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).- Identifying trends and insights, and optimizing campaign spend and performance based on those insights.- Improving the usability, design, content and conversion of the website.- Evaluating market conditions, competition and new opportunities.- Managing online brand and product campaigns to raise brand awareness and drive sales.

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