Fraction Cmo
CurrentRecently, I have found myself as an acting CMO or Marketing Director for various clients. Roles in this capacity usually last 6-12 months and focus mostly on ad strategies, team procurement & management, project management, software integration, sales & marketing automation, and reporting. While this is not a specialist role, it does require that I possess deep knowledge of industry best practices and challenges in an array of areas. These areas have accumulated from experiences in working with advertisers from my agency as well as our own business development practices. These can include:Paid Advertising (PPC)Social AdsSEO & LinkBuildingConversion Rate OptimizationSales Process Consulting (cold outreach to direct response to inbound leads)CRM and Marketing Automation Setups (Hubspot, Keap, ConvertKit, Mailchimp)Ecommerce Frameworks (i.e. Shopify (+), Woocommerce, BigCommerce, etc.)Team Lead (hiring internal team members, vendor interviews & selection)SaaS Infrastructure Planning and Design