Peter Murphy Email & Phone Number

Buffalo, Ny, Us

• Interview faculty members, students and other researchers for news stories and press releases. The stories and press releases require me to explain complex ideas and research projects in a way a general audience could understand. These stories are featured prominently by internal University at Buffalo newsletters, externally, and several press releases have been picked up by external organizations. • Manage the School’s social media accounts (Facebook, LinkedIn and Instagram). Increased… Show more • Interview faculty members, students and other researchers for news stories and press releases. The stories and press releases require me to explain complex ideas and research projects in a way a general audience could understand. These stories are featured prominently by internal University at Buffalo newsletters, externally, and several press releases have been picked up by external organizations. • Manage the School’s social media accounts (Facebook, LinkedIn and Instagram). Increased number of followers and engagement over the past nine months. • Develop strategies to directly impact rankings at the School of Engineering and Applied Sciences (SEAS) and departmental levels, including complete overhaul of civil, structural and environmental engineering newsletter: Increase open rate ~8% since reformatting newsletter in 2021. Increase targeted outreach to relevant audiences.• Develop web contact for the nine engineering departments, school and multiple research institutes, and manage websites for 10 departments or centers. • Use various analytics reports to enhance storytelling and content. • Photograph events and edit photos to share on social, web and print materials. Show less

United States

Buffalo, New York, United States

As an outreach coordinator with the Department of Civil, Structural and Environmental Engineering at UB, I am able to work on a number of different communications and other initiatives. Below is a summary of some of the responsibilities:• Interview faculty members, students and other researchers for news stories and press releases. These stories are featured prominently by the school of engineering and applied sciences, and several press releases have been picked up by external… Show more As an outreach coordinator with the Department of Civil, Structural and Environmental Engineering at UB, I am able to work on a number of different communications and other initiatives. Below is a summary of some of the responsibilities:• Interview faculty members, students and other researchers for news stories and press releases. These stories are featured prominently by the school of engineering and applied sciences, and several press releases have been picked up by external organizations. • Design internal, alumni and department chairs newsletters, developed content for the newsletters and distributed them to appropriate audiences (external newsletters have >30% open rate).• Develop web content, LinkedIn posts and News articles (including the news story to receive the most engagement on the School of Engineering and Applied Sciences Facebook page)• Organize and manage a seminar series to bring alumni to campus and discuss job and internship opportunities. From 2017 – 2019, approximately 20% of students attending these seminars earn jobs or internships as a direct result of this series. • Organize, launch and manage the UB CSEE Mentorship program. In its inaugural year, the Mentorship program saw 11 students pair with 10 mentors, and at least 3 students earned full-time jobs or internships from the program. • Organized meetings of alumni and industry professionals on the department’s advisory board twice a year. • Worked with department advisory board and faculty members to develop a strategic plan for the department.• Designed flyers, posters and developed content for postcards and other print materials using Adobe InDesign and Adobe Illustrator. • Took photos at various events and edited them for publication using Adobe Photoshop.• Worked with Mailchimp, and UB’s Adobe Content Management system to manage websites for department and associated centers. Show less

Buffalo/Niagara, New York Area

EFPR Group LLP serves over 10,500 clients with a team of approximately 200 CPAs, accountants, business consultants and credentialed professionals. As a marketing database specialist, I created a database of potential clients in the Florida Market, and was a key member in the firm's rebrand. I created website content such as: informational articles for webpages, 150-character sentences introducing different topics and landing pages. The marketing team would create newsletters and write… Show more EFPR Group LLP serves over 10,500 clients with a team of approximately 200 CPAs, accountants, business consultants and credentialed professionals. As a marketing database specialist, I created a database of potential clients in the Florida Market, and was a key member in the firm's rebrand. I created website content such as: informational articles for webpages, 150-character sentences introducing different topics and landing pages. The marketing team would create newsletters and write press releases, and I would either contribute directly, or make the essential edits to these materials. We made a commitment to social media, and I was part of different initiatives we undertook. I would often take photos from different events, and create the message to go along with these posts. My business development responsibilities were to reach out to potential clients, and write proposals for different jobs. Show less

Buffalo/Niagara, New York Area

Managed the news links that appear on the "BNMC in the News" section of the websiteAssisted in the creation of informational pamphletsData EntryEvent Planning-worked closely with caterers and organizers at various locations to set up eventsAssisted in the social media posts by the Medical CampusOrganized and planned events, including hands on work at events.

Buffalo/Niagara, New York Area

Wrote Articles for employee newsletter and employee website, developed questions for a radio show, edited, and updated the department web pages on the internal website. Conducted research.

Master Of Science - Ms, Public Relations

Bachelor’S Degree, Journalism, 3.72 Major Gpa

Activities and Societies: Wrote for online student news site Bengal News West. Part of a team that created a Public Relations plan.