Job Description: Owner manager - marketing and Product Development Director; branding and graphics designer; market expansion/sales. Development of automotive lubricants, using Polyalphaolefin (PAO), chemicals additives and treatments . Claim to fame: worked with team members on a 22 year old existing business doing 1.5 mil dollars to a 6.5 mil dollars in 5 years. Showing ROI of 23.5 %. Established a network of over 300 customers and service providers in the NewYork Metropolitan area.

Arts Industria is a collaborative of creative thinkers in the arts and sciences. Design, technology and entertainment are our broad based focus. No project is too complex, or simple to be considered.

Designed and built Point Of Sales displays for sales events and promotions.Designed and built portable Vitacoco Bar's for sampling at national sales events.Designed retail window displays, constructed and supervised window installations.Hand painted a fleet of 16 Vita Coco " Sample Trucks". Built wooden visually compelling novelty roof racks, utilizing Vitacoco iconic green coconuts as embellishments . Supervised, personally hand painted and maintained vehicles decorative exterior

a. Expert in creating national marketing promotion campaigns and strategies. Experienced in costing details and follow ups.Conceived, designed and constructed point of sales displays, specializing in retail and on primes sites.b. Red Bull Cartoonist - both internal communication and TV advertisements. Produced over 1000 cartoons for Kastner and Partners Advertising agency.c. Trophy Designer for RB contest events, projects include: . Created Pablos Birthday Art Gallery - Red Bull event . Art Of The Can . Moto GP . NASCAR Formula 1 Cheever Racing Team . North America International AIR RACE . Brooklyn Museum installations . Flugtag Muscle Powered Flying Machines . Built the 1st orchestral grade turn table for Carnegie Hall Event. " ARTSEHCRO . Created Pablos Birthday Art Gallery - Red Bull event

a. Logo designb. Scholastic Magazine Florida build outc. Product development of displays.d. Designed product pamphlets, hang tags, and brochures e. Created cartoon characters for brand personification

• Developed basic and novelty Sportswear fabrics for the Apparel Industry and High-Tech Sport specific markets. • Applied Microfiber and fine Denier Polyester, synthetics and Spandex on fine gauge knitting machines. Utilized Knitting, Dying, Finishing and Printing to create fabrics with specific qualities. • Customers include Big Box, Mass Market and Specialty retailers including WalMart, Sears, JC Penny’s, Kohls, Patagonia, Under Armour, Gap, BCBG

• Developed and sold product for the Mens and Womens wear division. Managed and Maintained the P&L for the division. • Utilized warp knit, tricot, and lace machinery to create fabrics for high end fashion lines: Donna Karan, Norma Kamali, BCBG.

• Created revolutionary line of products using Dupont Lycra and novelty Printed Polar Fleece along with Lycra Basics.• Created method of machine modification using Meminger Storage units for the introduction of Lycra into fabric• Developed dress weight “Slinky “and line of active sports-wear fabrics targeting new and existing customer network. • Pre-sold 100% of production in year one and showed triple digit growth year over year.• Responsible for inventory management and expansion of complete coordinated line of top weights, dress weights, bottom weights and novelty accessory fabrics.• Responsible for company participation in trade shows both domestic and international.• Developed Customer Service Process to handle product questions, concerns and quality control issues for end consumers. Wrote scripts for sales team to handle such issues in a customer-centric fashion, perpetuating brand reputation and consumer information.

· Mentoring, training and direct management of inside and remote sales teams achieving company growth YOY. · Created and implemented goal-based bonus program. Aligning overall company growth targets with the individual goals for each team member. · Performed annual reviews of each salesperson and creation of business plans for each territory. · Organized annual sales meeting focusing on company business, product and sales technique training. · Spear-headed new product launches by developing “road map” for success identifying target accounts and timeline for achievement of goals. Created scorecard keeping each sales person accountable for achieving results.