Peter Elmström Email & Phone Number

Stockholm, Sverige

Key responsibilities: Hired to build sales for Sealfx's state-of-the-art FX Automation SaaS platform.• Pipeline Management/Sales Activities: Prospecting, qualifying and successful execution of deals to ensure a robust sales pipeline• Sales process: Optimization of sales procedures (pipeline management, cold calling, cold emailing, demos, offering, sales script)• Sales Strategy: Market analysis and go-to-market strategies to drive business growth• Negotiation: Negotiation with clients• Sales Reporting: Setting up metrics/KPIs and reporting to stakeholders

Stockholm, Stockholm, Sverige

Key responsibilities: Hired to build sales for whistleblowing platform “NorthWhistle”• Pipeline Management/Sales Activities: Prospecting, qualifying and successful execution of deals to ensure a robust sales pipeline• Sales process: Creation, automation and optimization of sales procedures (pipeline management, cold calling, cold emailing, demos, offering, sales script)• Sales Strategy: Market analysis and go-to-market strategies to drive business growth• Team Leadership: Managing a small sales team – day-to-day activities incl coaching more junior staff• Negotiation: Negotiation with clients and SDR:s• Sales Reporting: Setting up metrics/KPIs and reporting to stakeholders

Stockholm, Stockholm, Sverige

Stockholm, Sverige

Key responsibilities:• Build the company/business and integrate with the overall group business flow• Build a strong network of partners in the European motorhome dealer community - mainly in Germany• Build a logistics network to facilitate mass import/sales/distribution/”trading” of motorhomes in the Nordics - mainly Sweden• Build B2B sales and communication in the Nordics• All other daily to-do’s and problem solving

Stockholm, Sverige

Key responsibilities:• B2B sales activities: Prospecting and acquiring new B2B partners (organizers of endurance sport events) for the online marketplace platform• KAM: Managed and nurtured Key Accounts, including identifying upselling/cross-selling opportunities• Sales initiatives: Initiated various projects to improve sales, sales procedures and communicationMajor achievements in this role: • Outstanding sales results in Nordics, DACH, Benelux & US markets

Frankfurt Am Main Area, Germany

• Full sales and business development responsibility: Country Director (Sweden, Norway & Denmark) for Commerzbank’s Flow products in Scandinavia – responsible for sales, distribution and communication towards Scandinavian e-brokers (B2B) and their retail clients (B2C).• Business Development: Initiated and maintained important contacts with Nordic key distribution channels and all major stakeholders in the sales chain in Sweden, Denmark and Norway - mainly discount brokers, but also exchanges and clearing institutes. • Product Management: Built continuous daily automated analysis of the Scandinavian retail flow markets, to assess potential for new products, by engineering sophisticated Excel/VBA spreadsheets for real time information.• Client interaction: Participated in various panel discussions, made 200+ live presentations (B2C) + numerous interviews and articles in Swedish financial media as a Commerzbank representative. • Team management: Managed junior colleagues (Finnish market) and hired interns for the Nordic desk.Major achievements in this role: o Made the Swedish market highly profitable for Commerzbanko Made Commerzbank #1 in Sweden in this product group, and made Sweden the second largest market (turnover) for Commerzbank after Germanyo Created the largest Swedish listed derivatives roadshow “BEST FEST” o Was promoted to “Director” in record time.

Frankfurt Am Main Area, Germany

Product Manager at Commerzbank for Exchange Traded investment Products (ETP:s) towards Swedish retail clients, which included:- Supporting the responsible country manager for Sweden in business development towards Sweden- Some participation in direct client events such as seminars, fairs, roadshows etc.- Preparation of banners, brochures and Internet website material etc.- Analysis of the Scandi flow retail markets to identify the demand for new products and underlyings amongst Swedish clients.- Issue products based upon that analysis- Coordination of and streamlining the issuance process of new products in cooperation with trading, legal and listing departments.Examples of successful product launches during this period are Plain Turbos with Barrier Equals STrike, which made Commerzbank the #1 player (and still is) in Turbos.

London, United Kingdom

- Supporting the Public Distribution team in London- Issuance of warrants- Various day to day business- Preparation of marketing material and maintaining the Swedish website

Stockholm, Sweden

Together with a fellow student I wrote a bachelor thesis about risks vs return from Plain Vanilla warrants in Sweden.

M.Sc., Industrial Management & Technology

Education record