Peter Emberson Email & Phone Number

Responsible for Sales and Marketing for UK, Benelux , Nordics, Baltics - with the addition of Middle East , English speaking Africa, Turkey , Greece, and other parts of the East Med .

Dascom Electronics acquired certain key assets from TallyGenicom.Responsible for the distributors in the UK, as well as total sales , Business Development and marketing strategy for the Benelux, Nordic's and Baltics.

Directly reporting to Vice President.The role was expanding business and increasing sales within the Benelux , The Nordics and the Baltic States,Responsible for Pricing of hardware and consumables , forecasting and profit.Business Development for new prospects in the region.Monthly review of Sales against Budget - managing the forecasting process.Justifying marketing spend related to sales objectives Setting up warranty agreements with ASP's

Reporting to General Manager , with the key function to develop both trade and end user business for Tally colour lasers printers and associated consumables .Expanded Colour reseller baseEnsured delivery of successful pre-sales support for both reseller and end users .