Peter Embleton Email & Phone Number

London, England, United Kingdom

Leatherhead, Surrey

Category Strategy DevelopmentCompelling category growth stories - Category /Channel /RetailerTrusted Advisor to retailersLead team of 3 Category ManagersInfluence brand teams through insights

Category Development and Ranging within Grocery

Developed category growth strategies and lead range reviews in snacks category. Drove Insight-led Shopper Based Design principles in Batteries and applied to fixture re-design

• Manage Category growth initiatives across aggressive growth portfolio – Listerine, Nicorette and Regaine• Provide key inputs into planning, direction and implementation of Category led NPDAcheivements include:• Leading mouthwash category growth initiatives. Promo redesign.• Formulating route to market for Nicorette NPD

• Trained the Trade marketing team in their utilisation of data sources to support range recommendations.• Performed market analysis and develop competitive intelligence and timely market information.• Communicated category opportunities to establish and support NPD priorities with channel marketing teams.• Undertook Range Reviews and recommend optimum ranging and planograms across a variety of retail chains.Acheivements Include:• Establishing credible Category Management Department with focus on growth from insight.• Winning Category Captain Status for writing instruments in Asda Wal*Mart.• Tesco ’06 range recommendations implemented - Sanford SKU’s increased by 97%.

• Managed hand-washing portfolio within the Radox brand group consistently exceeding performance targets contributing to Radox becoming the UK's biggest Washing & Bathing Brand. Turnover in excess of £6.5M (+34% in a market at 3.4% growth)• Applied knowledge of consumer, category and competition to generate commercial results.• Formulate and gain agreement to future brand plans, identifying key opportunities for the portfolio and demonstrated initiative and creativity in achieving plans.Acheivements Include:• Achieved sales and profit objectives for Radox Supersoap brand. (sales exceeded by 15%)• Relaunched Radox Supersoap harmonising formulations and modernising graphics and packaging. • Assisted in Sanex brand repositioning, including execution of qualitative and quantitative research. • Developed new Artwork for Sanex Range launch - Sales growth of 60% resulting in Marketing Centre of Excellence status. .

Ba Hons Marketing, Marketing, 2I

A Levels