Peter Engle Email & Phone Number

Denver, Colorado, Us

Denver, Colorado, Us

Denver, Colorado, Us

- Responsible for building and presenting proposed media plans and strategies to clients to promote their initiatives - Creating weekly and monthly reports for our clients to help them understand their ROI for campaigns and recommend any shifts in strategy or budget considerations- Manage multiple social media and programmatic advertising campaigns across various industries, ensuring they are optimized and remain on budget and timeline- Analyze KPIs and provide requested metrics and key insights for client reports- Facilitate the curation and creation of social media profiles, ongoing editorial calendars and user generated content in collaboration with strategists

Englewood, Co, Us

- Content Strategy: My main responsibility is creating, launching, and optimizing Facebook ads for ~200 clients each month with a yearly total advertising budget of $5 Million. I lead weekly meetings to relay performance feedback to our copy/design teams and update our sales team on overall program and individual campaign performance.- Campaign Management: Every day I go through our active campaigns to optimize and ensure we hit our campaign targets. Under my campaign management we hit our target on 95% of our campaigns within best-practices that I helped establish. I am responsible for advertising on behalf of 85 Facebook Ad Accounts and 124 Facebook Pages. A few months into my time here at Steep I was promoted from Digital Marketer to Traffic Specialist being solely responsible for all of our company’s advertising.- Innovation: Through research and trial-and-error I have found creative ways to turn around our struggling campaigns. For example by duplicating and restarting the campaigns with only the assets that are currently converting we have decreased cost per acquisition by 20% on avg for campaigns over our KPIs, finding new segments of our audiences to include/exclude and using money from the “ad-spend pool” I created to assist the under-performing campaigns.

Odessa, Tx, Us

- Website Management: I was responsible for maintaining the websites for our 9 car dealerships and 6 ancillary companies that all belonged to our business group. I coordinated with 3rd-party vendors, inventory systems and local business owners to ensure website accuracy and development of an online presence.- Media Buying and Advertising: I handled all of the online advertising on Facebook, Google, and YouTube. I also worked with the local news and radio stations to buy commercial slots and presenting sponsorships. I created Facebook and Google ads for each company and managed all of the Social Media platforms associated with them.- Event Manager: As each company in our business group was heavily invested in their local communities I helped plan and manage each of our sponsored events. I ordered signage and give-away items, coordinated with local vendors and the event staff and also managed our company’s presence at each major event.

Seattle, Us

Sales Specialist in the Camping and Clothing departments tasked with membership sales, customer service, instruction for outdoor activities, working the cash registers and responsible for reorganizing the warehouse.

Boston, Ma, Us

Responsible for stocking the floor, customer service, working the cash register, and maintaining the cleanliness of the store.

Worked as a Director’s Intern to increase camper enrollment, staff retention and develop curriculum for the camp. Led rock climbing and caving trips in the summer of 2013. Promoted by Camp Director to Point Man during the second summer overseeing four cabins of campers and counselors. Responsibilities included leading, managing, administering discipline, as well as teaching skills and principles to campers and counselors.

Wood Dale, Il, Us

Worked on partnering with a military TAP (Transitioning Assistance Program) program for hiring military veterans. Created and ran the first ever Office Olympics week. Added to and modified the policies and procedures page on the company’s website. Responsible for collecting and releasing employee drug test results and promoting employee wellness.