Peter Etherington Email & Phone Number

London, Gb

London, England, United Kingdom

London, United Kingdom

Promoted to manage cross product strategy and the roadmap for broadband, mobile and TV across BT and EE. Providing leadership on differentiated growth opportunities and converged propositions - as well as leading cost transformation through identification and optimisation of product driven opex lines of the P&L.

London, United Kingdom

Currently leading on the launch and in-life management of BT Sport Box Office – BT’s new multi-platform Pay-Per-View channel which has been developed for BT TV, Sky, Virgin Media and most recently a digital offering for app and webResponsible for the end-to-end product management of cross-platform (set top box and digital) products and services including both in-life and next generation.Leadership of the Concept-to-Market (C2M) Product Team – delivering commercial propositions and go to market strategy.Responsible for the evaluation of new and emerging products and technologies to develop an innovative and compelling vision for the TV consumer experience – defining key components based on an understanding of technology, customers, the market and the competitive environment and working closely with technical and commercial teams to create a TV technology roadmap.Product lead for several projects of significant strategic importance to BT which have required product and business case development for board level approval – including future cloud TV services and projects to evolve the TV headend infrastructure and core TV network.An in-depth knowledge of TV technology has led to playing a key role in the specifications of both legacy and next generation hardware – shaping the requirements for BT’s vision of ‘Wholehome’ TV.Owner of our network strategy including multicast and unicast channel on-boarding and capacity planning to ensure future linear channel aspirations. Lead for the annual planning process for TV & Sport involving managing the Propositions and Product teams to ensure timely requirements and business cases - through to prioritisation of candidates and building the product roadmap. Sponsor of research and innovation for BT’s External Innovation and Research & Innovation teams – covering the latest industry developments such as HDR, Dolby Vision, 4K UHD, Cloud TV and Virtual Reality.

London, United Kingdom

Responsible for the assessment of future TV products and services – and to contribute to the development of the product roadmap up to 24 months out.Led on defining key components based on an understanding of customers, the market and competitive environment and for reviewing these with key stakeholders. Owner of the TV development roadmap and annual plan budget from initial formulation of ideas and prioritisation to senior stakeholder buy in.Led on the early evaluation of connected home strategies including digital video content sharing throughout the home via multiscreen solutions.

Led the introduction of TechniSat Digital to the UK market with the TechniSat HDFS and HDFV – Freesat HD and Freeview HD digital TV receivers. Efficient product management and marketing resulted in numerous awards including Freesat HD Receiver of the Year 2010.Delivered the first Freeview approved digital terrestrial TV (DTT) PC product – the TechniSat AirStar TeleStick. New product development and technology roadmap planning – opportunity identification; concept generation and evaluation; product development; marketing planning and launch.Continuous market intelligence gathering to ensure that strategic planning and roadmap is aligned to emerging technology and services in the digital TV sector - including regular attendance at industry exhibitions and conferences. Budgetary management of marketing campaigns involving planning, execution and evaluation of strategic marketing initiatives within the specialist, consumer and trade media.Editorial approval, copy writing and management of the production and design of marketing collateral, product packaging, user manuals, warranties and software licence agreements.Preparation and delivery of technical product training, customer presentations, exhibitions and demonstrations.

Led the hardware development of replacements for OEM digital TV PC products covering the full product process from concept definition and development to factory introduction and deployment. Requirement was to reduce costs, improve reliability and bring manufacturing in-house.Developed next generation PC products in line with the technology roadmap and company portfolio strategy.

New product development of set top box solutions including high definition TV and IPTV. Duties included PCB and system design, layout supervision, design verification, CE compliance and Technical Construction File (TCF) management; prototype and production manufacturing supervision.

Designed and developed telecommunications equipment for cable telephony systems and Inmarsat Earth Stations.

Mba, Business Administration, Distinction

Awards for Best Overall Performance and Best Performance in the Dissertation

Beng, Electrical & Electronic Engineering