Peter Flink work email
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Partnering with clients, I’ve designed marketing campaigns and spearheaded digital transformations. I’ve worked on the local, national, and global levels across healthcare/pharma (GlaxoSmithKline), telecommunication (Verizon), personal care (Unilever-Dove), financial services (Ally Bank, UBS, Wachovia), technology (IBM) and other industries. At the core, it’s about the client. It’s about real results. It’s about finding the perfect strategy that brings everything together. For me…it’s about the challenge to do better.I take every opportunity to learn new methods, to use innovative technologies, and to enhance business growth.Look through my skills and experience. I’d love to connect and discuss how we could work together.Marketing Specialties: Data-Driven Marketing, DTC & HCP Marketing, Digital Transformation, Integrated Marketing, Digital Marketing, Content Marketing, Modular Content, Mobile Marketing, Social Media Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Omnichannel Marketing, Direct Marketing, Product Marketing, eCRM, Marketing Strategies, Marketing Analytics, Test & Learn, Strategic Planning, Brand Planning, Process Improvement, Project Management, Brand Management, Budgets & Forecasting, Business Development, Team Training & Development
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Vp, Account DirectorVccp HealthNew York, Ny, Us -
Vice President, Group Account DirectorSaatchi & Saatchi Wellness Apr 2023 - PresentNew York, Ny, Us -
Vice President, Group Account DirectorHeartbeat Jun 2020 - Apr 2023New York, Ny, UsLed client relationships across the following therapeutic areas: cardiovascular, low testosterone, and rare disease.• Co-led marketing technology recommendation and implementation for late-stage biopharmaceutical company.o Consent & Preference Management, Data Management, Content Management, & Marketing Automation• Developed and launched DTC/HCP branded/unbranded campaigns. • Supervised the development of a range promotional of materials, websites, email, detail aids, online video, social media, display ads, direct mail, and conference materials. -
Senior Vice President - Group Client LeadWunderman Thompson Health 2017 - 2019New York, New York, UsManaged client relationships, designing global-to-local marketing campaigns, and driving digital transformation/capability building across 11 brands and two product categories. Partnered with local markets accelerating digital best practices. Designed global operations structure accelerating GSK digital transformation. • Led GlaxoSmithKline Consumer Healthcare (OTC) annual planning, implementing and optimizing national marketing campaigns for Abreva, Lamisil, Flonase, Nicorette, NicoDermCQ, Theraflu, Sensodyne, Pronamel, Parodontax, Polident, and Poligrip.• Developed Customer Experience Journeys (CEJ) to prioritize marketing funnel stages and activation channels. • Planned and implemented eCRM and mobile app for MyQuit smoking cessation program. Developed AI VDA (virtual digital assistant) prototype. • Oversaw strategy and redesign of 11 brand websites to improve customer experience and enhance SEO objectives. -
Senior Vice President - Media DirectorMoxie 2014 - 2016Atlanta, Ga, UsManaged 24-member team (in NY and ATL) supporting client (Verizon) for key branding and product marketing strategies. Coordinated creative/media teams generating online sales and improving customer experience.• Planned Verizon Fios and Wireless data-driven online media acquisition strategies optimizing to CPA targets. • Instituted allocation of a percentage of the digital media budget for innovation and testing.• Implemented Dynamic Creative Optimization (DCO) for creative and offer testing across DMP audiences. • Developed strategic content/advertising partnerships increasing awareness, sales, and customer retention rates. -
Group Director - Client ServicesEpsilon 2011 - 2014Irving, Texas, UsOversaw Unilever $12M+ client P&L managing digital/promotional AOR relationship across Dove Female Masterbrand and Dove Men+Care. Identified growth opportunities and implemented strategies for digital, mobile, social, CRM, and ecommerce channels. Led creative, production, and measurement activities aligning with overall strategy and brand goals. Projected revenue monthly and prepared staffing forecasts quarterly/annually.• Successfully planned, launched, and optimized Dove Men+Care Face national 360 marketing campaign. • Guided strategy and redesign of Dove Insider eCRM program recognized as CRM best practice, enhancing Unilever relationship.• Implemented ecommerce strategies (BIN, Amazon A+ pages/storefronts). • Grew Unilever Dove revenue by $1.5M in 12 months. -
Vice President - Group Director Of MarketingDigitas North America 2005 - 2011Boston, Massachusetts, UsSpearheaded mobile innovation and practice development, consulting with NA network clients. Recruited and developed mobile-focused Agency Associates, coaching and mentoring across capabilities. Developed strategic digital marketing campaigns for Delta Air Lines, Ally Bank, HSBC Direct Insurance, TIAA, IBM (Website Communications AOR), Amex Global Corporate Services, Mead Johnson Nutrition, and Post Foods, aligning to business and brand goals. Collaborated with client agencies developing 360 marketing programs while managing financials, forecasts, investments, and costs.• Redesigned Delta Air Lines homepage, online booking engine, and awards sites.• Collaborated across agencies successfully rebranding GMAC Bank to Ally Bank. Redesigned unauthenticated website.• Developed personas and journey mapping for TIAA customer to improve online experience. • Secured $3.5M TIAA Direct Marketing AOR agreement. -
Vice President - Associate Director Of MarketingModem Media 2003 - 2005Developed and implemented marketing strategies for IBM, The Hartford, Wachovia, Kraft Foods, and UBS.• Directed strategy and redesign of the IBM Global Services website across 30 countries post-acquisition of PwC Consulting.• Led strategy and redesign of new Wachovia unauthenticated website post-merger with First Union.
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Senior Account ManagerModem Media 2000 - 2002• Led strategy and redesign of new Wachovia unauthenticated website post-merger with First Union. • Planned and designed client extranets for UBS Investment Banking clients within Fixed Income and FX.
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Vice PresidentMbia 1999 - 2000Managed acquisition teams performing due diligence. Supported company President across daily activities ensuring efficient operations. Guided budgeting, planning, and forecasting processes analyzing variances and proposing adjustments. • Led customized portfolio management program supporting public and non-profit entities.• Established joint venture/exclusive marketing opportunities with organizations distributing investment management programs. -
Assistant Vice President - Sales & MarketingMbia 1996 - 1998Oversaw brokerage service development marketing government securities for municipalities across the US. Supported National Sales Manager leading and training field sales teams. Managed Client Service Department monitoring performance and providing feedback as needed.• Led acquisition and transition teams for Investment Trust with 840 participants and $2B in assets.• Implemented client account access programs via Internet and Interactive Voice Response (IVR) system.
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Senior Analyst - Sales & MarketingMbia 1995 - 1996Managed Client Service Department across daily activities including planning and implementing department processes supporting 2k clients with $5B+ in total balances. Researched development of online-based municipal administrative software. Created client surveys reviewing responses and implementing process improvements.• Managed project designing company database system in Oracle.
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Associate - Sales & MarketingMbia 1993 - 1994Communicated with Regional Marketing Directors relaying information to/from field and home office. Gathered sales statistics, analyzing data, and preparing reports.• Collaborated with teams developing new sales strategies and marketing campaigns.
Peter Flink Skills
Peter Flink Education Details
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Dickinson CollegeHistory
Frequently Asked Questions about Peter Flink
What company does Peter Flink work for?
Peter Flink works for Vccp Health
What is Peter Flink's role at the current company?
Peter Flink's current role is VP, Account Director.
What is Peter Flink's email address?
Peter Flink's email address is pe****@****eas.com
What is Peter Flink's direct phone number?
Peter Flink's direct phone number is +121282*****
What schools did Peter Flink attend?
Peter Flink attended Dickinson College.
What skills is Peter Flink known for?
Peter Flink has skills like Leadership, Marketing Strategies, Client Relationships, Digital Transformation, Test And Learn, Budgeting And Forecasting, Digital Strategy, Account Management, Marketing Analytics, Thought Leadership, Business Development, Vendor Relationships.
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