Peter Flink Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Led client relationships across the following therapeutic areas: cardiovascular, low testosterone, and rare disease.• Co-led marketing technology recommendation and implementation for late-stage biopharmaceutical company.o Consent & Preference Management, Data Management, Content Management, & Marketing Automation• Developed and launched DTC/HCP branded/unbranded campaigns. • Supervised the development of a range promotional of materials, websites, email, detail aids, online video, social media, display ads, direct mail, and conference materials.

New York, New York, Us

Managed client relationships, designing global-to-local marketing campaigns, and driving digital transformation/capability building across 11 brands and two product categories. Partnered with local markets accelerating digital best practices. Designed global operations structure accelerating GSK digital transformation. • Led GlaxoSmithKline Consumer Healthcare (OTC) annual planning, implementing and optimizing national marketing campaigns for Abreva, Lamisil, Flonase, Nicorette, NicoDermCQ, Theraflu, Sensodyne, Pronamel, Parodontax, Polident, and Poligrip.• Developed Customer Experience Journeys (CEJ) to prioritize marketing funnel stages and activation channels. • Planned and implemented eCRM and mobile app for MyQuit smoking cessation program. Developed AI VDA (virtual digital assistant) prototype. • Oversaw strategy and redesign of 11 brand websites to improve customer experience and enhance SEO objectives.

Atlanta, Ga, Us

Managed 24-member team (in NY and ATL) supporting client (Verizon) for key branding and product marketing strategies. Coordinated creative/media teams generating online sales and improving customer experience.• Planned Verizon Fios and Wireless data-driven online media acquisition strategies optimizing to CPA targets. • Instituted allocation of a percentage of the digital media budget for innovation and testing.• Implemented Dynamic Creative Optimization (DCO) for creative and offer testing across DMP audiences. • Developed strategic content/advertising partnerships increasing awareness, sales, and customer retention rates.

Irving, Texas, Us

Oversaw Unilever $12M+ client P&L managing digital/promotional AOR relationship across Dove Female Masterbrand and Dove Men+Care. Identified growth opportunities and implemented strategies for digital, mobile, social, CRM, and ecommerce channels. Led creative, production, and measurement activities aligning with overall strategy and brand goals. Projected revenue monthly and prepared staffing forecasts quarterly/annually.• Successfully planned, launched, and optimized Dove Men+Care Face national 360 marketing campaign. • Guided strategy and redesign of Dove Insider eCRM program recognized as CRM best practice, enhancing Unilever relationship.• Implemented ecommerce strategies (BIN, Amazon A+ pages/storefronts). • Grew Unilever Dove revenue by $1.5M in 12 months.

Boston, Massachusetts, Us

Spearheaded mobile innovation and practice development, consulting with NA network clients. Recruited and developed mobile-focused Agency Associates, coaching and mentoring across capabilities. Developed strategic digital marketing campaigns for Delta Air Lines, Ally Bank, HSBC Direct Insurance, TIAA, IBM (Website Communications AOR), Amex Global Corporate Services, Mead Johnson Nutrition, and Post Foods, aligning to business and brand goals. Collaborated with client agencies developing 360 marketing programs while managing financials, forecasts, investments, and costs.• Redesigned Delta Air Lines homepage, online booking engine, and awards sites.• Collaborated across agencies successfully rebranding GMAC Bank to Ally Bank. Redesigned unauthenticated website.• Developed personas and journey mapping for TIAA customer to improve online experience. • Secured $3.5M TIAA Direct Marketing AOR agreement.

Developed and implemented marketing strategies for IBM, The Hartford, Wachovia, Kraft Foods, and UBS.• Directed strategy and redesign of the IBM Global Services website across 30 countries post-acquisition of PwC Consulting.• Led strategy and redesign of new Wachovia unauthenticated website post-merger with First Union.

• Led strategy and redesign of new Wachovia unauthenticated website post-merger with First Union. • Planned and designed client extranets for UBS Investment Banking clients within Fixed Income and FX.

Managed acquisition teams performing due diligence. Supported company President across daily activities ensuring efficient operations. Guided budgeting, planning, and forecasting processes analyzing variances and proposing adjustments. • Led customized portfolio management program supporting public and non-profit entities.• Established joint venture/exclusive marketing opportunities with organizations distributing investment management programs.

Oversaw brokerage service development marketing government securities for municipalities across the US. Supported National Sales Manager leading and training field sales teams. Managed Client Service Department monitoring performance and providing feedback as needed.• Led acquisition and transition teams for Investment Trust with 840 participants and $2B in assets.• Implemented client account access programs via Internet and Interactive Voice Response (IVR) system.

Managed Client Service Department across daily activities including planning and implementing department processes supporting 2k clients with $5B+ in total balances. Researched development of online-based municipal administrative software. Created client surveys reviewing responses and implementing process improvements.• Managed project designing company database system in Oracle.

Communicated with Regional Marketing Directors relaying information to/from field and home office. Gathered sales statistics, analyzing data, and preparing reports.• Collaborated with teams developing new sales strategies and marketing campaigns.