Lead category management efforts and insights to action on Vitamins and Supplements, Respiratory, and Oral Care for Kroger Team. Deep analytics using 84.51 Stratum Loyalty Card and IRI syndicated data.

Everyone has an activity, hobby or sport they do after they clock out of the day job to stay fit, keep busy or just because they enjoy it. My hobby started when my wife and I purchased some land just past the line where suburban ends and rural begins so she could have a fun and natural setting to host summer camps for her business to reconnect kids to nature under the guiding principles of a theory called “green care”. Since then our little project has become a way of life filled with pollinators, chickens, elderflowers, garlic gardens, fruit trees and farmer’s markets. Plus it’s fun to always keep learning and applying a continuous improvement mentality at home too.

Retail Category Solutions Manager- Execute the vision and strategy for GSK’s at Kroger across the Oral Care category.- Implement advanced analytics and insights, category management principles and processes driving category and brand growth and optimizing profitability Key Responsibilities: • Category analytics • Category Management • Development of category growth initiatives • Establish customer relationships• Integrate consumer, shopper and analytic insights, processes and tools to achieve best in class category management that is linked to the vision and strategy for each category • Provide insights regarding assortment, space requirements, share of shelf, and financial productivity for category reviews to drive market share • Review category and GSK sales performance on an ongoing basis to ensure continuous high levels of product visibility and availability • Support the development and execute merchandising strategies that enhance in-store communications through a first-rate understanding of shopper attitude behavior • Proactively identify competitive activity from account programs that may have major, long-term impact on Brand and Corporate goals and strategies. Provide recommendations to mitigate impact to GSK business • Execute shelf strategy schematics utilizing Apollo, ProSpace, Galleria and / or other space planning software • Provide insights regarding assortment, space requirements, share of shelf and financial productivity within the schematic versions in preparation for category reviews • Build connectivity between category, sales and marketing to ensure timely execution of new projects

Director of Sales for both branded and private label product offerings for Kroger, Wakefern, and Rite-Aid, HEB.• Collaborate with retailers to identify opportunities to create or expand their private label programs in Baby, Facial, Household Cleaning and other categories. • Analyze brand and item level performance to create retailer own brand category stories. Identify category trends and distribution gaps where retailers could grow their private label presence.• Build relationships with key influencers and leadership at assigned retailers where Nice-Pak is not the incumbent supplier for Private Label wet-wipe items to open up categories for bid or review.• Lead the retailer category bid process by submitting price quotes, identifying retailer objectives, and customizing product line to maximize price competitiveness and quality objectives. • Manage new item product development timelines with cross-functional teams to deliver innovation on time.• Oversee 3rd party broker relationships for key accounts, including developing annual objectives, negotiating commission rates, training new brokers and terminating contracts for brokers that did not meet expectations

National Account Manager for Kroger. For all Skin Category Brands including Dove, Dove Men+Care, Axe, Suave, Caress, Lever 2000, Vaseline, St.Ives, Simple, Noxzema and Q-Tips.• Manage the integrated collaborative planning process with Kroger to drive category growth and Unilever’s shares in our respective categories. Process includes strategically building a promotional plan while managing our trade investment and coordinating the shopper marketing activities to drive profitable growth and grow share of our respective categories.• 2011 Results: Total Skin: +11%, Personal Wash +11%, Hand, Body Lotions, 1%, Face +20%, Cotton 29% • Research and identify competitive strategy changes and communicate risk to brand team to secure incremental funding. Create contingency plans and re-engage Kroger to secure additional plan support. • Manage the demand forecast for 115 different promoted product groups and determined the monthly financial target for factory shipments to roll up to the company. • Responsible for creating new item presentations for Personal Wash, Hand Body Face, Cotton categories. • Collaborate with Category Management team to determine the optimal item deletes to create the best assortment mix for our brands within the category.• Work with Category Management and dunnhumby team to create a shopper insights project to better understand opportunity to convert grocery buyers to purchase HBC items and implemented learnings to improve the sales plan and drive conversion.• Supervise and develop for promotion two direct reports: Sales Analyst and Deductions Administrator

Customer Brand Planning Manager for Unilever over Bertolli Olive Oil, Bertolli Pasta Sauce, Knorr Latin and Lipton Soup brands.

Sales Analyst for Unilever, specializing in the Wal-Mart / Sam's Club Accounts. Working on Brands such as Slim-Fast, Knorr Side Dishes, and Lipton Soup.

Responsible for identification and selection of undergraduate business and systems analysts for consulting positions. Managed campus relationships with Stanford University, University of California Berkeley, Cal Poly San Luis Obispo, and University of Colorado Boulder.

Responsible for creating partnerships with university career centers to provide career content for student job seekers. Developed trade show strategy and represented the organization at major career and recruitment conferences and expos including SHRM, MBACSC, NACE and Regional ACE Conferences.