Peter Frølund Email & Phone Number

Copenhagen, Capital Region, Denmark

Progressio helps companies do business in Europe by offering a range of European business management services.We make it possible for businesses everywhere to grow their European presence quickly without worrying about navigating a complex landscape on their own. Open yourself up to amazing opportunities across multiple countries with many languages spoken.Whether you're a company from outside of Europe looking to expand into this lucrative market, or a European business that… Show more Progressio helps companies do business in Europe by offering a range of European business management services.We make it possible for businesses everywhere to grow their European presence quickly without worrying about navigating a complex landscape on their own. Open yourself up to amazing opportunities across multiple countries with many languages spoken.Whether you're a company from outside of Europe looking to expand into this lucrative market, or a European business that wants to scale your business to more countries, we can assist you with our comprehensive suite of services. We simplify the complexities of conducting business in Europe, allowing you to access one of the largest markets in the world with ease and confidence. And we can help get you there as smooth and stress-free as possible!Progressio is here to make a difference. Show less

Copenhagen, Capital Region, Denmark

Sales Management - led global sales via in-direct team.Lead generation - initiated activities & tracked performance via Hubspot.Contract negotiation - with a strong legal & commercial understanding.New business development - closed contracts in new business areas.Marketing management - led work to secure positioning/proposition/execution.Digital transformation - introduced Hubspot across all internal/external touch points.Website - led launch of new global website.

Copenhagen

Helped technology focused companies to succeed - examples:Chinese scale up - launching in Europe.New business development - identified & signed up distributors, retailers/e-tailers.Pricing strategy - led financial analysis across all European countries.European based VR headset manufacturerBusiness planning - advised on sales, distribution and pricing.VR healthcare solution (start-up)Business strategy - advised on all commercial / marketing related… Show more Helped technology focused companies to succeed - examples:Chinese scale up - launching in Europe.New business development - identified & signed up distributors, retailers/e-tailers.Pricing strategy - led financial analysis across all European countries.European based VR headset manufacturerBusiness planning - advised on sales, distribution and pricing.VR healthcare solution (start-up)Business strategy - advised on all commercial / marketing related aspects.Hearing aid device (start-up)Business strategy - advised on all commercial / marketing related aspects. Show less

Copenhagen, Capital Region, Denmark

Established my own business with an aim to bring sustainability conscious customers together with companies offering sustainable products.zeeroo.me (www.zeeroo.me) was both an app that helps you measure your carbon footprint + a website that helped you find great companies selling innovative and sustainable products.

London, United Kingdom

Led operations management / budget planning / financial analysis. Sales Management - developed and executed the European sales strategy. Marketing planning - developed and executed Go to Market- and PR strategy/plan for Europe.People Management / Recruitment – in the UK, Germany, France and Nordics. Relationship Management to key European retailers, such as: Dixon/Elkjob, FNAC, MediaMarkt/Saturn – and leading e-commerce players.Reported to Global CEO.

Copenhagen Area, Denmark

> Turn-around the HTC mobile business in UK & Ireland.> Restructured the team – both in terms of overall motivation and new recruitment.> Significantly improved profitability. > Managed senior relationships to partners like Carphone, EE, Vodafone, O2, 3 UK.> Initiated a new GTM strategy that was financially sustainable.> Led all PR & marketing activities. (Most awarded smartphone – two years in a row). Reported to the President EMEA.

Copenhagen, Capital Region, Denmark

> Established the HTC business in Nordics from scratch.> Drove the overall strategy for sales, pricing and marketing.> Established all logistic processes and negotiated terms with logistic partners.> Managed cash flow of MDF related investments.> Managed inventory / forecasting for up to 1 million phones a year.> Initiated and managed senior relationships to key operators and retailers.> People responsibility for 65 people employed across all 4… Show more > Established the HTC business in Nordics from scratch.> Drove the overall strategy for sales, pricing and marketing.> Established all logistic processes and negotiated terms with logistic partners.> Managed cash flow of MDF related investments.> Managed inventory / forecasting for up to 1 million phones a year.> Initiated and managed senior relationships to key operators and retailers.> People responsibility for 65 people employed across all 4 countries at its peak.Reported to EMEA President Show less

Responsible for:> The overall global relationship and P/L with Vodafone.> Building and nurturing the C-level relationship between the two companies.> Building a portfolio for Vodafone portfolio selection.> All contract and pricing/commercial negotiations.> The Vodafone Account Managers in country.> All aspects of the launch of the first Android phone in Europe, HTC Magic.> Reporting to EMEA President

Responsible for overall strategy and P/L for the BtB segment.Member of the Orange Group BtB BoardMember of the Commercial Management Team Orange Denmark.

Responsible for overall marketing- and product strategy for the BtB segment. Responsible for revenue budget.People management responsibility for up to 10 product managers (1/8 2000 – 1/3 2004)Responsible for overall handset strategy and contact to suppliers and Orange Group. (1/1 2003 – 1/3 2004)Responsible for the launch of the world first Smartphone the Orange SPV in co-operation with Microsoft and the Orange Group.Responsible for non voice products & services (1/1 2003 – 1/3… Show more Responsible for overall marketing- and product strategy for the BtB segment. Responsible for revenue budget.People management responsibility for up to 10 product managers (1/8 2000 – 1/3 2004)Responsible for overall handset strategy and contact to suppliers and Orange Group. (1/1 2003 – 1/3 2004)Responsible for the launch of the world first Smartphone the Orange SPV in co-operation with Microsoft and the Orange Group.Responsible for non voice products & services (1/1 2003 – 1/3 2004)Member of the Orange Group BtB BoardMember of the Commercial Management Team Orange Denmark Show less

Responsible for overall marketing and product strategy for fixed, adsl and dial upp products and services. (BtC)People management responsibility for up to 5 product managers.

Copenhagen Area, Denmark

Responsible for:> Product portfolio.> Product marketing – incl catalogue production and retail branding / logo.> Contracts negotiations with international designers.> All sourcing and price negotiating in Asia. (China, Indonesia, Thailand, Taiwan).

Master Of Science In Economics And Business Administration

Bachelor Of Science In Economics And Business Administration

Education record