Tyche Commerce Ltd owns several businesses working in Online Marketing and Business Solutions. Services include Advertising, Website Building, Online Solutions, Photography & Marketing Consultancy. We provide all the nessasary services for you to excel in your online space.

Chesca – Web ManagerReport directly to managing director. Responsible for all online and offline marketing.Customer Retention• Increased unique visitors to the website by 75%.• Segment customer database for targeted marking campaigns.• Reactivation campaigns using direct mail and e-newsletters.• Increased existing customer engagement with new content.Customer Acquisition• Increased new visitors to the website by 62%.• Increased conversion rate of new visitors by 100%.• Increased size of E-Newsletter list by 129%.• Created and implemented SEO content.SEM• Created profitable brand and generic campaigns on Google Adwords.• Created ad campaigns with Google Places and retargeting campaigns.Newsletters• Increased engagement through design development and segmentation.Affiliates• Research new affiliates, maintain relationships, weekly newsletters, supply new content and affiliate incentives.PR• PR shots – managed platform, and relationships with journalists.SEO• Created onsite SEO content.• Worked with agencies to create external SEO content.• Introduced strategy to review and implement ever changing SEO developments.Content Management• Website Audit – content quality, enhanced SEO content and improved conversion.• Developed site by introducing new weekly content.• Introduced new departments based on seasonal markets.• Responsible for all content on site.Direct Mail• Segment customers so they can be targeted individually.• Manage team and processes from creation through to print and analysis.Social Media• Created & Maintained - Pinterest, Instagram, Blogger, tumbr, Facebook, Twitter.• Increased social media engagement.• Created presence in the plus size, occasion wear and wedding communities.• Created strong relationships with bloggers, blog reviews and recommendations.

Reporting and Analysis• Produce board reports of PPC and Email submitted directly to the executive board.• Extensive analysis of PPC, Email and Social media for regular discussions with the CEO and Marketing Director to formulate and strategise.PPC• Advertised with Google, Bing, Yahoo, Facebook and YouTube.• Planned and implemented multi-national campaigns to develop demand and acquire new customers in 25 new countries.• Created and developed generic PPC from never being profitable, significantly increasing demand across five continents increasing ROI to more than 400%.• Increased customer acquisition on generic campaigns from 30% to 70%. Email• Responsible for multinational campaigns for three different brands.• Dynamic content: six international markets; four currencies; and multiple offers and content tying into multichannel marketing. • Extensive research and creative input into Trigger Emails.• Optimisation according to results for six international markets.Social Media• Built a community on twitter increasing followers from 650 to 2,150. • Built close relationships with influential tall bloggers that resulted in:o Authoritative advocates of Long Tall Sally; o Free video coverage of pop up shop events and video product reviews.• Worked to answer customer questions and resolve issues. • Responsible for writing a social media plan.Other responsibilities• Implementation of online catalogue using Megazine.• Content Management using CMS and modifying HTML directly.• Responsible for approving and publishing product reviews.• Created a long term Video Content Plan.

• Audit website: content accuracy; path to purchase; usability; and accessibility.• Online competitor analysis and market research.• Implementation of online catalogue using page-turning software.• Extra month to help merchandising department taking on two Allocator positions.

Analysed data across the business producing actionable reports.• Pending orders, returns, web data, e-mail campaigns, mail order and customer services telephone statistics and POS reports using Cybertill.• Formulating proposals and actionable reports. Presenting and discussing findings with management to develop and execute strategies and prioritise actions.Product Manager• Administrating and organising photo shoots: working with over 70 suppliers; and managing my own section of the warehouse adhering to warehouse processes. • Managing stock at photo shoots directing and motivating a small team making sure products are organised and ready for each shot. Other responsibilities• Catalogue production: proofing; choosing paper; and printing method. • Setting up Graham and Green pages on affiliate websites.• Project leader for implementation and development of Omniture.• Developed basic Hitwise skills.

• Updating and maintaining online content via CMS and Excel.• Refining metadata to make the site’s search engine more efficient.