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Accomplished restaurant executive with over 15 years experience in business development, high-level negotiation, global brand development, multi-channel growth, business strategy, management, operations, finance, real estate, construction/design, strategic planning, franchising/licensing and organizational structuring. Integral Senior Team member of a publicly traded company (California Pizza Kitchen, Inc. – CPKI: NASDAQ – company went private in 2011 after private equity acquisition)Senior International and Domestic executive with 7 years experience growing a casual dining brand throughout Asia, Middle East, India and Mexico.Effective communicator who is well-versed in cross-cultural business practices.Strong leader with outstanding interpersonal skills, adept at building and maintaining collaborative business relationships.Polished business development professional with strong negotiation & deal making skills.
Freelance
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Strategic AdvisorFreelance Jan 2021 - Present
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Partner, Owner & Fmr Co-Chief Operating OfficerFlax & Rosenfield Development (Flax And Rosenfield Capital Partners) Jan 2013 - Dec 2020Part of a 4-member majority ownership and operations group responsible for conceptualizing, opening and operating Bottlefish, an upscale, contemporary seafood restaurant in the West Los Angeles neighborhood of Brentwood.Along with Co-COO, responsible for leading all aspects of restaurant development (Bottlefish), from conceptualization stage thru the opening of restaurant including the following:Built pro-forma model and crafted business plan.Responsible for sourcing, hiring, and interfacing with designers, architects and construction firms. Oversight of the restaurant construction process including interfacing with all sub-contractors and construction related vendors.Negotiated all restaurant-related vendor contracts.Hired management team and managed General Manager.Spearheaded menu development process.Created all operations systems and manuals.Responsible for all marketing, public relations, and social media strategy.Developed team-based service model.Successfully opened Bottlefish in December 2016.Food and Beverage/Retail Consulting: Provided analysis and guidance on the following: Business Valuation Business Strategy Menu Development Operations Quality Assurance Real Estate Franchise Strategy
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Senior Vice President International And Domestic Franchise DevelopmentCalifornia Pizza Kitchen Jan 2009 - Oct 2011Costa Mesa, California, UsIntegral Senior Team member of a publicly traded company. Conducted market research on prospective countries. Sourced and conducted due diligence on prospective franchise partners in each target country. Responsible for franchise system that produced over US$100M in annual system-wide sales. Managed global Trademark and Intellectual Property strategy for 3 brands. Added 33 international restaurants and secured additional commitments for 90 units through development agreements. Grew number of International units by 200% during tenure and increased overall franchise revenue by 300%. Implemented global support team based in strategic markets throughout the world to assist with country set-up, new market entry strategy and Quality Assurance in addition to ongoing support initiatives. Responsible for development and operations oversight for domestic franchising program in non-traditional locations such as; airports, stadiums, college campuses and hotels (The Mirage Hotel & Casino in Las Vegas). Worked with both franchised and company-owned models in International markets. Structured WFOE (Wholly Foreign Owned Enterprise) in China, opening two company-owned, full service CPK restaurants in Shanghai. Managed a staff of 13 employees in the US in addition to a management team and office staff of 12 in China. -
Vice President International Franchise DevelopmentCalifornia Pizza Kitchen May 2005 - Dec 2008Costa Mesa, California, UsCreated global franchise strategy for company. Created the franchise department - operated the department individually for first 18 months. Overhauled existing franchise system and built a sustainable, best practices model to flourish globally. Sourced and conducted due diligence on prospective franchise partners in each target country. Implemented systems and brand standards in addition to increased brand oversight to achieve better overall execution by franchise partners. Developed new International restaurant prototype - smaller footprint (2,500 - 3,500 sft) to leverage more real estate opportunities and increase operating efficiencies. Revamped menu to adapt to local cultures while maintaining the integrity of the brand. Created a criteria-based standard for the selection of prospective franchise partners. Added 4 new Development deals (Japan, Mexico, South Korea and Middle East) in first 3 years leading the department. Managed the International Trademark and Intellectual Property for 2 brands. Developed an “Introductory Franchisee Management Training Program” - indoctrinating new, key franchisee personnel into a comprehensive training program. Implemented and managed a Quality Assurance program to monitor international franchisee brand standards. Developed a local sourcing program strategy for each new country. Promoted to Senior Vice President International & Domestic Franchise Development.
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Director New Concept DevelopmentCalifornia Pizza Kitchen Aug 2003 - May 2005Costa Mesa, California, UsRe-conceptualized the ASAP brand (CPK’s fast casual concept). Opened new prototype in Redondo Beach achieving record sales volume. Worked closely with department heads to revamp menu offering, build-out, service and marketing. Selected to develop new International prototype of ASAP concept for International franchise partner. Promoted to Vice President International Franchise Development.
Peter Gillette Skills
Peter Gillette Education Details
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Pepperdine Graziadio Business SchoolInternational Marketing -
University Of Wisconsin-La CrossePolitical Science And Government
Frequently Asked Questions about Peter Gillette
What company does Peter Gillette work for?
Peter Gillette works for Freelance
What is Peter Gillette's role at the current company?
Peter Gillette's current role is Consultant.
What is Peter Gillette's email address?
Peter Gillette's email address is pg****@****cpk.com
What is Peter Gillette's direct phone number?
Peter Gillette's direct phone number is +130253*****
What schools did Peter Gillette attend?
Peter Gillette attended Pepperdine Graziadio Business School, University Of Wisconsin-La Crosse.
What skills is Peter Gillette known for?
Peter Gillette has skills like International Business Development, Concept Development, Franchising, Leadership, Restaurants, Food Service, Restaurant Management, Food, Food And Beverage, Hospitality, Customer Service, P&l.
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