Peter Gobbee received the highest class achievement award while obtaining his Red Seal Technician diploma at the Northern Alberta Institute of Technology. Joining the Ford network in Kamloops, Peter rose from the shop floor to the position of General Service Manager in a growing Ford Dealership. Peter is the current Chair of the Ford ASSET Apprentice Steering Committee and is actively involved with youth entering the Automotive Trade, as a supporter of the BCIT/BCAA/ Ford Dealers auto skills competition. Peter is a member of the Retail Parts and Service Marketing Committee with Ford of Canada, guiding Ford Dealers nationally with his marketing ideas. He is aware of the changing reality of Dealership Business with his vision to provide the best customer experience possible, in an energetic and fun environment and developing strengths in the people he manages.