Peter Gray Email & Phone Number

Wellington & Wairarapa, New Zealand

Wellington

Strategy is a design-led marketing and advertising company specialising in the creation of enduring identities and memorable brands which create emotional and lasting connections with people in an increasingly diverse and crowded marketplace.We listen carefully to our clients. Analysis their needs then apply sound strategic thinking to create and craft design-led solutions that work effectively across all appropriate communication channels.

Joined this newly formed agency as the 'Art Director' of the only writer/art director creative team. Main task was pitching for new business and growing the agency, along with daily creative on the initial key account they had.Agency grew from five people in 1980 and 22 people in 1985 with by then an office in Auckland with a further eight. As part of my role as senior art director was working in partnership with the Creative Director on all mainstream television and campaign work for the key clients, developing creative strategy, campaign direction and final execution of work. A position which intensified as each new client came on board, often through competitive pitching.Agency growth extended my role into taking on responsibility for TVC production for the agency.This involved• selecting and briefing film companies• preparing production budgets• reviewing and approving, set design, talent and location proposals• overseeing filming, editing and post productionSenior Creative on:Honda Cars: Civic, City, Shuttle BrandsWrightson Appliances National AdvertisingSelectrix BrandAshley WallcoveringsTelevision New ZealandDirector / shareholder from 1982 onwards

Transferred from Christchurch agency to Wellington to join the senior creative team working on key television and print campaign clients of the agency. The move was to enable me to develop skills and understanding around creating television commercials.This involved working along side the senior art director and writer as a creative team team story boarding TVC's, creating video animatics for presentation of creative to client visualising print media campaigns, product & point of sale material for primarily, the key agency clients:• National Bank• Railways• General Motors• Ministry of Transport• Apple and Pear Board

Way before Apple computers were even thought of the only way you got a mag ad or poster from concept to print was by creating the artwork for reproduction by hand! That meant sticking type setting down on board with wax or for those glue sniffers out there 'Bull Gum' aaah yes!And if you wanted to show a client your concept, or design..you couldn't simply find a stock library image, scan it to computer, add some type, format the layout and print out to a colour laser printer. You got your felt marker pens out and you drew it!! Including the type. So you had to be dam good.

Diploma In Graphic Design (Distinction), Graphic Design, Photography, 3D Study, Print Making

Graphic Design

Education record