Peter Greb Email & Phone Number

New York, Ny, Us

My team of 18 CS reps in Seattle, NYC, LA, and Chicago supports all of our Media Publisher & Platform partners with Foursquare's Location based Marketer products consisting of Attribution, Targeting, and Visit Feeds. - Facilitate execution of campaigns on FSQ Attribution, the industry leader in store visit and incrementality measurement, and relationship management for over 500 active Media Publisher customers including TikTok, Snap, Pandora, Spotify, Yelp, The Trade Desk, Vistar Media, Google, Waze, Amazon, Pinterest, NBCU, Roku - Demo the FSQ products, setup new integrations, and onboard new Media publishers such as Uber Ads.- Salesforce mgmt for all Partner accounts and pricing plus opportunity entry for 20% of quarterly revenue.- Attribution revenue grew 200% over 7 years I was at Placed and FSQ- Manage and update quarterly all of the Foursquare Attribution benchmarks across 30 industry verticals and every major media channel including Digital, Social, Audio, Advanced TV, OOH, Search. - Provide sales training to Media Partner measurement and sales teams on how to use the FSQ Attribution and Targeting platform so they can include FSQ products in their sales pitches. - Hired 12 people and built the most vibrant team at FSQ per Q1 2024 employee engagement survey- Developed Tiering and SLA system for all Media customers to align the work to the highest value outputs- Spoke on privacy and cookieless future at Yelp Restaurant Summit in April 24 and discussed Olympics measurement and incrementality on Adweek webinar with NA Head of Measurement from TikTok May 24- FSQ products are comprised of 1P and 3P data used both internally and pushed to external platforms

New York, Ny, Us

Manage a team of 22 CS reps in Seattle, Chicago, and LA that supports all of our Agency/Brand and Media Publisher customers in the West and Central regions with Foursquare's Measurement products, Attribution and Visit Feeds. - We support over 200 existing Advertisers and 250 active Media customers for Measurement including brands in the following verticals: QSR, Casual Dining, Retail, Telecom, Sports Apparel, Convenience. - Responsible for customer retention and expansion hitting 100%+ NRR and supporting the new business sales teams with onboarding and servicing new customers to hit aggressive growth targets.- Integrated three location based companies into a single combined firm: Placed & Factual into Foursquare

Seattle, Washington, Us

My team of 15 CS reps in Seattle supports all of our Agency/Brand and Media Publisher customers in the West region for the Placed Attribution product, the industry leader in store visit and incrementality measurement. - Execute services for 150 existing Advertisers and 200 active Media customers across all media channels. - Negotiate and sign master agreements for new Media Publisher customer relationships. - Review, sign and approve all campaign related IOs and order forms for FSQ fees.

Seattle, Wa, Us

Responsible for managing over 140 clients and $100M in annual revenue across Mobile Media and Call Analytics as well as leading the Client Engagement organization of 30 people located in Seattle and NYC. - Reported to CRO and member of Senior Leadership Team. Enterprise client revenue grew ~25% in 2015. Top clients include State Farm, T-Mobile, Dish Networks, Bridgestone, ADT and Verizon Wireless. - Reorganized 3 separate client service departments into one holistic client engagement org with new reporting structure, titles, career paths and a team oriented approach for client portfolios.- Built a website for the purpose of managing all aspects of client-facing creative, landing pages, IVR audio playback and live demonstration of the consumer experience for new ad campaigns.- Partnered with Product & Engineering and Marketing Teams to develop Call Analytics for Display for online to offline attribution including product design, alpha testing, client recruitment and pricing.

New York, Ny, Us

Manage 10 Client Engagement personnel and all digital Media and Advertising accounts in the West region; Nike, Holland America Line, Seabourn, Hawaiian Airlines, Tourism New Zealand, Ubisoft and Best Buy. - Responsible for Agency P&L for this book of business ($25MM+ revenue), negotiating contracts both SOWs and MSAs, client revenue growth, setting overall strategy, senior relationships and resourcing. Services include Strategy, Media, Search, SEO, Social, Ad Creative, and Analytics. Client work won multiple awards including 2013 Global Travel award for Tourism New Zealand. - Created the first global advertising account within Razorfish, Tourism New Zealand. Manage global relationship, contracts and P&L across 7 offices: US, UK, Ger, China, Hong Kong, Brazil and India. - Developed the Travel Practice which combines a fluid resource team and shared best practices across 5 travel industry clients. - Partnered with Consumer Insights Group to bring custom ROI analytics solutions to clients including TiVo, Hawaiian Airlines, HSBC, Holland America Line, Seabourn, Tempurpedic and JCPenney. - Member of the Seattle Mgmt Team, setting priorities and managing communication for 250+ employees.

New York, Ny, Us

Dual role managing a media client portfolio and Director of Search department. - Managed 3 CE personnel and their clients including Expedia, Hotels.com, AAA and Luxottica. - Integrated the Search group into the Media dept, terminated 15 small unprofitable Search only clients and moved the Search employees onto major accounts, resulting in fewer clients but increased fees.

Opened Avenue A Chicago office with 4 employees and 1 major account, JCPenney. Duties included winning new clients, hiring new account teams in all disciplines and overall agency office P&L management. - Quickly signed two new accounts, DeVry University and Blockbuster Online. Grew the media services group from 4-19 employees and agency revenue from $1MM to over $4MM annually. - aQuantive acquired Razorfish in July 2004. Partnered with the Razorfish mgmt team to integrate the two agency offices in Chicago, teach media services to the Razorfish team and sell creative services to clients.

Us

Managed the client engagements for uBid, Real Networks and JCPenney. Published an article on the value of view-based conversions and how to measure display media: www.imediaconnection.com/content/2154.imc

Designed and developed body panel closure systems for the 1998 LH vehicles: Dodge Intrepid and Chrysler 300M.- Directed the designers and suppliers in the design of all the parts including the hinge ergonomics and sheet metal panels. - Partnered with the manufacturing engineers based in Toronto to develop the build process from the stamping dies manufactured in Japan to an all new panel hanging process.

Supported the manufacturing plant in Toronto, Canada with the launch of the all new 1992 LH vehicles. - Developed new parts and process for fitting plastic body panels which eliminated two redundant positions in the plant saving $500k annually and earned 2 patents.- Designed all new sheet metal panels to replace the plastic panels, saving $3MM annually in costs.

Assisted the manufacturing plant with the build of full-size combines, used in the ag industry to harvest crops. - Learned the art of problem solving, collaboration and computer aided design.- Spent two weeks on a farm in Twin Falls, ID operating a combine to harvest wheat and learn the business.

Mba, Marketing And Operations

Bsme, Mechanical Engineering