Peter Griffiths Email & Phone Number

Glasgow, Scotland, United Kingdom

Leading the team accountable for delivering brand development, marketing, content, business developments and partnerships.

Gourock To Western Isles

• Achievements
• Increased revenue through change in marketing direction.
• Delivered successful, award-winning above and below the line campaigns.
• Created award-nominated (pending) sub-brands which achieved greater market penetration.
• Facilitated excellent third party relationships by introducing relevant stakeholder network.
• Produced numerous high quality collaterals and publications.

United Kingdom

Acting Chair of industry body for the UK ferry industry.

Glasgow

• Achievements:
• Rebranding of group including all websites, collaterals, social media, advertising, messaging and targeting.
• Branded and launched sub-brands and several new companies and branded services to leverage greater opportunity in existing sectors.
• Communication successes in PR, campaigns and social media through targeted releases, follow up and measurement.Responsible for:
• All marketing for group and all (8) sub-brands and companies including credentials… Show more Achievements:
• All marketing for group and all (8) sub-brands and companies including credentials, brochures, office suite and online presence.

Glasgow

• Achievements:
• Targeting - consultation with key practitioners to establish target market and implement correct messaging.
• Product management - initiated product’s first focus group and linked findings to the product ‘roadmap’.
• Campaigns - created successful campaigns to promote newly launched products.
• Sales training – structured and written sales pack to promote cross selling, product awareness, offers and campaigns.Responsible for:
• All brand development for… Show more Achievements:

• Achievements:
• Rebranding - managed full company rebrand and rewriting of all marketing communications; logos, collaterals, website, brochures, case studies, press releases and event stock for a well established brand.
• Digital - developed and implemented digital marketing strategies, including social networking and responding to blogs and other forms of online interaction.
• Sales training - produced point-of-sale training tools; competitive intelligence (SWOT), objection handling… Show more Achievements:
• Sales training - produced point-of-sale training tools; competitive intelligence (SWOT), objection handling, technical sales training, FAQs and other guides.
• Presentations - keynote presentations at industry events (Inaugural International Small Wind Conference 2009, Renewable UK Annual Conference 2010).

Scotland

• Achievements:
• Marketing consultancy - worked with companies in a diverse UK sales channel delivering tailored marketing consultancy to maintain uniformity of company brand and messaging.
• Campaigns - introduction of one-off campaigns for sectors and areas including negotiation on pricing in difficult markets.
• Networking - liaising with industry bodies to affect changes in legislation for the small wind sector (GPDO).Responsible for:
• Handled all PR, adverts, events… Show more Achievements:
• Handled all PR, adverts, events, rebates and budgets for channel.

Scotland

• Achievements:
• Product selection - designed and delivered company-wide knowledge management system (MOSS 2007 intranet).
• Process improvement - improved working processes by managing a team of ‘key practitioners’ and rolling out full training in new working methods.Responsible for:
• Ascertain how company knowledge was stored and used then consider how to get buy-in from users to a new system.
• Worked to refine and focus documentation towards a central corporate image.

Uddingston

• Achievements:
• Knowledge management - consulted on and implemented extranet sites, strengthening client relationships. Responsible for:
• Analysing and reporting on market trends.
• Market positioning and supporting new product development.
• Knowledge management – the capture, storage and dissemination of information.
• Management of intranet including external client areas.

• Achievements:
• Strategic analysis - worked with senior team to identify trends, market gaps and potential acquisitions which aided company growth.Responsible for:
• Support and consultancy to business planning and new product workgroups.
• Editorial of weekly industry update for key decision makers, facilitation of supporting forums.
• Collation and editing of information in support of strategic awards.

• Achievements:
• Communications and events - managed all communications for standalone business unit including internal and external collaterals, promotions and the coordination of attendance at the largest quarrying event (Hillhead).
• Management of all PR and marketing for division of company and responsibility for budgets.
• Writing of advertising, collaterals, brochures, case studies and application briefs.
• Events management including major… Show more Achievements:
• Events management including major industry and internal exhibitions/road shows. Show less

• Achievements:
• Sales reporting – created, managed and presented a sales funnel tool which provided the senior team with visibility of potential strengths and weaknesses of new and existing clients.
• Bids - worked in a bid team successful for landing many blue chip clients. Responsible for:
• Development and management of a sales monitoring (funnel) tool.
• Industry monitoring, interpretation and provision of trend information.
• Writing bids and automation of a bid… Show more Achievements:

• Achievements:
• Newsletter - implemented a series of updates and presentations to senior team on status of industry and trends in targeted market sectors.
• Project management - rebranding of all printed materials.Responsible for:
• Sector and product based industry analysis for business development.
• Worked as part of team on a full re-brand.
• General marketing and communications activity for company during time of exponential growth.

• Achievements:
• Marketing campaigns - worked on a successful marketing campaign to promote premium product to existing market baseResponsible for:
• Collaterals, marketing, advertising and PR
• Management of contact database and CRM system
• Working with sales team on new product development.

Ba Hons, Marketing And Business

Hnd, Communications

Activities and Societies: Wrote for college magazine.