Peter Griffiths Email & Phone Number

Glasgow, Scotland, United Kingdom

Leading the team accountable for delivering brand development, marketing, content, business developments and partnerships.

Gourock To Western Isles

Achievements• Increased revenue through change in marketing direction. • Delivered successful, award-winning above and below the line campaigns. • Created award-nominated (pending) sub-brands which achieved greater market penetration. • Facilitated excellent third party relationships by introducing relevant stakeholder network. • Produced numerous high quality collaterals and publications. • Created and managed a team with proven results in delivering measurable… Show more Achievements• Increased revenue through change in marketing direction. • Delivered successful, award-winning above and below the line campaigns. • Created award-nominated (pending) sub-brands which achieved greater market penetration. • Facilitated excellent third party relationships by introducing relevant stakeholder network. • Produced numerous high quality collaterals and publications. • Created and managed a team with proven results in delivering measurable, award-winning outputs. Role and Responsibilities• Deliver all marketing outputs for Caledonian MacBrayne. • Creation, implementation and measurement of marketing strategy including several successful sub-brands. • Managing a team of marketing, creative and digital executives and managers. • Ensuring multiple stakeholders are engaged, informed and on-side at all times. Show less

United Kingdom

Acting Chair of industry body for the UK ferry industry.

Glasgow

Achievements:• Rebranding of group including all websites, collaterals, social media, advertising, messaging and targeting. • Branded and launched sub-brands and several new companies and branded services to leverage greater opportunity in existing sectors.• Communication successes in PR, campaigns and social media through targeted releases, follow up and measurement.Responsible for:• All marketing for group and all (8) sub-brands and companies including credentials… Show more Achievements:• Rebranding of group including all websites, collaterals, social media, advertising, messaging and targeting. • Branded and launched sub-brands and several new companies and branded services to leverage greater opportunity in existing sectors.• Communication successes in PR, campaigns and social media through targeted releases, follow up and measurement.Responsible for:• All marketing for group and all (8) sub-brands and companies including credentials, brochures, office suite and online presence.• PR for company at national level • Planning, writing, executing and measuring campaigns to all targets, sectors and demographics.• Managing all marketing budgets and securing funding.• Liaising with third parties and service providers including implementation of company database, creation of website and intranet. Show less

Glasgow

Achievements:• Targeting - consultation with key practitioners to establish target market and implement correct messaging.• Product management - initiated product’s first focus group and linked findings to the product ‘roadmap’.• Campaigns - created successful campaigns to promote newly launched products.• Sales training – structured and written sales pack to promote cross selling, product awareness, offers and campaigns.Responsible for:• All brand development for… Show more Achievements:• Targeting - consultation with key practitioners to establish target market and implement correct messaging.• Product management - initiated product’s first focus group and linked findings to the product ‘roadmap’.• Campaigns - created successful campaigns to promote newly launched products.• Sales training – structured and written sales pack to promote cross selling, product awareness, offers and campaigns.Responsible for:• All brand development for leading eProcurement product.• Writing campaigns, creating advertising, managing websites and organising events.• Negotiate relationships with industry bodies, buying groups and potential customers.• Budgeting for all activities and working with other brands in the group. Show less

Achievements:• Rebranding - managed full company rebrand and rewriting of all marketing communications; logos, collaterals, website, brochures, case studies, press releases and event stock for a well established brand.• Digital - developed and implemented digital marketing strategies, including social networking and responding to blogs and other forms of online interaction.• Sales training - produced point-of-sale training tools; competitive intelligence (SWOT), objection handling… Show more Achievements:• Rebranding - managed full company rebrand and rewriting of all marketing communications; logos, collaterals, website, brochures, case studies, press releases and event stock for a well established brand.• Digital - developed and implemented digital marketing strategies, including social networking and responding to blogs and other forms of online interaction.• Sales training - produced point-of-sale training tools; competitive intelligence (SWOT), objection handling, technical sales training, FAQs and other guides. • Presentations - keynote presentations at industry events (Inaugural International Small Wind Conference 2009, Renewable UK Annual Conference 2010).• Media handling - PR and political lobbying (leading to question at Prime Minister’s Question Time). • Crisis management - extensive experience including responding to several high profile technical faults.• Product management – liaison with all internal departments to introduce a new product to the market.Responsible for:• The brand - media handling, PR, political lobbying (leading to legislative change) and extensive crisis management.• Management of marketing team and budgets, objective setting and strategic decision making.• Generation of leads through ongoing or specific campaigns and strategic relationships. • Reduction of marketing budget by 80% while maintaining brand awareness and increasing turnover. Show less

Scotland

Achievements:• Marketing consultancy - worked with companies in a diverse UK sales channel delivering tailored marketing consultancy to maintain uniformity of company brand and messaging.• Campaigns - introduction of one-off campaigns for sectors and areas including negotiation on pricing in difficult markets.• Networking - liaising with industry bodies to affect changes in legislation for the small wind sector (GPDO).Responsible for:• Handled all PR, adverts, events… Show more Achievements:• Marketing consultancy - worked with companies in a diverse UK sales channel delivering tailored marketing consultancy to maintain uniformity of company brand and messaging.• Campaigns - introduction of one-off campaigns for sectors and areas including negotiation on pricing in difficult markets.• Networking - liaising with industry bodies to affect changes in legislation for the small wind sector (GPDO).Responsible for:• Handled all PR, adverts, events, rebates and budgets for channel.• Supporting strategy, events, collaterals, web text and lead generation.• Developed online presence for lead measurement and appropriate channelling. Show less

Scotland

Achievements:• Product selection - designed and delivered company-wide knowledge management system (MOSS 2007 intranet).• Process improvement - improved working processes by managing a team of ‘key practitioners’ and rolling out full training in new working methods.Responsible for:• Ascertain how company knowledge was stored and used then consider how to get buy-in from users to a new system.• Worked to refine and focus documentation towards a central corporate image.

Uddingston

Achievements:• Knowledge management - consulted on and implemented extranet sites, strengthening client relationships. Responsible for:• Analysing and reporting on market trends.• Market positioning and supporting new product development.• Knowledge management – the capture, storage and dissemination of information.• Management of intranet including external client areas.

Achievements:• Strategic analysis - worked with senior team to identify trends, market gaps and potential acquisitions which aided company growth.Responsible for:• Support and consultancy to business planning and new product workgroups. • Editorial of weekly industry update for key decision makers, facilitation of supporting forums.• Collation and editing of information in support of strategic awards.

Achievements:• Communications and events - managed all communications for standalone business unit including internal and external collaterals, promotions and the coordination of attendance at the largest quarrying event (Hillhead) in Europe.Responsible for:• Management of all PR and marketing for division of company and responsibility for budgets.• Writing of advertising, collaterals, brochures, case studies and application briefs.• Events management including major… Show more Achievements:• Communications and events - managed all communications for standalone business unit including internal and external collaterals, promotions and the coordination of attendance at the largest quarrying event (Hillhead) in Europe.Responsible for:• Management of all PR and marketing for division of company and responsibility for budgets.• Writing of advertising, collaterals, brochures, case studies and application briefs.• Events management including major industry and internal exhibitions/road shows. Show less

Achievements:• Sales reporting – created, managed and presented a sales funnel tool which provided the senior team with visibility of potential strengths and weaknesses of new and existing clients.• Bids - worked in a bid team successful for landing many blue chip clients. Responsible for:• Development and management of a sales monitoring (funnel) tool.• Industry monitoring, interpretation and provision of trend information.• Writing bids and automation of a bid… Show more Achievements:• Sales reporting – created, managed and presented a sales funnel tool which provided the senior team with visibility of potential strengths and weaknesses of new and existing clients.• Bids - worked in a bid team successful for landing many blue chip clients. Responsible for:• Development and management of a sales monitoring (funnel) tool.• Industry monitoring, interpretation and provision of trend information.• Writing bids and automation of a bid process.• Support for acquisition team in the analysis of markets and potential targets. Show less

Achievements:• Newsletter - implemented a series of updates and presentations to senior team on status of industry and trends in targeted market sectors.• Project management - rebranding of all printed materials.Responsible for:• Sector and product based industry analysis for business development.• Worked as part of team on a full re-brand. • General marketing and communications activity for company during time of exponential growth.• Implemented communications… Show more Achievements:• Newsletter - implemented a series of updates and presentations to senior team on status of industry and trends in targeted market sectors.• Project management - rebranding of all printed materials.Responsible for:• Sector and product based industry analysis for business development.• Worked as part of team on a full re-brand. • General marketing and communications activity for company during time of exponential growth.• Implemented communications tools to enable knowledge sharing amongst senior team. Show less

Achievements:• Marketing campaigns - worked on a successful marketing campaign to promote premium product to existing market baseResponsible for: • Collaterals, marketing, advertising and PR• Management of contact database and CRM system• Working with sales team on new product development.

Ba Hons, Marketing And Business

Hnd, Communications

Activities and Societies: Wrote for college magazine.