Peter Groome Email & Phone Number

New York, San Francisco, Washington Dc , Us

From spark to solution…Fuse is a new kind of consultancy that blends business strategy, brand, and communications. We’ve built Fuse to help clients see and seize moments of opportunity to ignite growth and transformation. Working across brand, business strategy, marketing, digital, and culture, we are passionate about helping organizations uncover hidden potential and putting it to work.

Through WPZG Advisory, I partner with entrepreneurial and purpose-driven companies to drive brand transformation, innovation, and growth.

San Francisco, Ca, Us

I am proud to have been a Mixing Board member since spring of '23. Mixing Board is a community of brand and communications leaders that provide their expertise, mentorship and help with building teams to organizations looking for smart advice and fast tracks to solutions.

Highdration Kitchen is a Massachusetts licensed manufacturer focused on product and brand innovation in the rapidly growing cannabis-infused beverage market.

Norwalk, Connecticut, Us

Led strategy, communications, and commercialization for this enterprising medical device company. Architect of Q30’s strategic plan built to credibly transition Q30 from a R&D start-up to a successful FDA-authorized consumer brands business. Focus areas include brand strategy, stakeholder advocacy, and public affairs for the Q30 corporate brand, as well as brand development, sales and marketing, and strategic partnerships for the Q-Collar consumer brand. Led the Q-Collar’s U.S. and Canada commercial launches built on digital-focused activation of sports marketing assets across earned, owned and paid media channels.

Washington, Dc, Us

Co-founded this political advocacy start-up designed to offer voters more choice and competition at the ballot box. Member of SAM National's Board of Directors and Executive Committee, with a focus on organizational strategy and brand growth. Key contributor to SAM’s growth from concept to a professionally staffed organization operating in four states. Senior leader guiding SAM’s July ‘22 merger with two other democracy reform groups, forming the country’s third-largest political party, the Forward Party.

I co-founded and led, as CEO, this disruptive and determined marketing services agency focused on creating powerfully simple ideas that invite consumers to go deeper with brands. Over 18 years, the company applied an entrepreneurial spirit, talent, and culture to help global organizations achieve better ideas and results for their brands. Clients included category leaders like Cablevision, Hasbro, HTC, FiatChrysler, LG, Navistar, NBC Universal, PepsiCo, Sony Ericsson and Washington Mutual. From its first year, the agency worked in a strategic and equity partnership with the Omnicom Group and thrived in mutually beneficial, collaborative relationships with several fellow Omnicom agencies.

New York, Ny, Us

Operated as a key member of the leadership team on the agency's key global client, ExxonMobil. Launched the company's first global Corporate Communications campaign following its merger with Mobil. Key member of the winning pitch team to consolidate all ExxonMobil Global Fuels Marketing under DDB. Managed the Mobil 1 and Speedpass consumer brand accounts.

New York, Ny, Us

Account Manager on Kraft General Foods and Jaguar Cars accounts over a seven year period. Led franchise marketing efforts on behalf of Jaguar dealers for three years, implementing strategy and proven marketing programs for Jaguar's dealer network across the U.S. Outside of client service roles, also led the agency's renowned Account Management Training Program for consecutive years.

Bachelor Of Arts (B.A.), English Literature

Owner / President / Management Program (Opm)

Advanced Management Program