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As an agency founder and CEO, in-house CMO, consultant, and board member, I have a long history of and passion for working with founders and leadership teams to help drive brand transformation, marketing innovation, and business growth.
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Founding PartnerFuse Sep 2024 - PresentNew York, San Francisco, Washington Dc , UsFrom spark to solution…Fuse is a new kind of consultancy that blends business strategy, brand, and communications. We’ve built Fuse to help clients see and seize moments of opportunity to ignite growth and transformation. Working across brand, business strategy, marketing, digital, and culture, we are passionate about helping organizations uncover hidden potential and putting it to work. -
OwnerWpzg Advisory May 2022 - PresentThrough WPZG Advisory, I partner with entrepreneurial and purpose-driven companies to drive brand transformation, innovation, and growth. -
Community MemberMixing Board Jun 2023 - PresentSan Francisco, Ca, UsI am proud to have been a Mixing Board member since spring of '23. Mixing Board is a community of brand and communications leaders that provide their expertise, mentorship and help with building teams to organizations looking for smart advice and fast tracks to solutions. -
Investor And Board MemberHighdration Kitchen Jun 2022 - PresentHighdration Kitchen is a Massachusetts licensed manufacturer focused on product and brand innovation in the rapidly growing cannabis-infused beverage market. -
Partner, Chief Marketing OfficerQ30 Innovations / Q30 Sports Canada Jan 2019 - May 2022Norwalk, Connecticut, UsLed strategy, communications, and commercialization for this enterprising medical device company. Architect of Q30’s strategic plan built to credibly transition Q30 from a R&D start-up to a successful FDA-authorized consumer brands business. Focus areas include brand strategy, stakeholder advocacy, and public affairs for the Q30 corporate brand, as well as brand development, sales and marketing, and strategic partnerships for the Q-Collar consumer brand. Led the Q-Collar’s U.S. and Canada commercial launches built on digital-focused activation of sports marketing assets across earned, owned and paid media channels. -
Board MemberThe Sam Party Jan 2017 - Jan 2022Washington, Dc, UsCo-founded this political advocacy start-up designed to offer voters more choice and competition at the ballot box. Member of SAM National's Board of Directors and Executive Committee, with a focus on organizational strategy and brand growth. Key contributor to SAM’s growth from concept to a professionally staffed organization operating in four states. Senior leader guiding SAM’s July ‘22 merger with two other democracy reform groups, forming the country’s third-largest political party, the Forward Party. -
Co-Founder & CeoFathom Communications Jan 2001 - Jan 2019I co-founded and led, as CEO, this disruptive and determined marketing services agency focused on creating powerfully simple ideas that invite consumers to go deeper with brands. Over 18 years, the company applied an entrepreneurial spirit, talent, and culture to help global organizations achieve better ideas and results for their brands. Clients included category leaders like Cablevision, Hasbro, HTC, FiatChrysler, LG, Navistar, NBC Universal, PepsiCo, Sony Ericsson and Washington Mutual. From its first year, the agency worked in a strategic and equity partnership with the Omnicom Group and thrived in mutually beneficial, collaborative relationships with several fellow Omnicom agencies.
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Account DirectorDdb Worldwide Jul 1997 - Jan 2001New York, Ny, UsOperated as a key member of the leadership team on the agency's key global client, ExxonMobil. Launched the company's first global Corporate Communications campaign following its merger with Mobil. Key member of the winning pitch team to consolidate all ExxonMobil Global Fuels Marketing under DDB. Managed the Mobil 1 and Speedpass consumer brand accounts. -
Account ManagerOgilvy Jun 1991 - Jul 1998New York, Ny, UsAccount Manager on Kraft General Foods and Jaguar Cars accounts over a seven year period. Led franchise marketing efforts on behalf of Jaguar dealers for three years, implementing strategy and proven marketing programs for Jaguar's dealer network across the U.S. Outside of client service roles, also led the agency's renowned Account Management Training Program for consecutive years.
Peter Groome Skills
Peter Groome Education Details
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Hamilton CollegeEnglish Literature -
Harvard Business School Executive EducationOwner / President / Management Program (Opm)
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Omnicom University, Omnicom GroupAdvanced Management Program
Frequently Asked Questions about Peter Groome
What company does Peter Groome work for?
Peter Groome works for Fuse
What is Peter Groome's role at the current company?
Peter Groome's current role is Founding Partner, Fuse.
What is Peter Groome's email address?
Peter Groome's email address is pe****@****ons.com
What is Peter Groome's direct phone number?
Peter Groome's direct phone number is +121281*****
What schools did Peter Groome attend?
Peter Groome attended Hamilton College, Harvard Business School Executive Education, Omnicom University, Omnicom Group.
What skills is Peter Groome known for?
Peter Groome has skills like Relationship Marketing, Digital Strategy, Advertising, Direct Marketing, Marketing Strategy, Content Strategy, Marketing, Digital Media, Strategy, Strategic Planning, Marketing Communications, Strategic Partnerships.
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