Peter Grossman Email and Phone Number

● Accountable for leading the definition, design, execution and measurement of market access strategies, tactics, and activities across all payer segments to deliver on the QUVIVIQ brand objectives● Responsible for developing and implementing a marketing strategy to drive positive brand experience for QUVIVIQ among customers including HCPs, treatment teams, and patients● Responsible for the development of account facing promotional campaigns focused on the value of QUVIVIQ to secure and maintain market access● Leads the development, execution, and measurement of pull through strategy capabilities including efforts for Commercial, Government, Part D, and Medicaid channels● Lead all payer marketing efforts for the QUVIVIQ brand launch utilizing customer insights & leveraging the brand clinical attributes, while addressing the current market landscape● Developed QUVIVIQ 360 patient support services and savings program with specialized partner pharmacy to mitigate access barriers for patients and HCPs during brand launch ● Collaborates effectively with Brand, Sales, RWV&E, and Managed Markets teams

● Responsible for developing and implementing a marketing strategy to drive the adoption of XARELTO among customers including HCPs, treatment teams, and patients. ● Lead the optimization of digital marketing strategies, promotional activities, and advertising spend across various platforms● Lead evolution of XARELTO CAD/PAD indication marketing campaign utilizing customer insights & leveraging the brand clinical attributes, while addressing the current market landscape● Content development lead for sales meetings, selling assets, and non-personal promotion assets. ● Aligns and engages with the salesforce to drive appropriate use of materials and gather actionable insights● Partners with Sales Learning and Development to ensure specialists are knowledgeable on the product and disease state● Works closely with market research team to use customer insights to shape tactics and strategy. ● Shapes strategies and content for peer-to-peer medical education

• Lead evolution of XARELTO Payer Value Proposition developed utilizing customer insights & leveraging the brand clinical attributes, RWE/HEOR data, while addressing the current market landscape• Awarded the Burke Marketing Award for payer focused brand strategy and tactics focused on gaining competitive access quickly to support the launch of XARELTO’s CAD/PAD indication • Responsible for the development of account facing promotional campaigns focused on the value of XARELTO to secure and maintain market access. • Leads the development, execution, and measurement of pull through strategy capabilities.

• Awarded the PM360 Brand Champion Award in the Managed Markets category for developing above brand programs focused on improving diabetes management/care and quality measures in the payer space• Recognized for leading cross functional team tasked with creating market access pull through and restriction mitigation strategies and tactical plans that regained lost access in CVS Caremark• Lead cross functional team tasked with evolving brand affordability programs to yield improvement in overall brand profitability while maintaining growth• Responsible for the development of account facing promotional campaigns to secure and maintain market access. • Leads the development, execution, and measurement of pull through strategy capabilities.

• Lead creation and roll out of all Managed Markets related launch resources focused on SGLT2 FARXIGA launch brand that was recognized by IMS Health as “The Best Product Launch of 2014”• Assisted in the creation and execution of Managed Markets and retail pharmacy strategies to secure and maintain Managed Markets access• Collaborated with the Pull Through team to develop promotional plan and tactics for Field Sales and Account Director integration• Effectively managed relationships and budget with agency/vendor partners

• Drove business by leading team of Pharmaceutical Sales Specialists, providing individual coaching and inspirational leadership • Helps Pharmaceutical Sales Specialists continue to develop for success in current role and for future growth • Lead the Philadelphia District from middle to top 10% portfolio sales performance in 2010 & 2011• Successfully promoted 3 Pharmaceutical Sales Specialists to specialty selling roles

• Worked closely with sales and marketing leadership to develop and execute training and education to meet needs of the sales force, while aligning to brand strategy • Collaborated with brand teams on market research, strategy, and sales message development

• Forged and managed relationships with medical practitioners, hospital and clinical staff, as well as key opinion leaders (KOLs) to promote AstraZeneca pharmaceuticals• Recognized as repeat top performer, consistently at or above 100% of sales goals.