Peter Gumm Email & Phone Number

A dynamic and commercially focused Marketing Manager with over 20 years' experience of planning, executing and evaluating successful multi-region demand generation campaigns, events & communication strategies. Extensive experience of creating integrated marketing plans that involve a mix of outbound marketing programmes and inbound digital marketing tactics to deliver pipeline and revenue growth, and extend market share. Has a background of working in a fast paced international environment for multi-channel technical product companies ranging from pre-IPO start-ups through to established multinationals. Possesses strong relationship management skills and advocates the importance of sales and marketing alignment.Core skills and experience: ~ Building & execution of multi-regional marketing plans and associated budget~ Delivering strategic and tactical marketing support to EMEA direct sales and channel partners~ Full end-to-end event planning and management of customer facing and internal events ~ Integrated lead gen campaign development and execution via multiple channels~ Content creation for digital marketing assets including translation support~ Localising corporate campaigns to align with regional markets~ Evaluating lead scoring and content mapping to optimise lead to opportunity conversions ~ Market research and competitor analysis~ Development of corporate and product collateral~ Development and execution of branding strategies including brand governance~ PR (press/analyst) engagement ~ Channel marketing plan development and MDF management ~ Team mentoring and management

Listed skills include Product Management, Product Marketing, Marketing, Marketing Communications, and 19 others.