Sr. Manager, Marketing
Grand Rapids, Mi, Us
*Acquired by VMware - July 2020• Business unit marketing lead, overseeing all campaigns, enablement, digital, events, and webinars. • Develop and grow relationships with strategic partners such as VMware, New Relic and Microsoft to increase awareness, create campaigns, and provide enablement for Blue Medora's suite of monitoring solutions.• Launch persona focused, account-based marketing campaign to target high propensity accounts using multi-channel digital tactics to target the entire buying committee with assets aligned to specific sales stages.• Enable a growing, channel-focused sales team. Providing training, content, and account-based marketing programs.