Peter Hallberg Email & Phone Number

Sping, Texas

Houston, Texas Area

Implemented brand licensing program, delivered $20 mln in incremental value. Developed Retail strategy which included transition to a wholesale channel platform in the US, determination of growth & exit markets, integration of the US and Canadian Retail businesses, and creation of an optimal organization design. Provided Retail input into critical Downstream initiatives such as the Los Angeles Refinery sale and the acquisition of Shell Canada.

Houston, Texas Area

Lead a team of 12 direct reports on a nationwide review of Shell & Texaco branded service stations to determine which sites were core, non-core and non-strategic. Developed the business case and secured management approal for the divestiture of approximately 1,500 non-strategic sites. Developed action plans to maximize divestiture value, and to retain sales volumes within the remaining network.

Greater Los Angeles Area

Held various positions of increasing responsibility. Highlights include working with an enterprise team from the Bakersfield Refinery and Suppy & Distribution to optimize enterprise value creation across the Downstream value chain. Coordination of 1 year tactical plan and 5 year strategic plan development. Establishing daily rack prices for branded and unbranded gas and diesel across 12 terminals in central & northern California. Conducted economic analysis for investment & divestment decisions and conducted post investment reviews.

Master Of Business Administration (Mba), Marketing

Bachelor Of Arts (Ba), History

Bachelor Of Science (Bs), Economics