•Participate in gather campaign requirements•Design detailed technical components with high-level architecture•Complete component design documents on assigned projects•Build campaign flowcharts (low to high complexity) with use of design patterns and defined standards•Create scripts for data loads•Create and schedule automated scripts to run campaign flowcharts•Create testing plans; communicate testing plans to vendors•Conduct end-to-end testing with upstream systems an data vendors•Conduct data file transmissions to vendors•Create campaign templates•Run and monitor campaigns; review campaign run logs and tune campaign performance•Resolve campaign defects•Create and run queries to determine opportunity counts•Create and modify reports using BI tools; create automated reports distribution•Act as a technical resource for lower band developers•Coordinate with ATO for technical environment upgrades•Communicate issues to ATO and software vendors, assist in resolving reported incidents

•Designs, develops, tests, and deploys complex email and direct mail campaigns leveraging the Unica Campaign Management Tool•Collaborates with marketing managers of Elite, RCC, Redemption, Partner, and other teams to effectively translate marketing business rules and specifications into actionable queries across channels•Organizes the central building blocks of any campaign, including segments, inclusions, exclusions, contact history, offers, and assignment of channels•Ensures that files are correctly encrypted and sent to vendors for timely deployments

•Planning, execution, and analysis of Direct Mail programs•Utilized advanced segmentation techniques to mail only the most profitable customers•Used database management on over 150 products to track the cost of goods sold, pricing, shipment, and ROI•Worked with the licensing department to obtain approvals for products and advertisements that fit the appropriate brand image for major partners like Coca Cola, Budweiser, Disney, NASCAR, NFL, MLB, etc.•Compiled, organized, and interpreted large volumes of previous sales data

•Created marketing initiatives to supplement the sales force, customer service, and maintenance groups.