Peter Harle Email & Phone Number

London, United Kingdom

I worked as CD on the UK Jaguar business for 18 months, then Global CD for close on 2 years. Both roles provided me with the fantastic opportunity to work on almost every aspect of the Jaguar comms, working closely with our numerous clients.

I was responsible for a 45-strong fully integrated creative department, driving creative excellence across all media (predominately digital) for major brands that included Orange, Emirates, Baileys, Kraft and SCA. The quality of the work improved greatly during my tenure and I believe I helped nurture a more confident, passionate creative agency.

Together with my long-term writer, I was tasked to improve the standard and consistency of the agency’s creative output. We managed a department of 30, identified and retained the best talent, and hired in quality conceptual integrated teams. This led to the agency producing its best ever work (Campaign Direct Agency of the Year 2004, runners-up ‘05 & ‘06) and encouraged an energetic can-do creative culture. Clients included Mercedes, 3, T-Mobile, Egg, The Guardian, Smart, ING Direct, Goodyear and PlayStation. A constant stream of new business wins was accompanied by a strong showing at most major awards ceremonies.

Under CD Trevor Beattie, my writer and I rose from Mid-weight creatives to Group Heads (responsible for junior teams) and latterly Creative Partners. We worked in a highly creative environment across all ATL media – TV, Cinema, Posters, Press and Radio on accounts that included Nissan, Holsten Pils, PlayStation, NatWest and Absolut Vodka.