Key Responsibilities:KPI System Setup*Established a comprehensive Key Performance Indicator (KPI) system aligned with Lumaflex’s goals, ensuring all marketing activities are data-driven and goal-oriented.* Monitored and analyzed KPI metrics, adjusting strategies to achieve optimal results.B2B Platform Development* Launched and managed the B2B platform for global regions, expanding Lumaflex's reach and enhancing customer base.* Developed strategies to attract and retain B2B clients, fostering long-term partnerships.Hiring Process Oversight* Oversaw recruitment, interviewing, and onboarding to attract top talent, ensuring the marketing team is skilled and productive.* Implemented effective training programs to enhance team skills and capabilities.Affiliate Program Implementation* Established and managed an affiliate program, leveraging Lumaflex's market position to drive brand awareness and sales.* Developed and maintained relationships with affiliates, providing support to ensure successful product promotion.Marketing Schedule Development* Created and executed the marketing schedule, coordinating with various departments for timely and efficient campaign launches.* Monitored marketing activities, making necessary adjustments to stay on track with goals and deadlines.Factory and CEO Communication* Proactively communicated with the factory owner and CEO to set deadlines and schedules, ensuring alignment and preparedness for the upcoming financial year.* Addressed any issues promptly, facilitating smooth operations and continuous improvement.

* Strategy: develop and execute a global marketing strategic plan, partnering with product line management, corporate and regional marketing, IT/digital, and commercial teams in each region. This plan should align with and support the broader company’s strategic plan and growth initiatives.* Marketing: responsibility for the global marketing function, including activities that cover corporate communications (internal and external), branding, content creation, events, digital marketing, lead generation, partner marketing, and sponsorships.* Team management: leverage leadership skills and experiences to continuously improve the marketing function, including talent, structure, processes, tools, and techniques.* Goal Setting: define specific goals for the marketing organisation and measure the commercial and brand impact of marketing initiatives using well-defined metrics and KPIs.* GTM: understand the competitive landscape and define approaches to differentiate our value propositions in the marketplace.* Agency Management: manage relationships with agencies and outside marketing partners to accelerate marketing initiatives.* Partner marketing: collaborate with channel partners to generate demand for our products with end-users in diverse markets.* Budget Management: manage the global marketing budget to plan, working closely with regional leaders to optimize marketing spend.Skills: Consumer Products · D2C Ecommerce Development · B2B Strategy · Medical Devices · Marketing Strategy · Sales · Global Brand Development · Project Management · Digital Strategy · Retail · Affiliate Marketing · Team Building

* Elevating Minocasa's brand presence in key market segments across Europe, Asia, and the United States.* Driving business development from top to bottom, encompassing Supply Chain, Manufacturing, Shipping, Distribution, Marketing, Retail Platforms, Website, Affiliate Marketing, Press Release, and Cashback Platforms.* Charting a strategic course for the company's continued growth and leadership in the industry.* Leveraging the latest technology to optimize operations and maximize efficiency, including the incorporation of AI solutions.* Building strong relationships and forming new partnerships through active participation in industry exhibitions and events.

Shareholder of family business based in the Netherlands (Leiden) focused on Hardware & Real Estate Consumer Goods.

Key Responsibilities:* Spearheaded comprehensive sales initiatives, encompassing digital marketing, product development, sales strategies, B2B development, and partnership cultivation globally.* Pioneered the establishment of an engaging brand identity, aligning it closely with FXW’s corporate vision and market demands.Achievements:* Successfully led numerous product launches in collaboration with affiliates, significantly enhancing brand awareness and establishing sustained product demand across diverse sales platforms (Amazon, Wayfair, Walmart, eBay, and FXW’s website).* Achieved a remarkable growth trajectory, recording increases ranging from 100% to 500% across various networks within a six-month period.Leadership and Team Management:* Manage a multifaceted team of 80 professionals across product development, sourcing, marketing, sales, customer service, affiliate management, operations, visual development, and social media.Foster a culture of innovation, skill development, and high performance within the team.Impact on FXW:Significantly improved sales, market positioning, and customer satisfaction.Drove the expansion of new sales channels and marketing strategies, contributing substantially to FXW’s growth and market presence whilst setting up the necessary KPIs, OKR and pro-actively acted to ensure set goals would be reached.** Result Statement **FXW - Added a branded website to the service channels - 1st year of revenue reaching up to $2.1 million with an AOV of $200, conversion rate from off-peak to peak season between 1.9% and 4.3% utilizing 11.5% on a marketing and development budget. Overall growth of the company went from $45 million to $49 million.

As the CMO at Lost Horizon, a key player in the outdoor gear industry, I've significantly contributed to the company's global expansion and transformation. My approach combines strategic vision, innovative marketing, and a commitment to brand integrity and customer satisfaction.Strategic Expansion & Brand Development:• Spearheaded Lost Horizon's entry into European and UK markets, establishing the brand's presence and reputation.• Guided brand development to ensure Lost Horizon is recognized for quality, design, and functionality.Global Sales Growth:• Key in achieving a 16.67% increase in global sales within six months, demonstrating effective strategy and market penetration via Amazon US & EU, Walmart, Affiliated B2B, and Branded website.Innovative Marketing & Technology:• Enhanced marketing capabilities using AI and data analytics, refining market strategies and customer targeting.• Developed new marketing methods to boost international brand visibility and engagement.Operational Efficiency & Leadership:• Streamlined operations and team structures to support international growth, achieving seamless market integration.• Fostered a high-performance culture, emphasizing continuous learning and clear goal-setting.Market Adaptation & Product Development:• Directed product development to meet and anticipate market needs, cementing Lost Horizon's status as an innovator.** Result Statement **Lost Horizon - Added a branded website to the service channels - 1st year of revenue reaching up to $700,000 with an AOV of $190, conversion rate from off-peak to peak season between 2.9% and 7.4% utilizing 13% on a marketing and development budget. Overall growth of the company went from $12 million to $14 million.

* Develop and implement effective marketing strategies to increase brand awareness and customer engagement for Sweetnight and its sister brands on a global scale* Oversee all aspects of the business development including but not limited to; Chinese local sales platforms, OEMs, e-commerce platforms (eBay, Walmart, Amazon, Wayfair), standalone website, affiliate marketing, Rakuten, KOL development* Schedule and oversee strategic incentives to enhance the company's position and standards on a global level, with the goal of increasing sales and revenue* Lead and manage a team of marketing professionals to achieve high levels of performance and productivity, by providing regular training and development opportunities* Attend trade shows and exhibitions to identify and establish new partnerships with KOLs, affiliates, and distributors, to further expand the company's global market reach* Collaborate with product design and development teams to ensure that products are marketed in a way that resonates with target audiences* Manage and track marketing budgets, analyzing the effectiveness of marketing initiatives and making adjustments as necessary to maximize results* Stay current on industry trends, market research, and competition to make informed decisions on marketing campaigns and initiatives.* Effectively manage and guide a team of over 500 employees to drive their professional growth and development. Utilize a combination of in-house training sessions, personalized coaching, and outsourced training programs to ensure that all team members are equipped with the necessary skills to achieve company goals. Take a hands-on approach to training and mentor, providing individualized support and guidance to help employees reach their full potential. Foster a culture of continuous learning and improvement to drive the success of the company.** Result Statement **Sweetnight - 1 billion to 1.3 billion USD33.4% increase in sales over 2 years and 7 months

* Proven ability to lead projects from concept to successful completion by means of crafting and executing impactful marketing plans that align with business goals and drive growth.* Superb at creating and executing a comprehensive brand concept, encompassing product design and development, manufacturing and logistics, branding, market reach, retail price point setting, and methods of selling.* Building and nurturing key relationships, from sales teams and distributors to customers and industry partners.* Monitoring budgets and performance metrics to measure the success of marketing efforts and make data-driven decisions.* Experienced in training and enabling over 100 employees to effectively implement Western-style marketing strategies, communicate effectively, and meet work expectations.* Experienced in overseeing creative teams to produce high-quality, relatable content/creatives that resonate with target audiences and drive conversions. Committed to ensuring that all content is both locally relevant and effective in driving desired outcomes.* Representing the company with poise and professionalism, establishing strong relationships, and positioning the brand as a leader in the market.** Result Statement **Novilla - 7 million to 12 million58.3% increase in sales over 2,5 years

Comprehensive Marketing Strategy & Platform Management* Developed and executed integrated marketing strategies to drive sales and growth across multiple platforms, including Amazon, eBay, Shopify, and others.* Developed the DTC website from 0 to 1, including the creation of a CRM application to enhance customer satisfaction, growing the company’s owned audience from 3,000 to 150,000 subscribed users.KPI Management, Internal Partnerships & Team Leadership* Set precise KPI targets and OKR goals, regularly assessing team performance to ensure sustained growth for the brand.* Oversaw and managed an internal partnership program to streamline marketing efforts, ensuring cohesive and effective execution across all company campaigns.* Led the Amazon Affiliate program, managing a team to collaborate with influencers, KOLs, and affiliates for effective campaign execution and increased brand reach.Brand Development, Cross-Brand Marketing & Strategic Partnerships* Developed and implemented robust branding strategies, building a strong brand identity that resonates with the target audience, fostering brand loyalty and awareness.* Led successful cross-brand marketing initiatives, collaborating with key industry suppliers to increase visibility and drive new product development.Established an intricate EDM system, achieving an average sign-up rate of 14%, open rate of 56%, and a conversion rate of 11%, significantly driving customer engagement.* Represented the company at industry events and exhibitions, cultivating relationships with key industry players to enhance brand visibility and secure new partnerships.Result Statement* Baleaf Growth: Increased revenue from $45 million to $65 million, driving substantial business growth through strategic initiatives, optimized marketing campaigns, cross-brand collaborations, and enhanced customer engagement.

Comprehensive Marketing Strategy & Platform Growth* Developed and executed marketing strategies to drive sales and growth across multiple platforms, including Amazon, eBay, and Walmart, ensuring consistent revenue growth.* Led a team responsible for social media management and campaign execution across Facebook, Instagram, Twitter, Pinterest, and Etsy, creating compelling video and image content to enhance brand awareness and sales.KPI Management, Affiliate Program Leadership & Brand Redesign* Set precise KPI goals and OKR targets, regularly assessing team performance to ensure sustained brand growth and market impact.* Managed the Amazon Affiliate program, leading a team to effectively engage with influencers, KOLs, and affiliates, optimizing collaboration for successful marketing campaigns.* Oversaw a complete brand redesign, scaling from 0 to 1 and then 1 to 100, to strengthen brand presence and market reach.*Led creative development and ensured consistent representation of the brand across all online platforms, enhancing engagement and brand perception.Brand Development, Loyalty Programs & Strategic Partnerships* Developed and implemented effective branding strategies, creating a strong brand identity that resonates with the target audience to drive brand loyalty and awareness.* Launched a brand loyalty program, successfully growing a community of over 200,000 users, achieving a return customer rate of 24.3%, thereby enhancing customer retention and lifetime value.*Represented the company at industry events and exhibitions, building relationships with key industry players to elevate brand presence and secure strategic partnerships.Result Statement* Light & Leaf Growth: Scaled revenue from $1 million to $14.5 million, driving substantial business growth through strategic marketing initiatives, creative development, brand redesign, loyalty programs, and optimized market positioning.

Online Sales Platform Management & Development* Established and oversaw the development of sales platforms from 0 to 100 on key channels, including eBay, Amazon, and Walmart, driving increased sales and brand visibility.Product Development, Manufacturing & Quality Control* Oversaw research and development, manufacturing, and quality control of products at the manufacturing plant in Putian, ensuring high standards and product consistency.Recruitment, Training & Team Development* Recruited and trained new staff and associates, delivering programs focused on industry knowledge, international communication skills, and effective use of online platforms.* Facilitated ongoing professional development, ensuring teams were equipped with the skills to optimize online sales strategies.Strategic Communication & KPI Development* Collaborated directly with the CEO to establish KPIs and spearhead new product development initiatives, aligning strategies with business growth objectives.Sales ResultSuntech Footwear Growth: Scaled revenue from $1.3 million to $28 million, driving significant business expansion through strategic online sales, product quality control, and platform optimization.