Peter Heflin Email & Phone Number

Roswell, GA, US

• Re-launched a successful consulting company (2013-2019) to assist small to medium size Chinese e-commerce companies.
• Traveled to China and met with small business owners to discuss domestic marketing strategies for their goods; also sourced a line of Chinese products, using a private brand, including dental, hair care, watches.
• Designed and created professional websites using Shopify and WordPress to source products and utilized Amazon for fulfillment
• Manage and optimize e-commerce channels, reviewing Google Analytics and Conversion Traffic Rates to determine the best-performing products, maximizing ad spending to achieve the targeted ROI
• Conduct pre-and post-ROI analyses to measure the effectiveness of campaigns and promotions
• Conducted site mapping using Google Tag Manager and CrazyEgg™ to determine the best-converting products to improve the customers’ online navigation throughout the site driving sales and revenues

Atlanta, Georgia, US

• Optimized online shopping experience across multiple departments by analyzing customer data and feedback via Workspace, Clicktale, Qualtrics, and multiple other data sources that improved web usability and customer.
• Addressed chat box complaints in 2019 and based on feedback, improved the customers’ online navigation for purchasing products and services; positively impacted customer service metrics
• Dramatically improved online processes for contractors (Pro-Business Category Accounts) losing sales; collaborated with both supply chain and logistics to abate the situation of “out of stock” increasing sales
• Identified decreasing conversions across all lumber categories; evaluated, managed, and created more lumber product numbers to eliminate the online breakdowns; also created a comprehensive spreadsheet with a training.
• Solicited as the team captain and owner of the product meeting series, presenting revisions and additions to the project team of 32, every week
• Optimized and created an inbound content marketing strategy within HubSpot to develop tools for CRM, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat.

Atlanta, Georgia, US

Kennesaw, GA, US

• Employed in my first post-college position by a start-up software development company that produced a GPS-based App that pinpointed precisely work crew locations, centralized communications, and work assignments, to.
• Monitored and analyzed e-commerce trends and best practices to stay current with the latest developments in the industry and used six sigma methodologies to identify and eliminate inefficiencies
• Developed and implemented an interactive website to generate online sales
• Collaborated with sales and made sales calls that landed new business accounts

Marietta, GA, US

• Monitored portfolio positions and trade executions
• Researched and reported on events, earnings calls, market trends, and both developed and emerging market economies
• Assisted portfolio managers with analysis and screening of investment opportunities
• Analyzed portfolios and different investment products

Bachelor Of Science - Bs, International Finance

Chinese Language And Literature