Peter Herron Email & Phone Number

New York, NY, US

Philadelphia, Pennsylvania, US

Philadelphia, Pennsylvania, US

• PairGap is a Home Ownership Education Service that also helps facilitate co-ownership to make buying property more affordable. The design team created an MVP, rooted in user research, for the company's co-ownership.
• Produced key UX Deliverables such as a Persona, Journey Map & User Flows
• Helped build out the user flow for Phase Two of the company's service & provided annotated wireframes to communicate the flow
• Created mid-fidelity & hi-fidelity clickable prototypes in addition to the results & recommendations for improvement based on usability testing.
• Utilized Research Methodologies such as User Interviews, Affinity Mapping & Competitive/Comparative Analysis to help frame & establish a foundation for the design process.
• Collaborated with my design team & help daily standups to discuss the status of the project, to timeline & further goal set.

• Assisted with all visual aspects of the business, including visual merchandising, window display creation & floorset execution in support of sale needs & brand aesthetic
• Supported ​business by identifying visual opportunities & developing strategies aimed to protect company assets, increase the productivity of underperforming merchandise & capitalize on-sell though
• ​Led store walkthroughs with corporate buyers to identify business opportunities, recommend assortment strategies & provide assortment optimization feedback based on business reports
• Led visual and business training to develop and inspire staff’s strategic thinking, effective creative approach & ability to identify consumer behavior & product performance patterns
• ​Provided exceptional customer service while utilizing creativity, leadership & risk to exceed customer expectations

Pittsburgh, PA, US

• Collaborated with the corporate marketing team in the development of interactive store events to extend the awareness of American Eagle’s first-ever denim concept store
• Oversaw the in-store placement, changeover, cataloging, & ordering of promotional marketing materials & seasonal campaign images as well as the installation of window displays
• Determined styling direction of new products & seasonal collections, to ensure accurate visual depiction of current trends & the overall aesthetic of American Eagle & Aerie
• Effectively achieved district sales goals through detailed visual strategies aimed to entice the customer & generate UPT (units per transaction) & ADS (average dollar per sale)
• Cultivated the developmental skills for visual sales associates & awareness of product knowledge for the sales floor associates

San Francisco, California, US

• Managed and oversaw the visual merchandising process for multiple stores in the New York City area based on color stories, style trends, and consumer behavior to improve overall store performance goals
• Strategically analyzed store inventory and determined which products would be best to display to increase customer awareness of products and meet overall sales goals
• Led sales training for employees at multiple store locations, guaranteeing the highest level of customer service and brand knowledge was provided to the consumer
• Completed opening and closing operations, analyzed business, and team performance trends in detailed weekly recaps, handled store deposits and money discrepancies
• Planned, coordinated, and supervised monthly store events aimed to build community engagement and extend brand awareness

Philadelphia, PA, US

• Assisted the visual merchandisers with store remodels, new product placement, sell-through strategy
• Appointed and served as the Apparel department lead
• Ensured the highest level of customer care, provided stylistic advice, rectified customer issues & oversaw markdown cycles
• Trained new employees to store procedures, sales systems, services protocols while ensuring a smooth acclimation

• Assisted​ ​in​ ​model​ ​castings,​ ​fitting​ ​and​ ​photo-shoots
• Packaged​ ​requested​ ​garments​ ​from​ ​collections​ ​for​ ​PR​ ​teams
• Kept​ ​seasonal​ ​collections​ ​organized​ ​and​ ​inventory​ ​cataloged
• Conducted​ ​research​ ​for​ ​marketing​ ​projects​ ​and​ ​company​ ​blog
• Assisted​ ​with​ ​social​ ​media​ ​and​ ​branding​ ​projects

New York, NY, US

• Generated web content for social media outlets (Twitter, Facebook, Instagram)
• Assisted in the construction and release of campaigns on social
• Helped oversee the community engagement on social media by facilitating ongoing conversations, educating the public about misconceptions, and providing helpful resources
• Conducted extensive research to find ways to grow web presence and brand following

Bachelor Of Arts (B.A.), Mass Media Communications & Marketing

Certificate Of Completion, Ux Design| Ux Research

Strategic Communication