Peter Hibberd Email & Phone Number

Clients:Cadbury, Nestle Milo and Bear Brand, Heinz, Kraft, Google, HyundaiResponsibilities:After 4 years in Singapore, I joined Ogilvy to partner with the newly appointed CCO Adrian Miller. The agency was in need of real creative direction. Together with Adrian, we turned the agency around, re-formed the entire creative department, raised the bar on creativity in a tough market and secured clients. We also sat on the APAC Regional Creative Council.

Singapore

Accounts: Mastercard, Microsoft, Nespresso, LTA, OCBC, Dr. Stretch, BIC, ION Orchard, Lasalle College of the Arts, EvonikResponsibilities:After relocating to Singapore I was placed as Regional Creative Director of Microsoft and Mastercard. Overseeing creative management for multiple markets including China, India, Japan, Hong Kong, Thailand, Philippines, Singapore, Australia and New Zealand for Mastercard and Microsoft was an exciting challenge. Managing global branding and style guides while creating locally relevant and cultural work across all media. On Microsoft, I was involved in the global creative team developing campaigns with the Mccann NYC team. On top of origination, I oversaw the adaptation of thousands of assets via a studio hub in Mumbai. TV, print, outdoor, digital display, and social. During my time on the Mastercard business over the last three years, I led the creative development and took the leadership at a pivotal point. Over the next two years, we delivered campaigns, that from the mouth of the CMO, were the best campaign he’s ever been involved with. Off the back of three years of dedicated work, in 2018 Mccann not only solidified the existing relationship with all the ABTL work but also won the $4M regional digital account back. On top of the day-to-day running of clients, I also sat on the APAC Mccann Creative Leadership board and helped Mccann optimize award entries and efficiency driving down costs while increasing results.Awards:LIA SilverNew York Festivals SilverMIDAS Gold Silver Bronze

Apac

M&C Saatchi, Melbourne Leo Burnett, Melbourne BWM, Melbourne Publicis, Hong Kong Publicis Mojo, Melbourne Publicis Mojo, Sydney Mccann, Melbourne OMG, Melbourne Cummins Nitro, Brisbane Clemenger, Brisbane Simon Richards, Melbourne Marmalade, MelbourneAccounts: Nestle, Peters Ice Cream, Honda, Old El Paso, Latina Pasta, Seek, British Paints, UBS, Drumstick, Connoisseur Ice Cream, General Mills, EPA, Australian Paper, Canberra University, Slurpee, Giant Bikes, Rapid Ascent, Hertz, Vision Australia, Trail Run Magazine, Slater & Gordon Lawyers, Cricket Australia, Target, Carsales.com.Responsibilities: Based in Melbourne, I have freelanced locally, traveled nationally and further around the globe. Freelance responsibilities include coming in and managing pitches, or taking on multi-media brand ads for global companies. Generally, I would be briefed to solve marketing problems with an advertising solution. My placements range from a few days to months at a time. The longest was for Mojo Melbourne for 8 months and Leo Burnett Melbourne for 7 months.The range of hands-on tasks varied. Always beginning with conceptual thinking through to client presentation. Then overseeing the delivery to photographers, directors, illustrators or animators and (depending on budget) I may shoot also. I always preferred to see the jobs through to execution if budgets allowed for it and if possible, present the concepts myself. Finally, the media I worked on changed constantly. Television, press, radio, online video, game design, banner advertising, point of sale, brochures, corporate identities, and style guides; I’ve worked on them all.

Melbourne, Victoria, Australia

Accounts: Cadbury Schweppes, Picnic, Spring Valley, Caulfield Racing, Yellow Pages, Triple M, Betty Crockets, Laminex, The Australian Defence Force.Responsibilities: Creative team leader overseeing junior teams giving direction, assistance and guidance. Presentation of work to clients, managing budgets and timelines were daily activities while creating work of my own. Projects included website design, internet banner campaigns, viral internet advertising, widgets and SEO (search engine optimization).Awards:Cannes Silver & BronzeOne Show Silver AWARD awardsMADC

Accounts: Cadbury Schweppes, Yellow Pages, Triple M, Carlton Draught, VB, MCG, Tabcorp, Cottons Tampons and The Australian Defence Force.Responsibilities: Paired with my copywriter Julian Schreiber, we were tasked with creating, designing, presenting, managing outsourced suppliers (directors, animators, illustrators or photographers and being world class. The work would vary from A4 DL direct mail brochures to full above the line campaigns including TV, outdoor, radio, print, online and ambient. Partnered with Julian Schreiber as my writer, we worked for 4 years winning many awards.Awards:Cannes Gold, AWARD awardsBest in Show at the CaxtonsYoung Guns bulletsMADCCampaign Brief AOYAWARD AOY

Brisbane, Queensland, Australia

Accounts: The Colorado Group, The Myer Centre, Nissan Motors, Indooroopilly Shopping Centre, Griffith University, Pauls Milk.Responsibilities: Fresh out of university, I landed my first job at Brisbane’s hottest Ad Agency as a junior mac operator. It was a dream come true and I loved it. I worked as a mac operator completing layouts for art director / writer teams. It honed my skills on the mac and forced me to appreciate the finer crafts of typography, leading and kerning all at speed. Over the years I quickly rose. My passion for the business and design impress-ing my seniors. Over time, I became a designer and then senior designer creating my own layouts without art directors. At one point I was writing the print ad, going to the shoot, photoshopping the images and completing the finished art at the same time. Sooner or later I was appointed Art director.Awards:Many local awardsOne Show Silver

Adv. Dip, Visual Communication Design

Graphic design trainging focused on typography, layout, photography and design.

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