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eCommerce Strategy, Digtial Strategy, Digital Project Management, and Customer Experience. Supportive team player looking to influence and embrace the evolving digital space.
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Head Of Direct To Consumer & DigitalStarward Whisky Feb 2022 - PresentPort Melbourne, Victoria, Au -
Interim Marketing DirectorStarward Whisky Dec 2023 - Mar 2024Port Melbourne, Victoria, Au -
Ecommerce ManagerOfficeworks Nov 2018 - Feb 2022Chadstone, Vic, AuResponsible for developing and executing the officeworks.com.au digital strategy delivering annualised growth of +22%Lead a team of four digital professionals and the management of three agency partners to deliver and optimise conversion opportunities across content production and personalisationIdentify seasonal campaign opportunities promoting optimal onsite user experience through owned and paid channels driving a 22% conversion increase over the previous yearProject management and execution of templated CMS to deliver custom landing pages achieving reduction in go to market timings of 86% -
Customer Lens Ecommerce ManagerOfficeworks Dec 2017 - Nov 2018Chadstone, Vic, AuLead cross-functional teams to deliver the onsite personalisation strategy driving 15% increase in conversion over the previous yearLead the implementation and strategic management of third party recommendation engine driving 11% increase in attached sales over the previous yearAI platform management using Adobe marketing stake to deliver segmented optimisationUtilise analytic platforms to inform customer trends and purchase behaviour to maximise product engagement -
Social Media MarketingOfficeworks Sep 2015 - Dec 2017Chadstone, Vic, AuResponsible for executing the strategy and content across flagship social platforms for Officeworks with annualized growth of +29%Execution of ‘The Little Big Ideas’ social video campaign achieving over 50K engagement & 1.5m reach across Instagram and Facebook Increase unique traffic to dedicated Officeworks content hubs by 20% through a role out and amplification of strategic owned contentExecuted brand partnerships with Channel 10’s ‘Shark Tank’ across Facebook and LinkedIn. Campaign Included native and owned content driving strong engagement to landing pages and over 3,000 entriesManagement and optimisation planning in partnership with social and content agencies -
Digital MarketerAdairs Retail Group May 2014 - Sep 2015Scoresby, Vic, AuDevelopment of the digital strategy to deliver over $100m in revenue and 32% growth in conversion YOYDelivered 12% online acquisition growth for the ‘Linen Lovers’ loyalty programProject management of eCommerce platform development and upgrade to responsive design front endeDM platform management and performance monitoring through Responsys and Strongmail37% unique session growth and 19% transactional growth from eDM traffic YoY34% growth of social engagement across Facebook with increase of over 50K page likes -
Online Content ProducerAdairs Retail Group Nov 2011 - May 2014Scoresby, Vic, Au
Peter Holmes Skills
Peter Holmes Education Details
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Deakin UniversityInteractive Marketing And Management -
Squared OnlineDigtial Marketing -
Scotch College MelbourneVictorian Certificate Of Education
Frequently Asked Questions about Peter Holmes
What company does Peter Holmes work for?
Peter Holmes works for Starward Whisky
What is Peter Holmes's role at the current company?
Peter Holmes's current role is Head of DTC & Digital - Starward Whisky.
What is Peter Holmes's email address?
Peter Holmes's email address is ph****@****.com.au
What is Peter Holmes's direct phone number?
Peter Holmes's direct phone number is +161388*****
What schools did Peter Holmes attend?
Peter Holmes attended Deakin University, Squared Online, Scotch College Melbourne.
What are some of Peter Holmes's interests?
Peter Holmes has interest in Education, Arts And Culture, Disaster And Humanitarian Relief, Health.
What skills is Peter Holmes known for?
Peter Holmes has skills like Social Media, Marketing, Digital Marketing, Social Media Marketing, Management, Web Design, Marketing Communications, Marketing Management, Interactive Marketing, Crm, Sem, Facebook.
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