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With over 22 years of experience in the marketing field, I am a co-founder of golden guide, a startup that highlights & uplifts aanhpi entrepreneurs, businesses & organizations. I leverage my expertise in B2C and online marketing to create engaging and effective campaigns that attract and retain customers, increase brand awareness, and generate revenue. I also apply my skills in B2B marketing strategy to establish and grow partnerships with travel agencies, airlines, hotels, and other relevant stakeholders.Before co-founding golden guide, I was (and still am) the president of CaskWork Systems, a consulting firm that specialized in multi-channel marketing services for various clients, ranging from SMEs to Fortune 100 companies. I led a team of professionals who designed and implemented integrated marketing strategies across mobile, social, and digital channels, delivering measurable results and value. Additionally, I served as the executive director of Leaders Forum US, a nonprofit organization that connects and empowers Asian American and Pacific Islander leaders. In this role, I managed all aspects of the organization's operations, including membership, conferences, partnerships, and advocacy. I am passionate about creating positive social impact and fostering diversity and inclusion in the leadership space.
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Co-FounderGolden Guide Nov 2022 - Present -
PresidentCaskwork Systems Nov 2013 - PresentCaskWork Systems is a consulting firm specialized in a range of marketing services across digital and traditional channels.⌨ Learn more about our services at: www.caskworksystems.com I established CaskWork Systems to provide a range of marketing solutions for SME, Enterprise, and Fortune 100 clients.I enabled customers to generate growth and profitability via multi-channel marketing services, including: go-to-market strategies, advertising campaigns, lead generation, and social/digital/traditional marketing.Among my accomplishments, I have:➥ Designed integrated marketing strategies tailored for mobile (apps, display), social (Facebook, Twitter, Pinterest, Instagram), and digital (e-mail, SEO/SEM, display) channels.➥ Managed all aspects of mobile marketing for a Fortune 100 subsidiary life insurance provider (including media buying and product launch campaigns).➥ Achieved a 500% increase in mobile advertising contract submissions via targeted display and programmatic campaigns.➥ Turned around a nonprofitable $500K program with zero ROI in just 4 months. ➥ Consistently met or exceeded KPI goals; averaged 35-55M monthly impressions for digital campaigns.➥ Leveraged extensive professional network and industry relationships to secure a steady stream of new business.➥ Worked with clients to define business requirements, establish goals and priorities, and develop a strategic project framework that resolves pain points.➥ Developed all aspects of DTC advertising campaigns for mobile products; performed A/B testing and data analyses to evaluate KPIs (impressions, audience demographics, traffic quality), identify trends, and capitalize on improvement opportunities. ➥ Integrated a range of messaging platforms to enhance the efficacy, impact, and ROI potential of all customer outreach initiatives.
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Executive DirectorLeaders Forum Us Nov 2021 - Jun 2022San Francisco, California, UsAs Executive Director, I was tasked with leading a team of 4 direct reports to manage all aspects of day-to-day operations, including: accounting, membership enrollment, conference planning, quarterly meetings with the White House, partnership building, speaking engagements, project management, and organizational development. I evangelized the nonprofit’s mission of bringing together AAPI leaders while representing the vision, values, and activities of Leaders Forum to a variety of constituencies and to the broader public.Some of my additional contributions include:➥ Developed key strategies to strengthen the mission’s reach and impact, promote increased collaboration with partners, and augment the member base. ➥ Defined, formalized, and standardized mission-critical SOPs.➥ Contributed to the first ever Asian American Heritage month at the White House in 2022 to highlight and celebrate AAPI contributions. ➥ Founded the ‘StopH8’ SMS-based project to collect data and report hate-related incidents for public and private institutions. -
Vice PresidentLead5 Media Mar 2010 - Oct 2013Newark, California, UsBetween 2010 and 2013, I co-established and managed a 5-member startup organization, rapidly growing into a thriving 65-member company over 3 years.Some of my key contributions include:➥ Drove YoY revenue growth via integrated marketing solutions within the Data Management and Optimization Division.➥ Launched a profitable mobile lead generation product; scaled YoY sales from $400K to $2MM+.➥ Positioned the company on the Inc. 500 List of Fastest Growing Companies (at 57th place) in 2013.➥ Provided leadership, guidance, and direction for the Mobile Marketing, Data Management & Optimization, Legal, Compliance & Risk Management, Vendor Management, Business Operations, Strategy, and IT teams.➥ Negotiated partnerships with strategically aligned advertisers.➥ Managed a portfolio of third-party vendors and continually scanned the market for business development opportunities.➥ Conducted deep dives to identify and remediate gaps in day-to-day operations.➥ Established lean and efficient SOPs that are standardized, scalable, and informed by industry best practices. ➥ Positioned the organization optimally for an eventual profitable acquisition by JobCase (2021) -
Director, Data Management & OptimizationLeadclick Media (Subsidiary Of First American Title) Jul 2009 - Feb 2010I joined LeadClick Media in 2009, where I led the Lead Generation, Data Management, and Online Advertising team to achieve key revenue and KPI goals. Some of my contributions include:➥ Partnered with third-party publishers, advertisers, and affiliate networks to generate sales.➥ Scaled revenue by 200% over a 4-month timeframe, going from $75K to $350K per month. ➥ Developed an audience segmentation strategy that averaged 1M+ targeted users on a monthly basis.
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Director, Business OperationsWebjuice Sep 2006 - Jun 2009Redwood City, Ca, Us -
Director, International Sales & MarketingWinstek Semiconductor (Subsidary Of Stats Chippac) Oct 2004 - Apr 2006
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Senior Market AnalystDeloitte & Touche Aug 2000 - Jul 2004Worldwide, Oo
Peter Huang Skills
Peter Huang Education Details
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University Of California, BerkeleyPolitical Science -
Homestead High School
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Cupertino Jr. High
Frequently Asked Questions about Peter Huang
What company does Peter Huang work for?
Peter Huang works for Golden Guide
What is Peter Huang's role at the current company?
Peter Huang's current role is Co-Founder at golden guide.
What is Peter Huang's email address?
Peter Huang's email address is ph****@****dia.com
What is Peter Huang's direct phone number?
Peter Huang's direct phone number is +140889*****
What schools did Peter Huang attend?
Peter Huang attended University Of California, Berkeley, Homestead High School, Cupertino Jr. High.
What are some of Peter Huang's interests?
Peter Huang has interest in Aerobics, Exercise, Technology, Lean Startups, Home Improvement, Silicon Valley, Business Models, Reading, Sports, Business.
What skills is Peter Huang known for?
Peter Huang has skills like Start Ups, Strategy, Online Advertising, Lead Generation, Sem, Competitive Analysis, Management, Marketing, Direct Marketing, Online Marketing, Affiliate Marketing, Email Marketing.
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