Peter Hurst-Hopf Email and Phone Number

o Streamlined loyalty vendor management processes, boosting operational efficiency by 25% through innovative operational process improvements.o Mitigated 100+ complex technical issues stemming from vendor software outages, ensuring uninterrupted functionality of the Skechers Plus loyalty program.o Introduced an in-store points redemption feature for loyalty customers, driving a projected revenue increase of $125M in the inaugural year post-implementation.o Led a comprehensive… Show more o Streamlined loyalty vendor management processes, boosting operational efficiency by 25% through innovative operational process improvements.o Mitigated 100+ complex technical issues stemming from vendor software outages, ensuring uninterrupted functionality of the Skechers Plus loyalty program.o Introduced an in-store points redemption feature for loyalty customers, driving a projected revenue increase of $125M in the inaugural year post-implementation.o Led a comprehensive security enhancement initiative for Skechers employees, optimizing the internal login procedure for a workforce of 500+.o Revamped the catalog process on Skechers.com using AI, resulting in more dynamic categorization and heightened engagement within loyalty campaigns. Show less

Managing $2.8M marketing budget to plan and execute geo-targeted LAlaunch of first-to-market innovation in a regulated market.Collaborating with digital advertising partners and internal E-Commteam to develop a targeted ad campaign program with multivariate testing.Fielded and vetted pricing study and beta test with market researchpartner, to test the market and identify key target demographic and consumer behaviors.Interfaces with PR agency to map out… Show more Managing $2.8M marketing budget to plan and execute geo-targeted LAlaunch of first-to-market innovation in a regulated market.Collaborating with digital advertising partners and internal E-Commteam to develop a targeted ad campaign program with multivariate testing.Fielded and vetted pricing study and beta test with market researchpartner, to test the market and identify key target demographic and consumer behaviors.Interfaces with PR agency to map out activation plan and determine keyinfluencers and events for maximized brand awareness and conversion.Assisting the larger global team with standardized information sharing viaSharePoint and Smartsheets to provide seamless collaboration.Manages vendor invoices, purchase requisitions, and budget for all agency partners and internal team. Show less

• Hosted first-ever Womxn's week in partnership with InherShoes, to increase inclusivity and awareness at SFSU.• Responsible for managing and setting up events with keynote speakers.• Creating partnerships with student orgs to increase student engagement across a broader audience.• Designing and implementing social media strategy on Instagram, to engage and meet the needs of the student audience.

• Introduced 7 omnichannel strategies based on comprehensive market research – aov shot up by 25% with a projected sales increase of 7 million in 12 weeks.• Spearheaded partnership with minority-owned small business, collaborating with 6 teams to introduce 5 innovative supplements, resulting in projected 1.5 million in revenue in 3 months.• Enhanced UX/UI for high-traffic featured shops on app with Adobe XD, Excel, and APIs, boosting user base by 50,000 in 3 months. • Collaborated… Show more • Introduced 7 omnichannel strategies based on comprehensive market research – aov shot up by 25% with a projected sales increase of 7 million in 12 weeks.• Spearheaded partnership with minority-owned small business, collaborating with 6 teams to introduce 5 innovative supplements, resulting in projected 1.5 million in revenue in 3 months.• Enhanced UX/UI for high-traffic featured shops on app with Adobe XD, Excel, and APIs, boosting user base by 50,000 in 3 months. • Collaborated with over 6 teams to develop a superior wireframing process, reducing backlog by 30% in Jira and Excel. Show less

• Directed full-cycle recruitment to onboard and train 6 new pantry staff.• Ideated and coordinated the launch of a cooking demo marketing program, leading to 50% more engagement from program recipients.• Managed schedules of over 15 employees and developed a weekly management system to ensure food pantry was stocked and staffed.• Promoted the service through social media and engaged with prospective volunteers and recipients.

• Instituted A/B tests of mobile/app chat functionality using comprehensive market research, improving CPC by 25% and CTR by 10% within 1 month.• Overhauled existing SEO guidelines in accordance with Google search operators, leading to 30% higher CTR on articles.• Identified target user base using Google Analytics, and created interactive content by measuring user trends and leveraging them to increase user engagement by 150%.• Directed creative for Sparrow’s blog and mobile design… Show more • Instituted A/B tests of mobile/app chat functionality using comprehensive market research, improving CPC by 25% and CTR by 10% within 1 month.• Overhauled existing SEO guidelines in accordance with Google search operators, leading to 30% higher CTR on articles.• Identified target user base using Google Analytics, and created interactive content by measuring user trends and leveraging them to increase user engagement by 150%.• Directed creative for Sparrow’s blog and mobile design using a data-driven approach, increasing profile and user-generated content by 250%. Show less

• Conducted casual-comparative and survey research via phone interviews with 80+ first year students using Qualtrics, and compiled the data via excel and R.• Developed visuals for qualitative/quantitative responses using Canva and Piktochart optimizing CTR for publication.

• Drew over 1,200 life-saving donations. With every donation, I correctly labeled and tracked samples according to FDA regulations. • Aided in coordinating events with business development and contributed to photoshoots for marketing campaigns.

• I crafted over 20,000 beverages for new and repeat customers. • I developed relationships with hundreds of customers. • I served as a Barista, Cashier, and Shift Supervisor.

Tax Help Colorado offers free tax preparation assistance, easing the burden of commercial tax preparation costs on low-wage earners. (Volunteer position)• Provided valuable insights into tax laws to maximize the returns for low-income families. • Achieved the highest average returns among clients within my team.