Peter Ingraham Email & Phone Number

New York, New York, United States

Marlborough, Massachusetts, Us

• Directed and performed US Commercial strategic analyses involving payer, sales and marketing, leading to significant cost savings and efficiency improvements.• Managed cross-functional teams of data scientists and econometricians both onshore and off shore, fostering collaboration and innovation in analytical methodologies and tools.• Established performance metrics and KPIs for commercial analytics initiatives, ensuring alignment with corporate objectives and facilitating data-driven insights for senior management.• Key contributor to Forecasting initiatives for US portfolio.• Collaborated with sales and marketing teams to interpret analytics findings into actionable insights, driving revenue growth and enhancing market competitiveness across therapeutic franchises• Led omnichannel targeting initiative based on digital marketing response and engagement

Paris, France, Fr

Responsible for leading analytic work across all Sanofi business units (Genmeds, Specialty, CHC and Pasteur) involving promotion response, marketing mix, optimization, forecasting

Paris, France, Fr

Responsible for forecasting, resource allocation, marketing mix, promotion response across all business units worldwide, in line and pre launch sanofi pharmaceutical and OTC brands

-Provide analytic consulting to Bayer Neurology and Hematology Business Units, across Marketing, Sales Leadership and Managed Markets-Statistical analysis of internal and external data to assist business units with strategic data driven decisions -Development of key metrics, development of reports, measure (ROI) of sales and marketing programs and use analyses to defend or make changes to brand team strategy-Continue to offer leadership and direction to Statistics Consulting group

Leverkusen, North Rhine-Westphalia, De

• Measure return on investment of Bayer HealthCare's marketing campaigns, sample optimization, marketing mix, statistical analysis and predictive modeling of secondary (Rx and promotion) data, patient data and claims data.• Consulting to Bayer's marketing departments within Women's HealthCare and Neurology divisions.

Princeton, Nj, Us

• Measured Return on Investment of various campaign efforts, such as details, samples, claims, etc.• Independently work on projects from start to finish: study design, analysis, report and presentation • Developed multivariate statistical analysis of messaging studies: factor analysis, cluster analysis, discriminant analysis, correspondence analysis, logistic, non linear regression, etc.• Worked with IMS, Verispan, Wolters Kluwer prescription, promotion and sales target data. • Forecasting (Predictive Modeling), promotion response projects using Hierarchical Bayes regression and Market Segmentation using various cluster analysis procedures such as Latent Class• developer of simulated test market experiments methodology.worked / consulted with GlaxoSmithKline, Solvay, Eurand, Galderma, Meda, ViroPharma, Allergan, NovoNordisk, Wyeth, Abbott, Dainippon Sumitomo, Johnson&Johnson, many others

• Hired and trained a team of analysts• Developed proprietary statistical analyses in SAS, automation of complete report generation using SAS, SQL, SAS/Graph, usage of Excel and Power Point, and presentation of results to clients.• Identified improvements in marketing efforts for clients that led to up to billion dollar sales growth

Princeton, Nj, Us

• A tremendous turn around story involving significant client satisfaction improvement as well as high growth in product demand through product development, SAS automation and product improvements • Lead developer in statistical analysis of awareness trial and usage studies: factor analysis, cluster analysis, discriminant analysis, correspondence analysis, logistic, non linear regression, etc. • Developed proprietary statistical analyses in SAS, automation of complete report generation using SAS macros, SAS/Graph, usage of Excel and Power Point, and presentation of results to clients.• Responsible for proposal writing, client management and some sales initiatives.

New York, Ny, Us

• Performed statistical analyses for many market research projects across the various New York area Kraft General Foods divisions. Summarized and interpreted results of these projects.• Developed presentations to clients within market research, marketing and sales divisions of Kraft.• Found ways to enhance methodology used for cannibalization and marketing mix analyses. • Key contributor and eventually lead developer of the Price Solutions and Insights Model. This methodology is an iterative, hierarchical, constraint-imposed price elasticity and promotion model.

Lawrence Township, Nj, Us

• Performed statistical analyses for many study reports for VIDEX, ZERIT and Lobucavir. This included Phase I, II and III studies. Summarized and interpreted results of these studies.• Was lead point person among statisticians for organization and compilation of all 500 or so slides for the ZERIT NDA (Advisory meeting for FDA) which included graphical and statistical summaries.• Promoted from Associate Biostatistician in 1996 • Established modeling expertise: survival analysis, generalized linear models, longitudinal data (Generalized Estimating Equations), logistic regression, analysis of variance, multivariate, etc. Demonstrated proficiency at design of studies (sample size estimation and power).

• Provided Splus lowess smoothing plots for an Ambulatory Blood Pressure Monitoring CV study

Ms, Statistics

Ph. D. Coursework, Statistics

Bs, Statistics