Inherently a people person, I have spent over 14 years driving sales and marketing teams toward success, working at both strategic and operational levels. My passion lies in leveraging data-driven strategies to deliver measurable outcomes in AI, digital marketing, and customer-centric solutions.Over the past couple of years, I’ve been diving into AI technologies, learning how to integrate them with digital strategies to drive business growth. This has allowed me to work with innovative solutions in digital outreach, customer experience, and marketing experimentation. My project management skills and growth-hacking mindset ensure that I can effectively translate emerging technologies into practical, scalable results for businesses.I thrive on turning complex ideas into actionable results, with a track record of success in sales leadership, AI-driven solutions, and cross-functional project management. My focus remains on optimizing customer experiences and driving digital transformation through AI and data analytics.Key Strengths & SkillsAI-Driven Digital Marketing & StrategyData Analytics & Growth HackingCustomer Experience & Loyalty MarketingEditorial Planning & Creative DevelopmentPaid & Organic Social Strategy / Community ManagementMedia Planning / SEM / SEOLifecycle Management & CRM Optimization
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Chief Sales Marketing OfficerAktieselskabet Franske Vingårde A/S Feb 2021 - Oct 2024DenmarkResponsible for branding, strategic developments and events. Daily functions include Consumer Marketing (Brand, Social, Influencer, Vertical), Product Marketing, Growth & Performance Marketing (Social, SEM, SEO, Affiliate, Direct Mail), Customer Relationship Marketing (Email, Direct Mail), Communications (Consumer PR, Business PR, Internal/Exec Comms), and Creative (Design, Copy, Editorial).
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Digital Marketing ManagerBravo Marketing Mar 2015 - Oct 2020DenmarkDriving B2B sales, brand management and development, audience insights and growth, digital strategy, eCommerce, CRM, and licensing (media, content and product).Responsible for applying growth marketing, digital marketing, product and segment marketing, marketing operations and corporate/brand marketing.Including consumer branding & online advertising, integrated marketing programs, buyer and seller marketing, Creating and monitoring spend campaigns.
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Senior Digital Marketing SpecialistAdlight Oct 2012 - Jan 2015DenmarkCreating and monitoring spend campaigns, Oversight of media campaigns on LinkedIn Campaign Manager and Google Ads, managing LinkedIn Marketing Solutions, Monitoring digital performance of various different channels to enable data-driven decisions, Strategic oversight and implementation of SEO efforts, Responsible for Trainees.
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Digital Marketing SpecialistJust Win Mar 2010 - Sep 2012DenmarkBidding website for want to have products. Responsible for growth marketing, digital marketing, product and segment marketing, marketing operations and corporate/brand marketing. Strategic oversight and practical application of spend campaigns (Google, Facebook, SEO)Target markets included.: US, SE, NZ, NO, IN, FR, ES, DK, DE, CA, AU.
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MarketerMadgazellen Apr 2008 - Feb 2010DenmarkDigital marketing, SEO, Google Adwords, Adsense, Facebook, Linkedin. Business-planning based on predictions of market trends. Building client relationships to acquire new B2B and B2C customersMaintaining customer relations
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Head Of SalesMedia Invest Denmark Jul 2005 - Jun 2008DenmarkResponsible for daily operation and optimization of up to 40-person call center colleagues. Supervised sales, employee development and customer contact coaching.Optimization of KPIs as well as reporting to top managementIncreased sales, customer care and employee retention.
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Account ManagerMedia Invest Denmark May 2003 - Jun 2005DenmarkBuilding client relationships to maintain business and acquire new B2B customersSales training of new colleagues
Frequently Asked Questions about Peter J.
What is Peter J.'s role at the current company?
Peter J.'s current role is AI & Digital Growth Specialist | Chief of Sales & Marketing | Data-Driven Strategy & Project Management Consultant.
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