Knee high to a grasshopper I was already a bit of a wiz with words. And very humble.Any position I’ve held throughout my 20+ year career has had communication at its core, from radio hosting and government comms team management, through to employee and client engagement. Oh, and a stint juggling crisis comms during a little old global pandemic.Whether I’m devising a strategy, crafting a content plan or drafting radio or explainer video scripts, it’s important for me to be able to infuse creativity into my work and I do so as much as possible, ensuring I take my clients and team along with me for the ride. As a manager, I'm active in my approach, not afraid to roll up my sleeves and get amongst the ‘doing’ with my team, while also empowering people to get on with what they do best. Alongside letting my creativity have a run around, I’m also driven by supporting employees and clients to understand the ‘why’ behind whatever they do.“People don’t buy what you do – they buy why you do it.” – Simon Sinek, author.Being able to answer the ‘why’ ensures that we are outcomes focused and for the strategic approach we take to keep coming back to that home base.Beyond the sit/stand desk my happy place is in the garden getting the perfect edge to my lawn. And my why behind this? I find it deeply satisfying and being a tad competitive, it needs to be the best on the street.While I'm not judgmental of the words of others -  I'll happily judge you by the state of your car or a mis-guided throw on your couch. Gotta get that right. So if your soft furnishings and car hygiene are on point, let's connect.