Peter Mcdonald Email & Phone Number

Sydney, New South Wales, Australia

Ultimo, New South Wales, Australia

Sydney, Australia

• Implement and review complex and multi-channelled marketing and communications plans, campaigns and initiatives aligned to university marketing strategies to enhance the University's branding.
• Build and manage relationships with key internal stakeholders to identify market differentiators and positioning, design strategies and distinctive propositions aimed at maximising target audience responsiveness, and.
• Provide advice to key stakeholders, including executive on issues pertaining to reputational risk.
• Deliver on-time and on-budget, complex, multi-channelled promotional campaigns.
• Coordinate and manage ad-hoc marketing requests whilst delivering on expected business-as-usual marketing activities.
• Build and maintain relationships with external stakeholders including print, design and other external service providers.

Sydney, Australia

• Design, develop, implement and review initiatives, events and programs aimed at promoting the University to target audiences and increasing student numbers.
• Provide advice to prospective students on University courses, admissions and selection processes.
• Identify prospective market opportunities, and provide recommendations to senior management on strategies to maximise these opportunities.
• Oversee current students to help facilitate recruitment and promotional activities.
• Build and maintain relationships with external stakeholders including high schools and other providers such as TAFE.
• Build and manage relationships with key clients across the University.

Sydney, Australia

• Develop strategically sound communication plans and advice that support the effective and timely delivery of critical projects and initiatives.
• Manage the planning, development and distribution of internal communications building compelling, brand aligned messages to staff and students.
• Contribute to the development of the communications strategy to enhance the university's brand, reputation and visibility.
• Develop innovative and creative approaches to two-way communication with the aim of inspiring confidence and institutional pride among staff and students.
• Contribute to the development of tools and metrics and manage the measurement of the impact of internal communications.
• Build and manage relationships with key internal clients.

Sydney, Australia

• Consulted with clients to develop strategic internal and external communication plans to boost staff engagement and public perception of related products and services.
• Developed international marketing plans to achieve organisational and financial goals.
• Wrote and edited product advertisements and customer testimonial copy for trade magazines, newspapers, videos and websites.
• Managed and directed trade events, product launches and store openings.
• Clients included Hitachi, Yokogawa, TNA, Copco Atlas and SMC.

Brisbane, Australia

• Wrote and edited all internal and external marketing collateral including course guides, faculty brochures and press advertisements promoting courses and the Institution.
• Designed, developed and produced large-scale events including Institution open days, graduation ceremonies and individual course events that involved the media.

Newcastle, Australia

• Researched, interviewed, wrote and voiced newsbreaks on an hourly basis, whilst managed the creative development of advertising campaigns for a diverse range of clients.
• Coordinated on-site live reports at sporting events and interviews with visiting celebrities and politicians.

Komyoike, Japan

• Researched, wrote and delivered multicultural language activities that were used and adapted for a wide range of age groups and English-speaking abilities.
• Worked one-on-one, and in larger group environments with special needs students and students of various ages and backgrounds.