Peter Jacobsen Email & Phone Number

Brisbane, Australia

Square Elephant is an innovative design company specialising in the branding and re-branding of companies and government enterprise. Case studies include the re-branding of a 28 year-old company that research discovered had no brand recall. The re-invigorated company re-launched with a new name, new logo, integrated campaign and website. Within six months it has become the fastest growing brand in its very crowded and competitive category.

Brisbane

Bangalore India

Freelanced as a consulting Head of Art at Ogilvy & Mather’s global creative hub for Lenovo PCs, in Bangalore, India, on B2B and B2C campaigns, which ran worldwide.

Sydney, Australia

Peter was responsible for the roll out of IBM creative campaigns across Japan, Korea, China, Thailand, Malaysia, Indonesia, Singapore and India, New Zealand and Australia. Much of the focus of this role was on China, where he co-created campaigns that were voted the most popular foreign brand campaigns in China. IBM was subsequently voted most popular foreign brand by Chinese business people – the target market. During that time, IBM grew in value worldwide by 9.67% with much of the growth attributed to the Asia Pacific region.

Sydney, Australia

My six year tenure at SOM included campaign development for some of Australia's and the world most iconic brands including, Qantas, American Express, IBM, SAP, Arnott's Biscuits, Lion Nathan, Kimberly Clarke, KFC, GlaxoSmithKline and Telstra.

Sydney, Australia

Clients included Westpac, Toyota, Qantas, Lean Cuisine, Super League, Tooheys and Coke but it was my work for Castlemaine Dry that captured the eye of Jay Chiat winning the inaugural Jay Chiat Award in Australia.

Masters Of Design, Urban Design

Master of Design

Education record

Diploma of Art (Visual Communications)