Creative Director leading the Design Department for DCI Marketing. Managing a 10+ creative team, directing and mentoring Directors, Art Directors, Content Managers, Graphic Designers, Motion Content Designers, Interactive Designers, Industrial Designers, and Production teams. Lead all creative outputs for our clients in the Transportation, Consumer Electronics, and Beauty markets. Which includes providing creative direction, program strategy, user journey planning, and design conceptualization for retail environments (e.g., permanent and temporary fixtures) and digital content (e.g., SMC, ads, websites, apps, kiosks).Support DCI in exceeding yearly budget requirements by continuously identifying ways to optimize processes and take innovative approaches that help the Design Department meet and exceed client requests, needs, and expectations, time and again. Innovative problem solver driven to improve the Design Department’s competitive positioning. By thoughtfully restructuring the department and encouraging collaboration, efficiencies have been gained that are making designers more available, accessible, and effective in delivering high-quality, user-centric solutions with quick turnaround times. Valued member of DCI Marketing’s management team who is committed to growing new business, building genuine relationships, and passionate about leading teams to develop and deliver presentations, connecting innovation work to user insights, brand stories, and business strategy.

Responsible for developing and delivering user-centric design experiences at retail for Samsung Home Appliances and Smart Home IoT products. Collaborated closely with a remote HARBOR team (account, project management, design, engineering, production) to quickly provide client with design deliverables that met clients’ expectations around budget, timing, and branding. During tenure, tasked with identifying areas within the existing HARBOR design process to improve and eliminate inefficiencies.

Lead Designer for the Digital Segment at DCI-Artform. Responsible for managing a 3+ creative team, directing and mentoring full-time and contract resources (Industrial Designers, 3D Artist, and Graphic Designer). Managed team with transparent direction, encouraging cross-department collaboration and implementing weekly innovation touch-bases and monthly store visits. Worked directly with GM, Subaru, and Nissan account teams to provide detailed creative direction and ensure delivery of client’s vision when it came to user experiences. Presented strategy and creative to clients along-side account team and manager. Took initiative to enroll in User Experience online class through General Assembly, providing a better understanding of design tools and practices available when designing and testing digital experiences. Earned accelerated promotions to operate 2-3 years ahead of peer group.

Collaborated closely with other designers and led design efforts for a variety of clients. Led design project for Tires Plus that won DCI business to prototype their stores of the future (2016). I was able to continue to hone my design approach and pick-up different tactics from other designers. Through a project’s lifecycle, I was able to build relationships with team leads from Strategy, Engineering, Production, and Installation. These relationships helped me to better understand other teams needs and client’s expectations.

Supported senior design team to successfully execute a variety of design requests from Microsoft, Google, Samsung, Sephora, and others. Jumped into project needs by actively participating in store audits, shopper research, design concepting, prototyping, 3D rendering, and compiling client presentations. During this time, I established my own creative process to quickly assess design direction and deliver quality solutions that met our client’s needs.