Peter Jelinek Email & Phone Number

Bentonville, Arkansas, Us

Lincolnshire, Il, Us

Executive leader of Retail Merchandising, Planning & Replenishment, Store Operations & Sales, Supply Chain Logistics & DC Operations, Visual Merchandising & Space Planning, and Retail Marketing, for all Camping World Holdings Companies, including Gander Outdoors, Overton’s, Camping World and The House, with approximately $5B in total annual revenues and $750M in total Retail annual revenues, to maximize multi-channel business spanning 227 retail stores, catalog, e-commerce and wholesale. • Restructured Merchandising, Planning, Replenishment, Visual Merchandising, Marketing, Sales & Operations and Distribution teams after Camping World Holdings acquisition, delivering trained and functional teams within 120 days.- Restructured 26 Merchants to 7 teams.- Established Planning organization.- Set new strategic direction and vision for assortments, financial plans, marketing, visual customer experience, sales & operations, supply chain, and incentive programs to align with new organizational structure.• Partnered with CEO to align Retail strategy to RV Dealership business and to consolidate distribution centers and underperforming stores, creating and leading organizational teams to determine cost-effective strategies.- Rebuilt key relationships with suppliers and customers damaged during restructuring and acquisition phase.- Utilized data science to qualify stores for consolidation or growth by analyzing market, competition, and customer data, and creating teams and process to bridge the data to action plans in order to address opportunities in stores and distribution centers.- Improved in-stock levels in stores and all five distribution centers through planning discipline, process and structure, including a new planning team, reporting tools and in-stock standards.

Fort Lauderdale, Florida, Us

The senior executive leader of Merchandising, Planning, and Replenishment Divisions, I led seven buying teams and 24 category departments to maximize $720M in annual revenues across 260 retail stores, catalog, e-commerce, and wholesale channels. My key accomplishments include:► Restructuring the Merchandising, Planning, Replenishment, Private Brand, and Merchandising Operations teams after acquisition, delivering fully trained and functional teams within 90 days.► Partnering with CEO to salvage millions of dollars in sales and profits after cuts to Distribution Centers (DCs) by negotiating seamless drop-ship with vendors to improve in-stock levels to historical highs in six weeks.► Renegotiating all vendor contracts and implementing reset vendor terms with 800+ partners in 90 days to create $50M+ in positive cash flow while increasing profitability by $10M and reducing average inventory.► Avoiding $23M in profit losses by developing and presenting a pricing tool to demonstrate the impact of a proposed pricing strategy and delivering a new strategy to reset price perception while meeting financial goals.

Fort Lauderdale, Florida, Us

Directing four buying teams and 12 category departments in multi-channel Merchandising, Planning, and Replenishment as well as Private Brand development and marketing, I drove the $540M annual Core Hardgoods and Electronics business accountable for 80% of company sales.My key accomplishments include:► Reversing a ten-year decline in Core Hardgoods sales by spearheading primary research to uncover key drivers, define 201 products and assortments, and drive consistent year-over-year sales growth.► Leading a CEO-initiated and CEO/Board-approved price transparency strategy that downgraded pricing from #1 customer concern to #5 and increased customer value proposition satisfaction by 200+ basis points, leading to my permanent leadership of company pricing strategy.► Delivering sustained, double-digit Q4 growth by leading a cross-functional task force in a sales and marketing strategy that positioned West Marine as a viable Q4 retailer with record Black Friday sales.► Strategically consolidating 850 vendors to 650, moving significant business to the top 150, and forming long-term strategic partnerships with the top 25 to increase company and partner profits by millions of dollars per year.

Fort Lauderdale, Florida, Us

As the executive leader of a Merchandising, Planning, and Replenishment division of four buying teams and 12 categories, I led business development, Private Brand product development, and marketing strategy that increased the $180M annual multi-channel business’ contribution to total company sales.My key accomplishments include:► Growing the softgoods business spanning Apparel, Accessories, Footwear, Fishing, Watersports, and Electronics from 1% to 9% of total company sales.► Developing a 50,000 square foot Super Flagship as a key strategy for Lifestyle Apparel, Footwear, Accessories, Fishing, and Water Sports business expansion.► Implementing merchandising tests to expedite program rollout, resulting in unprecedented sales growth, as well as a new annual business planning and review process.► Spearheading a private label program, including branding, product development, quality assurance, social audit, and marketing strategy.► Recruiting top talent and fostering a culture of accountability to build organizational capabilities and deliver planned results.

Fort Lauderdale, Florida, Us

Joining West Marine to build its Fishing & Watersports business, I grew annual revenue from $7M to $48M by leading strategy to secure a niche in the tackle market, developing regionally specific assortments and plan-o-grams, and guiding a multi-phase growth initiative that increased sales 685% and margin by 400+ basis points.