Predictive Analytics And Business Management Consultant
CurrentRoundrock provides consulting services to businesses in all stages of development from startups to well established businesses with a significant online revenue focus. We rely specifically on quantitative methods in the following domains.I. Descriptive Segmentation & Predictive Analytics- Our mathematical and statistical techniques are variations on 2 themes. The first general method asks questions such as: Can you group or cluster customers around their preferences or behavior and segment your campaigns?- The 2nd method addresses questions such as: What is the true value of your clients? Can you predict with accuracy the response probability of a new client or lead based upon what you know about them?- All of our techniques involve a careful process requiring the data and mathematical methods meet specific criteria and then the modeling will often go through a number of iterations of testing and refinement. The goal is to determine which patterns or variables are most stable and reproducible.II. Brand Identification- Where does your brand appear among world renowned brands such as Coca Cola, Lady Gaga or Swiss Banking on dimensions such as Sincerity, Excitement, Competence, Sophistication, Ruggedness- Here we use methods similar to the dimensional analysis of personality.III. Business Management Consulting-It's most often simply about the Return On Investment (ROI). Everyone wants to align your business and IT but few are willing to provide both a quantitative measures and models that allow executives to know where and how their strategic vision is being executed. This requires Key Performance Indices and Service Level Agreements are connected via quantitative measures with the companies marketing, branding and economic vision. We focus on determining through market analysis the specific ROI Drivers necessary for creating or growing market share through:• Business Process Engineering (BPE)• New Product Selection• Market Space Development